• HubSpot Academy
  • g2crowd logo

The Ultimate Guide To Customer Reviews and Tactics

Free Training

The Ultimate Guide to Customer Reviews and Tactics

Online customer reviews are becoming one of the most powerful tools for marketers while promoting their product or service. In fact, 95 percent of consumers read online reviews before making a buying decision in 2017. Meanwhile, 85 percent will trust online reviews as much as personal recommendations.

In this lesson, you'll learn:

  • How to respond to bad reviews and turn them into actionable feedback
  • Responding to customer reviews during a crisis, and managing crisis communications
  • Managing expectations and giving timely responses to your customer reviews

Tactics for responding to customer reviews—the good, bad, and the ugly.

Online customer reviews are becoming one of the most powerful tools for marketers while promoting their product or service. In fact, 95 percent of consumers read online reviews before making a buying decision in 2017. Meanwhile, 85 percent will trust online reviews as much as personal recommendations. It’s important for businesses to leverage customer feedback, both good and bad, to build their brands and stand out from the crowd.

We teamed up with review experts at G2 Crowd to bring you 10 tips from marketers, directors, and crisis managers that will help you respond to reviews in every situation. Whether it's crisis communication and management, or simply delighting your customers when they praise your product or service online, you'll have the tools you need to respond to reviews in the most strategic way. Bookmark this one—you'll go back to it time after time.

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Over 5,000 companies are already using this guide to improve their customer marketing strategy.

Access the guide today

Access Training Now