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The Ultimate Guide To Customer Reviews and Tactics

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The Ultimate Guide to Customer Reviews and Tactics

Online customer reviews are becoming one of the most powerful tools for marketers while promoting their product or service. In fact, 95 percent of consumers read online reviews before making a buying decision in 2017. Meanwhile, 85 percent will trust online reviews as much as personal recommendations.

In this lesson, you'll learn:

  • How to respond to bad reviews and turn them into actionable feedback
  • Responding to customer reviews during a crisis, and managing crisis communications
  • Managing expectations and giving timely responses to your customer reviews

Tactics for responding to customer reviews—the good, bad, and the ugly.

Online customer reviews are becoming one of the most powerful tools for marketers while promoting their product or service. In fact, 95 percent of consumers read online reviews before making a buying decision in 2017. Meanwhile, 85 percent will trust online reviews as much as personal recommendations. It’s important for businesses to leverage customer feedback, both good and bad, to build their brands and stand out from the crowd.

We teamed up with review experts at G2 Crowd to bring you 10 tips from marketers, directors, and crisis managers that will help you respond to reviews in every situation. Whether it's crisis communication and management, or simply delighting your customers when they praise your product or service online, you'll have the tools you need to respond to reviews in the most strategic way. Bookmark this one—you'll go back to it time after time.

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  • Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Over 5,000 companies are already using this guide to improve their customer marketing strategy.

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