Inbound Sales Training

Understanding the Buyer's Context

Understanding the Buyer's Context

Inbound Sales Training

Learn a lead qualification framework to guide your sales calls and meetings.


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Lesson Description:

In the explore phase of your inbound sales strategy, you need to create an exploratory conversation so that you're in control but your prospect feels like they're being empowered to make the right decisions. This lesson shows you how to use the CGP, TCI, BA framework to structure your conversations and guide your prospects toward the best possible outcome.

Headshot of Brian_Signorelli

Brian Signorelli,
Director of HubSpot's Sales Partner Program

Brian Signorelli is the Director of HubSpot's Sales Partner Program. Since 2012, he has held roles as an account executive and sales manager at HubSpot. He has a BS in Economics and Spanish from Vanderbilt University and is currently writing a book on Inbound Selling.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.