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Inbound Sales Training

Understanding the Buyer’s Context

Inbound Sales Training

Understanding the Buyer’s Context

Learn a lead qualification framework to guide your sales calls and meetings.

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    Lesson overview
    • 5 Videos
    • 30 Minutes
    • 6 Steps
Lesson Description
In the explore phase of your inbound sales strategy, you need to create an exploratory conversation so that you’re in control but your prospect feels like they’re being empowered to make the right decisions. This lesson shows you how to use the CGP, TCI, BA framework to structure your conversations and guide your prospects toward the best possible outcome.
Taught By
Headshot of Kyle Jepson
Kyle Jepson

Inbound Sales Professor

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of two children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

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