Understanding Content Marketing

Content Marketing Training:

This lesson will introduce you to the world of content marketing and provide you a big picture view of everything you need for a successful content marketing strategy.

 

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Lesson Description:

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. This lesson will introduce you to the world of content marketing and provide you a big picture view of everything you need for a successful content marketing strategy.

Instructor
Headshot of Justin_Champion

Justin Champion,
Inbound Professor
HubSpot Academy

Justin Champion is a digital marketing professional who's dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.

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