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Inbound Marketing Training:

Understanding Social Media Promotion

Understanding Social Media Promotion

Inbound Marketing Training:

Build a foundation for your social media promotion strategy.

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Lesson Description:

Developing a strong social media strategy is key to successfully engaging customers and promoting your business. Your customers and prospects are already using social media and might even be using it to talk about your company or your products — positively or negatively. Creating a promotion plan that takes advantage of social and digital technologies will help you shape the conversation, build loyalty, and attract new customers and partners.

Instructor
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Crystal King

Crystal King is a Principal Inbound Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig Green Mountain, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US.

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