Contextual Marketing Training

Using Personalization in Contextual Marketing

Using Personalization in Contextual Marketing

Contextual Marketing Training

Learn how to provide more value to your users through the usage of personalization tokens, and identify how and when to best use personalization to create an individualized experience for each user.


Watch the first video

Lesson Description:

Personalization is a tool that you can use inside of your larger contextual marketing strategy to provide more value to your users through direct and individualized communication. Personalizing your website will provide more value to your users, and will ultimately help you convert more people into paying customers. In fact, 40% of consumers buy more from companies who personalize the shopping experience across channels. That means more revenue for you!

Headshot of Angela_Hicks

Angela Hicks,
Sr. Inbound Professor
HubSpot Academy

Angela Hicks is a Senior Inbound Professor at the HubSpot Academy. Angela holds a BFA in graphic design and an MA in advertising and public relations. She has taught design courses in numerous settings, including the University of Alabama, and at Apple Inc.'s flagship store for four years. Angela now uses her design knowledge to teach about website design, contextual marketing, and user experience. She manages both the HubSpot Design Certification and Contextual Marketing Certification.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.