Using Personalization in Contextual Marketing

Contextual Marketing Training

Learn how to provide more value to your users through the usage of personalization tokens, and identify how and when to best use personalization to create an individualized experience for each user.

 

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Lesson Description:

Personalization is a tool that you can use inside of your larger contextual marketing strategy to provide more value to your users through direct and individualized communication. Personalizing your website will provide more value to your users, and will ultimately help you convert more people into paying customers. In fact, 40% of consumers buy more from companies who personalize the shopping experience across channels. That means more revenue for you!

Instructor
Headshot of Angela_Hicks

Angela Hicks,
Sr. Inbound Professor
HubSpot Academy

Angela Hicks is a Senior Inbound Professor at the HubSpot Academy. Angela holds a BFA in graphic design and an MA in advertising and public relations. She has taught design courses in numerous settings, including the University of Alabama, and at Apple Inc.'s flagship store for four years. Angela now uses her design knowledge to teach about website design, contextual marketing, and user experience. She manages both the HubSpot Design Certification and Contextual Marketing Certification.

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