Growth-Driven Design Training

Using the Website Optimization Roadmap

Using the Website Optimization Roadmap

Growth-Driven Design Training

Learn about the website optimization roadmap: A framework you can use to focus and prioritize your team’s work based on your website’s performance.


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Lesson Description:

How can you be sure your team is working on the most impactful things at the right time? In this lesson, you'll learn the website optimization roadmap: A framework to focus and prioritize your team's work based on your website's performance, continuously driving user value and growth. Knowing how and how not to invest your team's time can be overwhelming - a road map cuts out the chaos of being pulled in too many directions, ensures that the team is investing its time in building the highest impact items, and delivers maximum value to users.

Headshot of Luke_Summerfield

Luke Summerfield,
Growth-Driven Design Manager
HubSpot Academy

Prior to HubSpot, Luke led client strategy and UX at a web design agency until its acquisition. Feeling the challenges and limitations traditional web design posed to user experience first-hand, he created and experimented with a new methodology. Luke is also SCRUM Master and Product Owner certified by Jeff Sutherland.

The benefits of enrolling in HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital best practices. Each lesson can be completed in under 30 minutes to achieve a specific learning objective. Lessons include video, a practical exercise, quizzes, and additional readings.

Use our free training to develop a growth strategy for your team that delivers quantifiable business results.

Join a community.

Join more than 137,000 professionals who are transforming the way the world does business.

Get help on your latest challenge by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

HubSpot Academy is on a mission to educate and inspire people so that we, together, transform the way the world does business. Every lesson is carefully constructed to improve your skills, and grow your business.