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What is Academy?
Start learning in a lesson-by-lesson training style. HubSpot Academy modular training is a collection of learning resources to help you learn and master new skills.
Understanding Email Deliverability
Learn how to identify the importance of email deliverability and how to implement the best practices for inbound success.
Creating Smart Content
Learn the fundamentals of smart content. Understand how to segment your website users, personalize your content, and create each type of smart content in HubSpot.
Sending the Right Email
Learn the importance of email marketing, and get to know the email fundamentals that will lead you to inbound success.
Optimizing Your Website for Search Engines
Learn how to optimize your website for search engines through the fundamentals of search engine optimization (SEO) to start earning organic, non-paid website traffic.
Building Lead Flows
Learn how you can create lead flows to get your content offers in front of your visitors, and capture leads in a way that encourages your users to keep browsing your content.
Streamlining Your Outreach with HubSpot Sales Meetings
Learn how to use HubSpot Sales meetings tool to make it easy for your contacts to book time with you.
Importing Contacts into HubSpot Sales
Learn how to import contacts into HubSpot and be able to organize your contacts into an importable file and import them into HubSpot.
Tracking Your Sales in HubSpot CRM
Learn how to use HubSpot deals tool to track your sales.
Calling at the Right Time
Learn how to use the calling feature inside HubSpot CRM to catch your contacts at the best possible moment.
Fundamentals of Contextual Marketing
Learn how to create a personalized website experience for each visitor based on their needs, habits, and goals.
Creating Custom Views for Your Team
Learn how to develop custom views that help your sales reps focus on the activities that are most important.
Designing your Sales Process in HubSpot CRM
Learn about sales deal stages and pipelines and be able to identify your sales process to create deal stages.
Accelerating Your Sales Outreach with Sequences
Learn how to design an outreach strategy and automate it using HubSpot Sales.
Creating a Lead Nurturing Workflow
Learn about sales and marketing automation and how it will help you nuture your leads.
Creating Inbound Websites
Learn what makes a website an inbound website to help the right people find the right content at the right time.
Creating Sales Email Templates
Learn how to use sales email templates to find the balance between efficiency and personalization.
Creating a Blog Post
Learn the key elements of a successful blog post and get to know how to use blogging to attract a clearly defined audience.
Designing a Journey-Driven User Experience
Learn the basic fundamentals of user-focused design, including some key thoughts on why designing for user needs is so vital to successful design.
Setting Up Contacts Database
Learn how to set up your contacts database to grow with your business needs.
Creating Paid Ad Campaigns
Learn how to use the HubSpot ads add-on to effectively plan and launch a pay-per-click campaign.
Capturing Inbound Leads
In this class, you’ll learn about the HubSpot tools that will help you find and capture inbound leads to work with.
Organizing Your Contacts
In this class, you’ll learn how to organize your sales contacts so you always know who you should be focusing your efforts on.
Working Your Leads
In this class, you’ll learn how to use task queues and email templates to maximize the tradeoff between speed and personalization in your sales outreach.
Providing Leads to Your Team
In this class, you'll learn about the HubSpot tools you need to implement to enable your sales team to capture inbound leads.
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Pipeline Management Tool
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