PILLAR CONTENT

CREATION WORKSHOP

Making sense of weekly content tasks that grow into long-term content goals.

ABOUT THE WORKSHOP

Description

In this workshop you'll learn how to efficiently create and grow a conversion-focused content resource page through a series of predefined content tasks in support of one of your products or services.

If you create or manage content and have issues producing it on a consistent basis, then this training is for you. You'll end the training with a mindset and framework for creating effective content and a completed workbook to help guide your next steps.

 

 

LEARNING OUTCOMES

Attendees will be able to:

  • Write a clear content mission statement.
  • Create a buyer persona for their business.
  • Identify the buyer’s journey for their persona.
  • Outline a working topics cluster for their content pillar resource page with a relevant, conversion point.

 

IN-PERSON WORKSHOPS

My name is Justin Champion and I'm the Content Professor for HubSpot Academy and creator of HubSpot's Content Marketing Certification.

I'm obsessed with content – I've dedicated 7+ years to helping business create content that attracts and engages their ideal audience. And now I'm embarking on a  journey spanning 7,000+ miles in 100 days in my Airstream and truck camper with a goal of teaching the U.S. how to create more effective content. I understand how difficult creating content can be – come out and let me help you jump start your content process.

Below is a list of upcoming workshops:

  • April 20, 2017: Austin, TX 
  • May 11, 2017: San Diego, CA 
  • June 1, 2017: Salt Lake City, UT  
  • June 20, 2017: Chicago, IL  

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FREE DIGITAL TRAINING

Can't make it to an in-person workshop? Not a problem. Sign up to pre-register for the FREE live digital training to be hosted Summer 2017. 

Something interesting to note: The Summer digital workshop will include an overview of HubSpot's content strategy tool and how it can help you create and grow effective content.

Pre-register for the digital training by filling out the form below.

JOIN THE ADVENTURE ON TWITTER