Add your business's city, state and/or country abbreviations in the page titles and URLs.
When editing a live URL, HubSpot will automatically set up a 301 Redirect for your old blog post. This saves all of the SEO credit for the blog post, and makes it so that only the new URL will show up in Google. It also ensures that you don't break any links to the old post. Lastly, it will keep all of your old data right in HubSpot!
Learn how to create and edit website pages
Step 4: Put your business name, address and phone number (NAP) in the header or footer of all pages.
Click on the "+" button on the right of all of your monitoring streams to create a new one.
Monitor mentions of your business or industry and your location
Engage with the people on Twitter who you're monitoring. Follow them, retweet them, respond to them, or congratulate them! You can also make sure to be the first to reach out, answer a question or give a coupon.
Why do duplicate listings on Google happen?Usually, it's when several employees unknowingly create multiple listings of your business. Those duplicates will dilute your local links and reviews on Google - so it's important to get rid of them!
Directories are websites like Yelp, Yellow Pages, and your local chamber of commerce. Having a page on a directory will increase the number of links and citations to your website. Citations are mentions of your business name and address online, even if those outside websites don’t link to you.
Verify the consistency of your business address across all citation sites (is it First Street or 1st St.?) A free tool like moz.com/local can make this process quicker. If you have more than one location, set up a page for each location.