Please note, this HubSpot Project requires the HubSpot Ads Add-on. Click here to activate your free trial.
This project will walk you through using HubSpot's LinkedIn Add-On to generate leads.
Completing these steps will allow you to:
You can find some additional materials are LinkedIn Sponsored Content here:
Targeting on LinkedIn is a dream come true for B2B marketers. With LinkedIn you can easily reach the right industry, company and people inside of an organization with your message. When you have an offer that’s working especially well for one of your buyer personas - use LinkedIn to amplify that offer to more of the same people who you normally wouldn’t reach.
The audience that you choose for your campaign should be based on the Buyer Persona(s) that your Ad is expected to impact.
Decide on the amount that you would like to dedicate towards paid ads. Be sure to select a budget that works best for your business, however, LinkedIn recommends that Ads users allocate a minimum of $200 USD a day towards their daily budget in order to maximize ad run-time and results.
Next decide your timeline. How long do you want to run ads? 2-4 weeks is often a good timeline to support one campaign.
When you know your timeline and your budget divide your budget by the number of days you want the campaign to run. Set this as your daily budget. LinkedIn will show your ads as often as possible until this amount runs out per day.
Make sure to set an end date for you campaign.
Overall, don’t be afraid to adjust your ads after they launch. There's no need to adjust your ads every day. Keep in mind, only make changes based on data and always consider your ads a continual work in progress.