This project will walk you through how to develop and execute a social media publishing strategy using HubSpot's social media tools.
Completing these steps will allow you to:
Define the goal of your social publishing strategy. Be sure that this goal is specific, measurable, attainable, realistic, and timely. Some goals you may consider are an increase in traffic, increase in visitor to contact percentage from social, or an increase in interactions. Whatever you decide be sure that it can be tied to a metric.
Determine a due date for each goal and add it to your calendar.
Gather 1-3 pieces of your own content that you would like to share with your audience. These can be blog posts, ebooks, white papers, infographics, checklists, etc. Keep in mind your initial goals. If one of your goals is to gain more leads, be sure that your content list includes new offers or ones that have done well in the past. If your goal is to increase the number of visits from social, you will want to include links to top performing blog posts.
Gather 2-3 pieces of third-party content to add to your content list. This will help you become a hub of industry knowledge and establish industry relationships. Be sure that the content is relevant and interesting to your audience. You can source this content by subscribing to industry blogs, joining discussion forums, or signing up for newsletters.
Go to Social Settings. In the left navigation, select publishing schedule
In the right-hand corner click to the “Compose Message” button.
Write 2-3 social posts for each piece of content. Each message should be unique. No two messages should share the same exact phrasing.
Customize your content for each platform by adjusting the copy to reflect your desired tone for that audience. Make sure that each message includes a link. If you’re promoting an offer, remember to link to the landing page.