This project will walk through the necessary steps to plan, build and successfully host a webinar.
Completing these steps will allow you to:
Identify which buyer persona(s) you would like to attend the webinar. The buyer persona you identified will guide all of your decisions in the following steps, so it's critical to have your audience clearly defined.
Decide on which lifecycle stages the webinar will be for; subscribers, leads, marketing qualified leads (MQL) and/or customers.
Select a date/day of the week that is best for the audience you identified above.
Talk to your sales and services team to uncover popular questions and hot topics.
Find and confirm the following roles
- A speaker/presenter who is knowledgeable about the topic you have selected.
- A host to manage intros/outros and keep the webinar running smoothly.
- Someone to answer questions.
Reserve a room to ensure you have a place to conduct the webinar. Make sure the room has a wired internet connection. The room should have minimal echo when speaking.
We recommend GoToWebinar. The HubSpot and GoToWebinar integration will automatically build lists of registrants who attend and those who don’t, so you can follow up with them appropriately. Sign-up for a 30-day free trial of GoToWebinar.
Use the SMART goal setting framework to set a clear goal
Include the visits, leads, and customers goal in the campaign you created.
Set a start and end date for your campaign.
Only complete this step if you are using the GoToWebinar integration
Use Microsoft PowerPoint or Apple Keynote to build your webinar deck.
Using the outline develop all of the slides just focusing on the text and not spending too much time on the order.
Organize the slides to tell a clear and engaging story aligned around your agenda items.
Update/edit the text as needed to ensure the story flows for slide to slide and agenda item to agenda item.
Review deck and re-organize slides again as necessary.
Do a test webinar using the platform you selected.
Have a coworker or friend log into the webinar.
Test the audio (both phone and VOIP).
Share your slide deck and confirm with your coworker/friend that the slides are progressing.
Start the webinar 1 hour prior to the start time
Dial in and check that the audio is working
Put yourself on mute, double check you are on mute
Have your presenter dial in no less than 30 minutes prior to the webinar start time
Check audio again and go back on mute
Share your screen so the first slide appears, then pause the screen share. This will confirm to attendees they are in the right place and the right time.
Begin sharing the screen with the webinar presentation in presenter mode (full screen).
Unmute the phone lines of the host and presenter.
Remember to click record. Make a note for yourself, this is critical. If you have promised a recording, but forget to record you will have to run through the webinar again and record it.