Como desenvolver uma estratégia de mídias sociais

Aula GRATUITA

Saiba como desenvolver uma estratégia de mídias sociais.

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  • 6 vídeos
  • 4 testes
  • 54 m
  • Rede social
Descrição da lição
Criar um plano promocional que aproveite as tecnologias digitais e sociais ajudará você a moldar a conversa, criar fidelidade e atrair novos clientes e parceiros. Mas as mídias sociais não devem substituir outros métodos promocionais de inbound, como e-mails, eventos ou relações públicas. Pense nelas como uma ampliação do inbound, abrindo mais canais de marketing para você aproveitar. OBSERVAÇÃO: se você assistiu aos vídeos da Certificação de inbound marketing (após março de 2018), então algumas partes desta aula vão aparecer como concluídas.

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Foto de Crystal King

Crystal King

Senior Professor

HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…

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Ai Addyson-Zhang

Dr. Ai Addyson-Zhang is an educator and an entrepreneur. She received her MA and Ph.D. in Communication from Syracuse University and the University of Maryland. Ai is the founder of Classroom Without Walls, an independent and progressive school that prepares children for the future. As an Adobe Education Leader, Ai specializes in incorporating social media and creative technologies into the classroom to enhance student learning outcomes. Ai’s work has been featured in Forbes, Entrepreneur,…

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Samarah Daher

Samarah Daher serves as the VP Media Operations, Video for Refinery29.

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Chad Rogers

Chad Rogers is the CRO and Founder of Lemonlight Media, an on-demand video agency focused on producing performance creative at scale. With over 10 years of experience in both entertainment and adtech, he is a trusted voice in the space of video marketing and a regular speaker at Hubspot's Inbound Conference.

Foto de Emilie Lewis

Emilie Lewis

Emilie Lewis is a social media and communications professional who works in greater Boston. She has a Bachelor's degree in Creative Writing from Goucher College and a Master's degree in Gender/Cultural Studies from Simmons University. A voracious reader, she is also a feminist whose work has been published by Routledge.

Foto de Dennis Yu

Dennis Yu

Dennis Yu is Co-Founder and Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. He’s an internationally recognized lecturer in Facebook Marketing, and has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News. Dennis co-authored "Facebook Nation," a textbook taught in over 700 colleges and universities.

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Jason Hsaio

Jason Hsiao is the Co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional marketing videos. Animoto’s certified partnerships with Facebook, Instagram, YouTube, Twitter, LinkedIn, and the Small Business Administration give it unique insight into the changing social media and business landscape, which may be why more than 1 million businesses around the world have used Animoto to create marketing videos that stand…

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Bruno Cardinali

Bruno Cardinali is the Head of Marketing for Popeyes Louisiana Kitchen in North America. Prior to joining Popeyes, Bruno was the Head of Marketing for Latin America for Burger King, also part of the RBI portfolio. And prior to joining RBI, Bruno held several marketing roles at Unilever in Brazil, Mexico, Australia and United States for nearly 15 years. Beyond the recent success of Popeyes’ new chicken sandwich, Bruno led many other award-winning campaigns like: “Traffic Jam Whopper” in Mexico…

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Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and a top Social Media Thought Leader. Facebook hired Mari to teach businesses throughout the U.S. and to help create the company’s Blueprint certification programs. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women who are shaping digital marketing. Mari is an in-demand keynote speaker,…

Foto de Nicole Votolato Montgomery

Nicole Votolato Montgomery

Nicole Votolato Montgomery is an Associate Professor of Marketing at the McIntire School of Commerce. She is passionate about all things digital and currently teaches courses on various aspects of digital marketing and analytics. Her research focuses on issues related to consumer information processing. She aims to understand how the context in which information is obtained impacts how consumers integrate information into their evaluations of brands and organizations. In particular, she studies…

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