A strong SEO strategy often makes up the backbone of a strong digital and content marketing strategy. While producing the content and executing campaigns is half the battle, ensuring the right people are finding the information is the other half and SEO is at the center of this.
Teach students about the core principles of SEO and the role it plays in growing and promoting business both small and large.
This syllabus will cover SEO KPIs, search engine page rankings (SEPRs), keyword research, search authority, and more!
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