Application Deadline: September 30th

Advanced Marketing AI Micro-Internship Program

Eligible Western Governors University students are invited to apply for this 8-week applied learning program designed to help students continue to grow their digital marketing skills while exploring the HubSpot AI tools and marketing automation.

This is an invitation-only program for students who have previously participated in the Standard Marketing AI Micro-Internship Program.

Program Dates: October 13 - December 5, 2025

Ready to Grow Your Skills?

Experience with generative AI is crucial for students preparing to enter today's workforce. Hear about the experiences of past program participants and learn about the value that this program brings to both students and HubSpot customers.

Program Overview

Current WGU students who have successfully completed the standard HubSpot Marketing AI Micro-Internship Program (Fall 2024 or Spring 2025) are invited to participate in the Fall 2025 Advanced Program.

This 8-week applied learning program is designed to help students continue to build on their content marketing skills while supporting HubSpot customers with launching AI-enhanced marketing campaigns.

The program will run from October 13 - December 5, 2025. Over the course of the program, students should expect to spend 5-7 hours per week completing training, attending project meetings, and completing homework assignments.

Program Benefits: At the end of the program, students will receive an industry-recognized Certificate of Completion from HubSpot Academy, a program badge to support networking and professional development within the HubSpot ecosystem, and $500 for the successful completion of their client project.

Program Structure

This 8-week applied learning program combines interactive training with experiential learning projects. The program is designed to build upon fundamental HubSpot knowledge and develop expertise in creating complete marketing funnels. Over two weeks, students will create a fully operational funnel - from blog content to campaign reporting - while implementing advanced HubSpot features and strategies.

This course is hands-on and project-based. You'll build a complete funnel that includes a blog post, content offer, landing page, form, thank you page, email nurture sequence, automation workflow, and campaign dashboard. Each component will be created in your client's HubSpot portal and integrated into a cohesive marketing campaign.

Key learning objectives include:

Design and implement a complete marketing funnel in HubSpot
Create strategic content offers that convert visitors into leads
Build high-converting landing pages with effective CTAs
Develop sophisticated email nurture sequences
Implement automation workflows based on user behavior
Track campaign performance through comprehensive dashboards
Apply best practices for conversion optimization
Utilize advanced HubSpot features across the Marketing Hub

This program is fast-paced and self-driven. Students should expect to commit 5-7 hours per week, over the course of 8 weeks, completing the program.

Training Sessions:
This program uses a combination of asynchronous and synchronous (live) training. Live training sessions will take place on Wednesday, Thursday, and Friday from 3:00-5:00 PM MT during weeks 2 and 3 of the program.

The program includes 4 weeks of training. Each 2-hour training session will be hosted on Zoom and led by expert facilitators.

Training sessions will be highly interactive and are designed to give students ample opportunities to practice skills in large and small groups. Students should expect to receive homework assignments after each session.

Students will begin their client projects during Week 5 of the program. Students will spend 1 hour each week meeting with their HubSpot client on their project.

In this program, students will refresh and continue to build on these skills while also learning about AI automation, campaign optimization, and reporting.

Students will work closely with their clients to understand their needs and design effective, AI-enhanced marketing campaigns. Students will educate their clients on the value of HubSpot's AI tools and demonstrate how these tools can be best utilized within the client's existing marketing strategies.

Clients will provide students with brand guidelines and other materials to support their work. Students will receive a project checklist to help guide their client meetings and ensure that projects stay on track.

Week 1 of the program will begin with an orientation where students will be introduced to the program and HubSpot.

During weeks 2-8, every Friday, program instructors will host optional office hours where students can ask questions, debrief their client meetings, and learn from peers. While office hours are optional we do encourage you to block this time as it can be very helpful when completing your project!

During the program, each student will have access to a Slack group/channel where they can ask questions and receive asynchronous support. This is also a great space to connect with other program participants.

Program Eligibility & Expectations

To participate in this program, WGU students must :

Be enrolled in classes at WGU and be in good academic standing at the time of application.
Have successfully completed a previous HubSpot x WGU Marketing AI Micro-internship Program.
Be enrolled in Undergraduate Marketing, Undergraduate Management, Undergraduate Communications, Graduate Marketing or Master of Business Administration (MBA).
Be available to attend all training sessions and client meetings for the duration of the 8- week program.
Be 18 years or older at the time of application.
Be eligible to work in the US or Canada.

Before participating in the HubSpot x WGU Advanced Marketing AI Micro-Internship Program, students are expected to:

Have an interest in continuing to grow their digital marketing and AI skills.
Complete the pre-work to get up to speed on HubSpot products.

During the program, students are expected to:

Attend training sessions and complete their client project.
Proactively communicate with their customer to provide project updates and ask for support.
Utilize office hours hosted by HubSpot and the program instructors for project support.
Gain valuable work experience and be able to communicate the potential and value of HubSpot AI tools to their clients.

During the project period, HubSpot customers are expected to:

Be available for all project meetings. Customers should expect to commit 4-6 hours meeting with their students.
Avoid having students work outside of the project scope, making sure that they can focus primarily on completing the project with the tools they were trained on.
Provide students with brand guidelines, previously published content, and other resources to support the student in executing the project deliverables.

Program Details & Timeline

The program combines live training sessions with asynchronous learning. All students are expected to commit to the full 8-week program by attending all required sessions and client meetings.

Wednesday & Thursday: Live Training Session (hosted on Zoom): 3:00-5:00 pm MT.

Friday: Mini Lesson/Office Hour Session (hosted on Zoom): 3:00-4:00 pm MT.

Each week, client meetings will be scheduled at a time that is mutually convenient for both the client and student.

Review the program schedule below before submitting your application. Session topics and session content are subject to change.

HubSpot Inbound Marketing Certification

This certification must be completed before the first orientation session. A form to submit your certification achievement link will be provided during the orientation week.

Program Orientation

Wednesday: Live Orientation Session (required)
Program Introduction (2 hours)

Ongoing: Asynchronous certification completion and training preparation.

Inbound Marketing Optimization Certification
AI for Marketers Course

Focus: Marketing Funnel Foundations & Content Offers

Wednesday: Live Training Session (required)
Funnel Architecture & Content Offer Strategy

Thursday: Live Training Session (required)
HubSpot Landing Pages & CTA Conversion Design

Friday: Mini Lesson + Office Hours (required)
Content Offer Hosting & Thank You Page Strategy

Focus: Nurture Campaigns & Performance Reporting

Wednesday: Live Training Session (required)
Email Drips & Nurture Strategy

Thursday: Live Training Session (required)
Workflow Automation & Lead Intelligence (Required)

Friday: Mini Lesson + Office Hour (required)
Building the Campaign Dashboard

No live trainings.

Asynchronous training content and office hours.

Thursday Office Hours (optional)

Project Week 1: Meet with your client for 1 hour and host a kick-off call for the project!

Friday Office Hours (optional)

Project Week 2: Meet with your client for 1 hour and continue to work towards project deliverables.

Friday Office Hours (optional)

Project Week 3: Meeting with your client for one hour and present your final deliverable!

Friday Office Hours (optional)

Final project week. Wrap-up, final presentations, and feedback surveys.

All projects must be completed by December 5th.

Applications are open!

We are excited to work with you again! Apply today!

Apply Here

Frequently Asked Questions

We DO NOT recommend participating in two programs at the same time since most programs run simultaneously.

If you have participated in the standard program previously, you are welcome to participate in the advanced program.

You are also welcome to repeat the standard or advanced programs if you have done them in the past.

This program works in partnership with Parker Dewey. All students who satisfactorily complete the client project will receive a payment of $500 processed by Parker Dewey.

Please review the eligibility criteria outlined here.

If you have questions about your eligibility please reach out to microinternships@hubspot.com

Please review the estimated time commitment in the Program Overview tab here.

All students need to attend all scheduled trainings and client meetings. This program is a boot camp-style experience that moves at a fast pace. Students are allowed one excused absence, however, students who miss a training session will be required to watch the training session recording and ensure that their client project remains on track.

Students will receive training from industry experts on how to use AI tools and HubSpot. Students then gain valuable hands-on experience applying their skills with a HubSpot customer and are compensated for their work. Each student who successfully completes the program and client project will earn:

the HubSpot Marketing Software Certification
Program specific Certification of Completion
$500

All program industry- recognized certifications can be shared on LinkedIn and incorporated in a resume.

This program has the added benefit of tackling the issues of unpaid student labor, which exacerbates inequalities related to the representation of traditionally underrepresented groups in our workforce. By offering short-term, paid opportunities to students eager to network and work hard - regardless of geography - this program serves as a solution to bridge the opportunity gap and enables any college student to gain valuable experience in working with HubSpot specifically.

MBA Healthcare Management and MBA Information Technology Management students are not eligible at this time.