Level One: Break through disengagement using HubSpot Ads

Teach your students to create effective advertising campaigns by starting with your audience first. This course will teach your students to outline their ideal target audience and create advertisements that will catch their attention.

  • In this course, students will create an advertising campaign to attract new audience members to Coachella. Students will clearly define the ideal audience for this campaign, starting first by identifying the purpose and values of Coachella and then searching for the audience that Coachella would best serve.

    This course focuses on engaging with audience members in the disengagement phase, the first level of the Seventh Level Engagement framework. This phase is characterized by a person showing disinterest; they’re completely idle and avoid tasks, interactions or attempts at communication. Therefore, the goal is to make sure the brand is targeting the correct audience in order to send people relevant messaging based on their stage in the buyer’s journey.

    1. Define the purpose of your business through your Seventh Level Statement.
    2. Create a detailed buyer persona.
    3. Define your ideal buyer at each stage of the buyer’s journey.
    4. Define how/what your audience is thinking, feeling, and doing when they interact with your brand.
    5. Create an advertisement that breaks through the disengagement phase with your audience.
    6. Use the HubSpot Ads tool to create a live advertising campaign. 
  • Prerequisite: before starting the course - 

    Amanda Slavin's Brand Engagement course (1 1/2 hours) 

    Read the book, The Seventh Level: Transform Your Business Through Meaningful Engagement with Your Customers and Employees

    Included in course assignments:

    Chapter 1: HubSpot marketing Software certification

    -Buyer  Personas (16 mins)

    -Developing the Buyer’s Journey for your business (12 mins)

    -Getting started with HubSpot Ads (17 mins)

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