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Learning Resources

Access all the free HubSpot tools and training to grow your business and your career.

    Marketing

    Inbound Certification

    Certification

    Comprehensive, fundamentals training covering the full inbound methodology.

    Get Certified »
    Inbound Marketing
    Marketing

    Content Marketing Certification

    Certification

    Learn how to build scalable, repeatable processes for creating and promoting content.

    Get Certified »
    Content Marketing
    Sales

    HubSpot Sales Software Certification

    Certification

    HubSpot CRM and HubSpot Sales software training and certification for HubSpot users.

    Get Certified »
    CRM
    Marketing

    Email Marketing Certification

    Certification

    Advanced lessons on managing a sustainable email marketing strategy.

    Get Certified »
    Contacts Email
    Sales

    Inbound Sales Certification

    Certification

    Sales training for identifying and closing active and passive prospects.

    Get Certified »
    Inbound Sales
    Design

    Growth-Driven Design Certification

    Certification

    Agile web design and project management for marketers and web designers.

    Get Certified »
    Growth-Driven Design
    Sales

    Sales-Enablement Certification

    Certification

    Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.

    Get Certified »
    Sales Enablement
    Design

    HubSpot Design Certification

    Certification

    Technical software training for web designers that are proficient with HTML, CSS, and familiar with an object-oriented language such as J...

    Get Certified »
    CMS
    Design

    Growth-Driven Design Agency Certification

    Certification

    Growth-Driven Design training for web and marketing agencies.

    Get Certified »
    Growth-Driven Design
    Marketing

    HubSpot Marketing Software Certification

    Certification

    Marketing software training and certification for HubSpot Marketing Platform users.

    Get Certified »
    CMS Contacts Forms
    Marketing

    HubSpot Contextual Marketing Certification

    Certification

    Contextual marketing training and certification using HubSpot COS and Smart Content features.

    Get Certified »
    CMS Contacts
    Partner

    HubSpot Agency Partner Certification

    Certification

    How to market, sell, deliver, and grow your agency with inbound and HubSpot.

    Get Certified »
    Marketing

    Analyzing your HubSpot Portal Results

    Project

    This project will walk you through an assessment of your current marketing efforts in HubSpot and help you identify what is working well ...

    Start Project »
    Reporting
    CRM

    Attribution Reporting

    Project

    Learn how to use the Attribution Report. The attribution report will create reports to understand the journey a visitor takes from the fi...

    Start Project »
    Reporting
    Marketing

    Behavioral Email

    Project

    This project will help you leverage HubSpot Enterprise reporting features to develop a behavioral email strategy. 

    Start Project »
    Marketing

    Blog Optimization

    Project

    This project will walk you through optimizing your blog in HubSpot, in order to increase visits, better target your personas and generate...

    Start Project »
    Blogging
    Marketing

    Blog Post Ideas

    Project

    This project will walk you through planning and researching blog topics so that you never feel writer's block again.

    Start Project »
    Blogging
    Marketing

    Blog Setup and Publish

    Project

    This project will walk you through setting up your HubSpot Blog and getting your first post published--and get you on the path to increas...

    Start Project »
    Blogging
    Marketing

    Buyer Personas

    Project

    This project includes steps on how to create a buyer persona so you can create more targeted content. 

    Start Project »
    Marketing

    Completing your HubSpot Portal Setup

    Project

    This project will help you complete the essential setup tasks in your portal so you can successfully begin using the software to implemen...

    Start Project »
    Marketing

    Contact Re-Engagement

    Project

    This project will help you identify the dormant contacts in your database, select a compelling offer to entice them toward activity and h...

    Start Project »
    Contacts
    Marketing

    Content Offer Campaign

    Project

    This project includes steps to effectively launch a content offer campaign. Steps include building out a conversion process and promoting...

    Start Project »
    Content Marketing
    Marketing

    Conversion Optimization

    Project

    This project will walk through how to optimize your content offer and drive the conversion process. 

    Start Project »
    Reporting
    Marketing

    Create a Survey

    Project

    This project will walk through the steps to create a survey and set up an integration with SurveyMonkey. A survey can allow you to: gain ...

    Start Project »
    Reporting
    Marketing

    Creating and Sending an Email in HubSpot

    Project

    Creating and sending an email from the HubSpot tool? Become acquainted with the email tool's specific functionalities. Follow this p...

    Start Project »
    Marketing

    Database Clean Up Single-line Text Properties

    Project

    This project will help you clean up your contact properties within HubSpot. Find and delete duplicate properties without losing contact i...

    Start Project »
    Contacts
    Marketing

    Email Newsletter

    Project

    This project will teach you how to write an effective newsletter that people will look forward to reading. If done right, newsletters ens...

    Start Project »
    Marketing

    Form Optimization

    Project

    This project will walk you through optimizing a specific form in HubSpot. If done right, you wil be able to convert more leads, provide c...

    Start Project »
    Forms
    CRM

    Generate Leads with a Conversion Process

    Project

    This project will walk you through the steps necessary to setup a conversion path on your website to begin generating leads from your web...

    Start Project »
    Contacts
    CRM

    Generate Leads with LinkedIn

    Project

    This project will help you create and launch a paid Linkedin Ads campaign that will reach a larger audience and generate more leads.

    Start Project »
    Contacts
    Marketing

    Google Adwords PPC

    Project

    This project will help you set up a Google Adwords Pay-Per-Click campaign to promote an offer in paid search and gain fresh qualified lea...

    Start Project »
    Reporting
    Marketing

    How to Reverse Engineer Content

    Project

    Think of a content offer like a puzzle; there are multiple parts when put together equal a bigger picture. This project will teach you ho...

    Start Project »
    Content Marketing
    Sales

    How to Set an MQL Target

    Project

    This project will walk you through how to create a marketing qualified lead goal for your company and how to configure the reports you’ll...

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    Contacts
    Sales

    How to Set Up Lead Scoring

    Project

    This project will help you set up lead scoring rules to determine which leads to engage with in order of priority. Lead Scoring is a crit...

    Start Project »
    Contacts
    Marketing

    Increase Website Traffic

    Project

    Learn how to use the sources tool to increase traffic to your website. 

    Start Project »
    Account Inbound Marketing
    Marketing

    Keyword Research

    Project

    This project will walk you through doing keyword research in order to determine which topics to create content about.

    Start Project »
    SEO
    Marketing

    Lead Nurturing Workflow

    Project

    This project will walk you through building out a lead nurturing workflow. Lead nurturing is a great way to build relationships with pros...

    Start Project »
    Marketing

    Lifecycle Stage

    Project

    Lifecycle stage is a default HubSpot property that designates where contacts are in your marketing and sale cycle. This project will walk...

    Start Project »
    Contacts
    Marketing

    Link Building Strategies

    Project

    This project will walk you through how to build inbound links the right way in order to help your website rank higher on search engine re...

    Start Project »
    Content Marketing
    Marketing

    Local SEO

    Project

    This project will walk you through optimizing your website and other online assets to help you get found in local search.

    Start Project »
    SEO
    Sales

    Measure The Productivity Of Your Sales Team

    Project

    This project will walk you through how to create a marketing qualified lead goal for your company and configure the reports you’ll need t...

    Start Project »
    Reporting Inbound Sales
    Marketing

    Net Promoter Score Survey

    Project

    This project will help you execute a Net Promoter Score Survey. NPS is a simple, yet effective way to evaluate the loyalty of your custom...

    Start Project »
    Inbound Marketing
    Marketing

    On-Page SEO Optimization

    Project

    This project will walk you through optimizing your website for better on-page SEO.

    Start Project »
    SEO
    Marketing

    Open House

    Project

    This project will walk through how to have a successful open house for your school by using inbound marketing. 

    Start Project »
    Inbound Marketing
    Marketing

    Product Launch

    Project

    This project will walk you through the marketing strategy behind launching a new product. You'll learn how to promote a new product ...

    Start Project »
    Growth-Driven Design
    Marketing

    Refresh Settings

    Project

    Refresh Settings Project is a collection of short projects designed to help you get a "refresh" of your HubSpot by ensuring all...

    Start Project »
    Development

    Repurposing Content

    Project

    Looking to increase exposure of your content (who isn't...)? This project will teach you how to identify additional content formats ...

    Start Project »
    Content Marketing
    Sales

    Revenue Reporting

    Project

    This project will walk you through how to report on the revenue generated by your marketing efforts.

    Start Project »
    Reporting
    Marketing

    Social Publishing Strategy

    Project

    This project will help you develop a social media publishing strategy that will help you distribute the content that you and your team sp...

    Start Project »
    Marketing

    Subscriber Re-Engagement

    Project

    This project will help you identify the dormant blog subscribers in your database, select a blog post to entice them to visit your blog a...

    Start Project »
    Contacts Email
    Marketing

    Trade Show Campaign

    Project

    Do you have a trade show or special event coming up? This project walks through how to have a successful trade show by using inbound mark...

    Start Project »
    Inbound Marketing
    Marketing

    Understand Your Portal

    Project

    This project will walk through your company’s HubSpot portal so you can understand how your company is using HubSpot today and learn abou...

    Start Project »
    Sales

    Upsell and Cross Sell

    Project

    This project will help you upsell additional products and/or services to your existing customers, using the data you have already collect...

    Start Project »
    Inbound Marketing Inbound Sales
    Marketing

    Webinar Campaign

    Project

    Thinking about hosting a webinar? This project has all of the necessary steps to plan, build and successfully execute a webinar campaign....

    Start Project »
    Inbound Marketing
    Design

    Website Redesign Strategy

    Project

    This project focuses on the strategy behind planning and creating a redesigned website for your content hosted on the HubSpot COS. If you...

    Start Project »
    CMS
    Marketing

    Getting Started with Marketing

    User Guide

    Everything you need to need to know -- and do -- to get started with your HubSpot account. Set yourself up for lasting success by working...

    Read Guide »
    Account CMS
    CRM

    Getting Started with Sales Pro

    User Guide

    Everything you need to need to know -- and do -- to get started with your HubSpot Sales Pro account. This guide covers some CRM fundament...

    Read Guide »
    CRM
    CRM

    Getting Started with the CRM & Sales

    User Guide

    Everything you need to need to know -- and do -- to get started with the HubSpot CRM and Sales tools. This guide shows you how you can or...

    Read Guide »
    CRM
    Sales

    Meetings

    User Guide

    Scheduling demos, calls, and appointments shouldn’t be so hard. Meetings, a feature of HubSpot Sales Professional, helps make connecting ...

    Read Guide »
    Sales Tools
    Marketing

    Blog

    User Guide

    The HubSpot Blog tool combines a simple, streamlined tool for business blog publishing. With integrated analysis and reporting, personali...

    Read Guide »
    Blogging
    Marketing

    Call to Action

    User Guide

    The HubSpot CTA tool guides you through the process of creating calls-to-action that convert visitors into leads and leads into customers...

    Read Guide »
    Call-to-Action
    Design

    Design Manager

    User Guide

    HubSpot's Design Manager combines all the tools that designers need to build state-of-the-art websites, while still giving marketers...

    Read Guide »
    CMS
    Marketing

    Email

    User Guide

    For many marketers, email exists in a silo, disconnected from other lead generation tools and other marketing analytics. In HubSpot, all ...

    Read Guide »
    Marketing

    Landing Page

    User Guide

    Learn how to use HubSpot's Landing Page tool to convert your website visitors into leads.

    Read Guide »
    Landing Pages
    Design

    Website

    User Guide

    The HubSpot Website Page tool is a fully integrated system for managing and optimizing your website. It’s built to be simple enough for a...

    Read Guide »
    CMS
    Marketing

    Smart Content

    User Guide

    HubSpot’s new Content Optimization System helps you deliver “Smart Content," or content that is intelligently personalized to your c...

    Read Guide »
    Contacts
    Marketing

    Campaigns

    User Guide

    The Campaigns tool helps marketers organize and better execute every campaign that they run. This user guide will not only introduce you ...

    Read Guide »
    Inbound Marketing
    Marketing

    Social Media

    User Guide

    The HubSpot Social Media tools give you total control over your social channels. Take advantage of the deep integration with the HubSpot ...

    Read Guide »
    Marketing

    Contacts

    User Guide

    The HubSpot Contacts tool is central to every other piece of your HubSpot account. You'll use it to keep track of all the different ...

    Read Guide »
    Contacts
    Marketing

    Forms

    User Guide

    Forms are one of the most essential lead generation tools a marketer can use on their website. In this guide, you will learn about how to...

    Read Guide »
    Forms
    Marketing

    Lists

    User Guide

    Whether you're a business that has a relationship with other businesses or you work directly with consumers, you are still focusing ...

    Read Guide »
    Contacts
    Marketing

    Workflows

    User Guide

    Successful marketing automation relies on triggering relevant and timely actions, based on a user's context. HubSpot's Workflow...

    Read Guide »
    Marketing

    Page Performance

    User Guide

    Learn how to use HubSpot's Page Performance tool to assess key metrics on how your site pages are performing in terms of views, keyw...

    Read Guide »
    SEO
    Marketing

    Reports

    User Guide

    Improving and optimizing your marketing starts with understanding your marketing data. With HubSpot’s inbound marketing software platform...

    Read Guide »
    Reporting
    Marketing

    Sources and Dashboard

    User Guide

    The decisions that your team makes, while developing marketing campaigns, should always be based on your company's historical market...

    Read Guide »
    Marketing

    Events

    User Guide

    Events allow you to track when a visitor performs a specific action on your website. From clicking on a Demo CTA to viewing your Pricing ...

    Read Guide »
    Reporting
    Marketing

    Keywords

    User Guide

    The Keyword tool allows you to discover keywords that will help optimize your content for search engines. With metrics like keyword rank,...

    Read Guide »
    Reporting
    Sales

    Calling

    User Guide

    When you place calls from HubSpot CRM, dialing up a prospect is as easy as clicking a single button from their contact record. Type up no...

    Read Guide »
    Sales Tools
    Marketing

    eCommerce

    User Guide

    This user guide contains a collection of articles that help you learn how to set up and use a shopping cart integration with HubSpot.

    Read Guide »
    Inbound Marketing
    Marketing

    GoToWebinar Integration

    User Guide

    The GoToWebinar Integration takes advantage of HubSpot's powerful marketing tools to help reduce the time it takes for you to create...

    Read Guide »
    Inbound Marketing
    Sales

    Salesforce Integration

    User Guide

    The integration between HubSpot and Salesforce is a bridge between your marketing database and your sales database, allowing activity and...

    Read Guide »
    Salesforce
    Marketing

    Themes

    User Guide

    A theme is a group of assets that are used in conjunction with one another to create the look, the feel, and the functionality of your we...

    Read Guide »
    CMS
    Marketing

    Account Questions

    Quick Answer

    See all quick answers related to your HubSpot Account.

    Get Answers »
    Marketing

    Mobile Questions

    Quick Answer

    See all quick answers related to the HubSpot mobile app.

    Get Answers »
    CMS
    Sales

    Calling Questions

    Quick Answer

    See all quick answers related to the Calling feature on HubSpot tools.

    Get Answers »
    Sales Tools
    Marketing

    Blog Questions

    Quick Answer

    See all quick answers related to the Blogging tool.

    Get Answers »
    Blogging
    Sales

    Companies Questions

    Quick Answer

    See all quick answers about companies.

    Get Answers »
    Contacts
    Sales

    Contacts Questions

    Quick Answer

    See all quick answers related to contacts in your HubSpot portal.

    Get Answers »
    Contacts
    Sales

    Deals Questions

    Quick Answer

    See all quick answers about Deal stages.

    Get Answers »
    Sales Tools
    Design

    Design Manager Questions

    Quick Answer

    See all quick answers about the HubSpot design manager.

    Get Answers »
    CMS
    Marketing

    Documents Questions

    Quick Answer

    See all quick answers related to documents.

    Get Answers »
    Contacts
    Marketing

    Email Questions

    Quick Answer

    See all quick answers related to the Email tool.

    Get Answers »
    Marketing

    Email Notifications Questions

    Quick Answer

    See all quick answers related to Email Notifications.

    Get Answers »
    Marketing

    Email Tracking Questions

    Quick Answer

    See all quick answers related to Email Tracking.

    Get Answers »
    Marketing

    Forms Questions

    Quick Answer

    See all quick answers related to Forms.

    Get Answers »
    Forms
    Development

    Integrations Questions

    Quick Answer

    See all quick answers for HubSpot Integrations.

    Get Answers »
    Integrations
    Marketing

    Reports Questions

    Quick Answer

    See all quick answers related to running reports.

    Get Answers »
    Reporting
    Sales

    Meetings Questions

    Quick Answer

    See all quick answers related to the Meetings tool.

    Get Answers »
    Sales Tools
    Sales

    Prospects Questions

    Quick Answer

    See all quick answers related to the Prospects tool.

    Get Answers »
    Sales Tools
    Marketing

    Landing Pages Questions

    Quick Answer

    See all quick answers related to Landing Pages.

    Get Answers »
    Landing Pages
    Sales

    Salesforce Questions

    Quick Answer

    See all quick answers related to the Salesforce integrations.

    Get Answers »
    Salesforce
    Sales

    Sales Template Questions

    Quick Answer

    See all quick answers related to Sales Templates.

    Get Answers »
    Sales

    Sequences Questions

    Quick Answer

    See all quick answers for Sequences.

    Get Answers »
    Sales Tools
    Marketing

    Social Questions

    Quick Answer

    See all quick answers related to the Social Tool.

    Get Answers »
    Marketing

    Site Pages Questions

    Quick Answer

    See all quick answers related to the COS Site Pages.

    Get Answers »
    CMS
    Sales

    Tasks Questions

    Quick Answer

    See all quick answers related to Tasks.

    Get Answers »
    Sales Tools
    Marketing

    Workflows Questions

    Quick Answer

    See all quick answers related to Workflows.

    Get Answers »
    Contacts
    Marketing

    Calls To Action Questions

    Quick Answer

    See all quick answers related to the CTA tool.

    Get Answers »
    Call-to-Action
    Partner

    1st Agency Campaign

    Project

    Get to know your HubSpot tools and our Partner co-brandable Ebooks.  Build and launch an inbound campaign around a content offer for your...

    Start Project »
    Partner Tools
    Partner

    Account Review

    Project

    Perform a quarterly account review to uncover existing optimization opportunities and increase the ROI of your inbound marketing activiti...

    Start Project »
    Partner

    Agency's Positioning Strategy

    Project

    This project will walk you through the necessary steps to create a truly unique agency positioning strategy that comes from your entire t...

    Start Project »
    Partner Tools
    Partner

    Ending an Account Retainer

    Project

    Follow a process for properly ending your services with a particular HubSpot customer account.  Execute a plan designed to successfully t...

    Start Project »
    Partner Tools
    Partner

    Inbound Hiring

    Project

    Follow these steps to automate your hiring process to save time and find the right employees for your agency.

    Start Project »
    Partner Tools
    Partner

    Marketing Strategy Services

    Project

    Generate ROI from your agency's copy of HubSpot immediately by generating leads for new marketing strategy services.

    Create ne...

    Start Project »
    Partner Tools
    Partner

    Measure Account ROI

    Project

    This project will help Partners use HubSpot Analytics tools to the successfully report on important account metrics to clients.

    Start Project »
    Partner Tools
    Partner

    Onboarding New Clients

    Project

    Steps to take when a HubSpot Agency Partner has just closed on a new inbound retainer for a client.

    Execute HubSpot's onboardi...

    Start Project »
    Partner Tools
    Partner

    Qualify and Sell HubSpot CRM

    Project

    This project will guide you on qualifying and selling your prospects and clients on the HubSpot CRM. You'll go through the steps to ...

    Start Project »
    Partner Tools CRM
    Partner

    Set-up a HubSpot Portal

    Project

    This project will help you to successfully set up your HubSpot portal. Completing these steps will enable you to get your website ready s...

    Start Project »
    Account Partner Tools
    Partner

    Targeted Sales Strategy

    Project

    This project will help your agency to focus your inbound retainer sales efforts and jumpstart your pipeline of quality leads.

    Start Project »
    Partner Tools
    Marketing

    Live-Training Broadcasts

    Broadcast

    See all of our live-training broadcast videos.

    Watch Broadcast »
    Inbound Marketing
    Sales

    Accelerating Your Outreach with Sequences

    Lesson

    Learn how to design an outreach strategy and automate it using HubSpot Sales.

    Begin Lesson »
    Inbound Sales
    Marketing

    Creating a Blog Post

    Lesson

    Learn the key elements of a successful blog post and get to know how to use blogging to attract a clearly defined audience.


    Begin Lesson »

    Blogging
    Sales

    Capturing Inbound Leads

    Lesson

    Learn about the HubSpot tools that will help you find and capture inbound leads you can work with.

    Begin Lesson »
    Inbound Sales
    Sales

    CRM and Sales Walk-through

    Lesson

    This lesson shows you an overview of HubSpot CRM. See these features in action: Contacts, Tasks, Deals, Templates, Meetings, Sequences, a...

    Begin Lesson »
    Inbound Sales CRM
    Marketing

    Designing a Journey-Driven User Experience

    Lesson

    Learn the basic fundamentals of user-focused design, including some key thoughts on why designing for user needs is so vital to successfu...

    Begin Lesson »
    Growth-Driven Design
    Marketing

    Providing Leads to Your Team

    Lesson

    Your sales team is tasked with helping leads become customers. As a sales leader, you need to ensure that your team has a steady stream o...

    Begin Lesson »
    Sales Enablement
    Marketing

    Inbound Fundamentals

    Lesson

    Learn the fundamentals of the inbound methodology and how it can fuel your business.


    Begin Lesson »
    Inbound Marketing
    Marketing

    Capturing Inbound Leads

    Lesson

    Contacts are the heart of your marketing and sales strategies. Learn how to manage them in HubSpot.


    Begin Lesson »
    Inbound Marketing
    Sales

    Working Your Leads

    Lesson

    Learn how to become efficient in prioritizing and communicating with your leads.

    Begin Lesson »
    Inbound Sales CRM
    Marketing

    Understanding Contacts

    Lesson

    Contacts are the heart of your marketing and sales strategies. Learn how to manage them in HubSpot.


    Begin Lesson »
    Content Marketing
    Marketing

    Organizing Your Contacts

    Lesson

    Learn how to filter, organize, and view the contacts in your account.

    Begin Lesson »
    Contacts
    CRM

    Getting Started with the CRM

    Lesson

    Get started with the basic features and functionality of the CRM and sales tools.

    Begin Lesson »
    CRM
    Marketing

    Understanding Email Deliverability

    Lesson

    Learn how to identify the importance of email deliverability and how to implement the best practices for inbound success.


    Begin Lesson »
    Sales

    Building Lead Flows

    Lesson

    Learn how you can create lead flows to get your content offers in front of your visitors, and capture leads in a way that encourages your...

    Begin Lesson »
    Forms

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