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Learning Resources

Access free HubSpot tools and training to grow your business and your career.

    Marketing

    Inbound Certification

    Certification

    Comprehensive, fundamentals training covering the full inbound methodology.

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    Inbound Marketing
    Marketing

    Content Marketing Certification

    Certification

    Learn how to build scalable, repeatable processes for creating and promoting content.

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    Content Marketing
    Sales

    HubSpot Sales Software Certification

    Certification

    HubSpot CRM and HubSpot Sales software training and certification for HubSpot users.

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    CRM
    Marketing

    Email Marketing Certification

    Certification

    Advanced lessons on managing a sustainable email marketing strategy.

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    Contacts Email
    Sales

    Inbound Sales Certification

    Certification

    Sales training for identifying and closing active and passive prospects.

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    Inbound Sales
    Design

    Growth-Driven Design Certification

    Certification

    Agile web design and project management for marketers and web designers.

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    Growth-Driven Design
    Sales

    Sales-Enablement Certification

    Certification

    Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.

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    Sales Enablement
    Design

    HubSpot Design Certification

    Certification

    Technical software training for web designers that are proficient with HTML, CSS, and familiar with an object-oriented language such as J...

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    CMS
    Design

    Growth-Driven Design Agency Certification

    Certification

    Growth-Driven Design training for web and marketing agencies.

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    Growth-Driven Design
    Marketing

    HubSpot Marketing Software Certification

    Certification

    Marketing software training and certification for HubSpot Marketing Platform users.

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    CMS Contacts Forms
    Marketing

    HubSpot Contextual Marketing Certification

    Certification

    Contextual marketing training and certification using HubSpot COS and Smart Content features.

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    CMS Contacts
    Partner

    HubSpot Agency Partner Certification

    Certification

    How to market, sell, deliver, and grow your agency with inbound and HubSpot.

    Get Certified »
    Account
    Marketing

    Getting Started with Marketing

    User Guide

    Everything you need to need to know -- and do -- to get started with your HubSpot account. Set yourself up for lasting success by working...

    Read Guide »
    Account CMS
    CRM

    Getting Started with Sales Pro

    User Guide

    Everything you need to need to know -- and do -- to get started with your HubSpot Sales Pro account. This guide covers some CRM fundament...

    Read Guide »
    CRM
    CRM

    Getting Started with the HubSpot CRM Free

    User Guide

    Everything you need to need to know -- and do -- to get started with the HubSpot CRM and Sales tools. This guide shows you how you can or...

    Read Guide »
    CRM
    Sales

    Meetings

    User Guide

    Scheduling demos, calls, and appointments shouldn’t be so hard. Meetings, a feature of HubSpot Sales Professional, helps make connectin...

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    Sales Tools
    Marketing

    Blog

    User Guide

    The HubSpot Blog tool combines a simple, streamlined tool for business blog publishing. With integrated analysis and reporting, personali...

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    Blogging
    Marketing

    Call to Action

    User Guide

    The HubSpot CTA tool guides you through the process of creating calls-to-action that convert visitors into leads and leads into customers...

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    Call-to-Action
    Design

    Design Manager

    User Guide

    HubSpot's Design Manager combines all the tools that designers need to build state-of-the-art websites, while still giving marketers the ...

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    CMS
    Marketing

    Email

    User Guide

    For many marketers, email exists in a silo, disconnected from other lead generation tools and other marketing analytics. In HubSpot, all ...

    Read Guide »
    Email
    Marketing

    Landing Page

    User Guide

    Learn how to use HubSpot's Landing Page tool to convert your website visitors into leads.

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    Landing Pages
    Design

    Website

    User Guide

    The HubSpot Website Page tool is a fully integrated system for managing and optimizing your website. It’s built to be simple enough for...

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    CMS
    Marketing

    Smart Content

    User Guide

    HubSpot’s new Content Optimization System helps you deliver “Smart Content," or content that is intelligently personalized to yo...

    Read Guide »
    Contacts
    Marketing

    Campaigns

    User Guide

    The Campaigns tool helps marketers organize and better execute every campaign that they run. This user guide will not only introduce you ...

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    Inbound Marketing
    Marketing

    Social Media

    User Guide

    The HubSpot Social Media tools give you total control over your social channels. Take advantage of the deep integration with the HubSpot ...

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    Social
    Marketing

    Contacts

    User Guide

    The HubSpot Contacts tool is central to every other piece of your HubSpot account. You'll use it to keep track of all the different ...

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    Contacts
    Marketing

    Forms

    User Guide

    Forms are one of the most essential lead generation tools a marketer can use on their website. In this guide, you will learn about how to...

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    Forms
    Marketing

    Lists

    User Guide

    Whether you're a business that has a relationship with other businesses or you work directly with consumers, you are still focusing ...

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    Contacts
    Marketing

    Workflows

    User Guide

    Successful marketing automation relies on triggering relevant and timely actions, based on a user's context. HubSpot's Workflow...

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    Social
    Marketing

    Page Performance

    User Guide

    Learn how to use HubSpot's Page Performance tool to assess key metrics on how your site pages are performing in terms of views, keyw...

    Read Guide »
    SEO
    Marketing

    Reports

    User Guide

    Improving and optimizing your marketing starts with understanding your marketing data. With HubSpot’s inbound marketing software platfo...

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    Reporting
    Marketing

    Sources and Dashboard

    User Guide

    The decisions that your team makes, while developing marketing campaigns, should always be based on your company's historical market...

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    Account
    Marketing

    Events

    User Guide

    Events allow you to track when a visitor performs a specific action on your website. From clicking on a Demo CTA to viewing your Pricing ...

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    Reporting
    Marketing

    Keywords

    User Guide

    The Keyword tool allows you to discover keywords that will help optimize your content for search engines. With metrics like keyword rank,...

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    Reporting
    Sales

    Calling

    User Guide

    When you place calls from HubSpot CRM, dialing up a prospect is as easy as clicking a single button from their contact record. Type up no...

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    Sales Tools
    Marketing

    eCommerce

    User Guide

    This user guide contains a collection of articles that help you learn how to set up and use a shopping cart integration with HubSpot.

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    Inbound Marketing
    Marketing

    GoToWebinar Integration

    User Guide

    The GoToWebinar Integration takes advantage of HubSpot's powerful marketing tools to help reduce the time it takes for you to create...

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    Inbound Marketing
    Sales

    Salesforce Integration

    User Guide

    The integration between HubSpot and Salesforce is a bridge between your marketing database and your sales database, allowing activity and...

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    Salesforce
    Marketing

    Themes

    User Guide

    A theme is a group of assets that are used in conjunction with one another to create the look, the feel, and the functionality of your we...

    Read Guide »
    CMS
    Marketing

    Account Questions

    Quick Answer

    See all quick answers related to your HubSpot Account.

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    Account
    Marketing

    Mobile Questions

    Quick Answer

    See all quick answers related to the HubSpot mobile app.

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    CMS
    Sales

    Calling Questions

    Quick Answer

    See all quick answers related to the Calling feature on HubSpot tools.

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    Sales Tools
    Marketing

    Blog Questions

    Quick Answer

    See all quick answers related to the Blogging tool.

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    Blogging
    Sales

    Companies Questions

    Quick Answer

    See all quick answers about companies.

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    Contacts
    Sales

    Contacts Questions

    Quick Answer

    See all quick answers related to contacts in your HubSpot portal.

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    Contacts
    Sales

    Deals Questions

    Quick Answer

    See all quick answers about Deal stages.

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    Sales Tools
    Design

    Design Manager Questions

    Quick Answer

    See all quick answers about the HubSpot design manager.

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    CMS
    Marketing

    Documents Questions

    Quick Answer

    See all quick answers related to documents.

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    Contacts
    Marketing

    Email Questions

    Quick Answer

    See all quick answers related to the Email tool.

    Get Answers »
    Email
    Marketing

    Email Notifications Questions

    Quick Answer

    See all quick answers related to Email Notifications.

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    Email
    Marketing

    Email Tracking Questions

    Quick Answer

    See all quick answers related to Email Tracking.

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    Email
    Marketing

    Forms Questions

    Quick Answer

    See all quick answers related to Forms.

    Get Answers »
    Forms
    Development

    Integrations Questions

    Quick Answer

    See all quick answers for HubSpot Integrations.

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    Integrations
    Marketing

    Reports Questions

    Quick Answer

    See all quick answers related to running reports.

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    Reporting
    Sales

    Meetings Questions

    Quick Answer

    See all quick answers related to the Meetings tool.

    Get Answers »
    Sales Tools
    Sales

    Prospects Questions

    Quick Answer

    See all quick answers related to the Prospects tool.

    Get Answers »
    Sales Tools
    Marketing

    Landing Pages Questions

    Quick Answer

    See all quick answers related to Landing Pages.

    Get Answers »
    Landing Pages
    Sales

    Salesforce Questions

    Quick Answer

    See all quick answers related to the Salesforce integrations.

    Get Answers »
    Salesforce
    Sales

    Sales Template Questions

    Quick Answer

    See all quick answers related to Sales Templates.

    Get Answers »
    Email
    Sales

    Sequences Questions

    Quick Answer

    See all quick answers for Sequences.

    Get Answers »
    Sales Tools
    Marketing

    Social Questions

    Quick Answer

    See all quick answers related to the Social Tool.

    Get Answers »
    Social
    Marketing

    Site Pages Questions

    Quick Answer

    See all quick answers related to the COS Site Pages.

    Get Answers »
    CMS
    Sales

    Tasks Questions

    Quick Answer

    See all quick answers related to Tasks.

    Get Answers »
    Sales Tools
    Marketing

    Workflows Questions

    Quick Answer

    See all quick answers related to Workflows.

    Get Answers »
    Contacts
    Marketing

    Calls To Action Questions

    Quick Answer

    See all quick answers related to the CTA tool.

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    Call-to-Action
    Marketing

    Live-Training Broadcasts

    Broadcast

    See all of our live-training broadcast videos.

    Watch Broadcast »
    Inbound Marketing
    Sales

    Accelerating Your Outreach with Sequences

    Lesson

    Learn how to design an outreach strategy and automate it using HubSpot Sales.

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    Inbound Sales
    Marketing

    Creating a Blog Post

    Lesson

    Learn the key elements of a successful blog post and get to know how to use blogging to attract a clearly defined audience.

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    Blogging
    Marketing

    Create a GDPR Strategy

    Lesson

    In this lesson you will learn what the GDPR is, the changes that will help protect personal data and the impact GDPR has on the world of ...

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    Contacts Email
    Sales

    Capturing Inbound Leads

    Lesson

    Learn about the HubSpot tools that will help you find and capture inbound leads you can work with.

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    Inbound Sales
    Sales

    CRM and Sales Walk-through

    Lesson

    This lesson shows you an overview of HubSpot CRM. See these features in action: Contacts, Tasks, Deals, Templates, Meetings, Sequences, a...

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    Inbound Sales CRM
    Marketing

    Designing a Journey-Driven User Experience

    Lesson

    Learn the basic fundamentals of user-focused design, including some key thoughts on why designing for user needs is so vital to successfu...

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    Growth-Driven Design
    Sales

    Providing Leads to Your Sales Team

    Lesson

    In this lesson, you'll learn how to use free HubSpot tools to bring high-quality leads to your sales team.

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    Forms Sales Enablement Sales Tools
    Sales

    Creating Sales Email Templates

    Lesson

    Learn how to use sales email templates to find the balance between efficiency and personalization. Turn your best and most repetitive sal...

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    Email Sales Enablement Sales Tools
    Sales

    How to Save Time in Sales by Automating Your Prospect Research

    Lesson

    Learn how to automate the bulk of your prospect research, which will save you time and cut down on hours you spend manually searching the...

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    Inbound Sales Sales Tools
    Sales

    Creating Custom Views for Your Team

    Lesson

    Learn how to develop custom views that help your sales reps focus on the activities that are most important.

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    Sales Tools
    Marketing

    Inbound Fundamentals

    Lesson

    Learn the fundamentals of the inbound methodology and how it can fuel your business.

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    Inbound Marketing
    Sales

    Working Your Leads

    Lesson

    Learn how to become efficient in prioritizing and communicating with your leads.

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    Inbound Sales CRM
    Sales

    Understanding Contacts

    Lesson

    Contacts are the heart of your marketing and sales strategies. Learn how to manage them in HubSpot.

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    Contacts Inbound Sales Sales Tools
    Sales

    Organizing Your Contacts

    Lesson

    Learn how to filter, organize, and view the contacts in your account.

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    Contacts Inbound Sales Sales Tools
    CRM

    Getting Started with the CRM

    Lesson

    Get started with the basic features and functionality of the CRM and sales tools.

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    CRM Sales Tools
    Marketing

    Understanding Email Deliverability

    Lesson

    Learn how to identify the importance of email deliverability and how to implement the best practices for inbound success.

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    Email
    Sales

    Designing your Sales Process in HubSpot CRM

    Lesson

    Learn about sales deal stages and pipelines and be able to identify your sales process to create deal stages.

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    Inbound Sales CRM Sales Tools
    Sales

    Building Lead Flows

    Lesson

    Learn how you can create lead flows to get your content offers in front of your visitors, and capture leads in a way that encourages your...

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    Call-to-Action Forms Reporting Content Marketing Inbound Marketing
    Marketing

    Creating a Lead Nurturing Workflow

    Lesson

    Learn about sales and marketing automation and how it will help you be more successful nurturing your leads.

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    Contacts Content Marketing Inbound Marketing
    Marketing

    How to Attract Customers with Facebook

    Lesson

    Take this lesson on attracting customers with Facebook to learn how you can utilize the most popular social network to grow your business...

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    Social Inbound Marketing Inbound Sales Sales Enablement Sales Tools
    Marketing

    Analyzing Your HubSpot Campaigns

    Lesson

    Interested in campaign analytics? Let's dive into why campaign analytics are important, how effective reporting can positively impact you...

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    Account Contacts Reporting Inbound Marketing
    Marketing

    Tracking Your Traffic Analytics

    Lesson

    In this lesson, you'll learn why traffic analytics are important to manage and how to effectively leverage best practices and tools to ef...

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    Account Contacts Reporting Inbound Marketing
    Marketing

    Interpreting Your Web Analytics

    Lesson

    Web analytics is a type of reporting that's an integral part of your inbound marketing strategy. After this lesson, you'll know how your ...

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    Account Contacts Reporting Inbound Marketing
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