FREE INBOUND
CERTIFICATION COURSE

Lesson Description:
Inbound is a fundamental shift in the way you do business and is a philosophy based on helping people. The inbound approach to doing business is more human and customer-centered. Learn about why this shift has happened, how buying behaviors are evolving, and the fundamentals of an inbound business.

Lesson Description:

The attract stage of the inbound methodology is what can really affect your bottom-line results. Because buyers feel more empowered with the internet and technology, they're asking and searching for answers to their problems. Your website and your content are what's helping fuel the inbound methodology. If you can get a visitor to your website, you then have a potential of getting their attention and giving them information that they'd find valuable.

Lesson Description:

If you've been able to attract visitors, the next step in the inbound methodology is to convert those visitors into leads. The conversion process isn't as simple as it used to be. If you want to excel at the conversion stage, it requires a lot of experimentation and a lot of learning. Learn about conversion rate optimization and the basics that you'll need for a website that helps you convert your visitors into leads.

Lesson Description:

The way you close a customer sales process has changed dramatically and there's a good reason for that: consumer buying habits have changed. That's why the close stage of the inbound methodology is so critical. An empowered buyer has just shifted what it means to close a customer. It's less about closing and more about advising. The sales process needs to adjust in order to support the ever-changing buying process.

Lesson Description:

Customers are in control, so happy customers are the best way to grow your business. Your customers don't want to be put into your process. Customers want to be treated like a human not a number. That's why the delight stage of the inbound methodology is so important. The inbound methodology doesn't just end with closing a customer. To be an inbound business, you need to have a system in place to help delight those customers so that they become promoters.