FREE INBOUND
CERTIFICATION COURSE

Learn inbound. Get free tools. Grow your business. Grow your career.

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Course Curriculum
Instructor
Inbound Fundamentals
Headshot of Lindsay Thibeault Lindsay Thibeault

Lesson Description:

Learn the fundamentals of the inbound methodology and how it can fuel your business.

Lesson overview

  • 3 Videos
  • 45 Minutes
  • 3 Steps
Sales Beginner Marketing
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Attracting Strangers to Your Business
Headshot of Lindsay Thibeault Lindsay Thibeault

Lesson Description:
If you can get a visitor to your website, you then have a potential of getting their attention and giving them information that they’d find valuable.

Lesson overview
  • 3 Videos
  • 27 Minutes
  • 3 Steps
Sales Beginner Marketing
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Converting Your Visitors
Headshot of Lindsay Thibeault Lindsay Thibeault

Lesson Description:
Learn about conversion rate optimization and the basics that you'll need for a website that helps you convert your visitors into leads.

Lesson overview
  • 4 Videos
  • 20 Minutes
  • 4 Steps
Sales Beginner Marketing
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Closing Your Leads
Headshot of Lindsay Thibeault Lindsay Thibeault

Lesson Description:
Learn why the close stage of the inbound methodology is so critical. An empowered buyer has just shifted what it means to close a customer. It’s less about closing and more about advising.

Lesson overview
  • 3 Videos
  • 25 Minutes
  • 3 Steps
Sales Beginner Marketing
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Delighting Your Customers
Headshot of Lindsay Thibeault Lindsay Thibeault

Lesson Description:
Learn why the inbound methodology doesn’t end with closing a customer. To be an inbound business, you need to have a system in place to help delight those customers so that they become promoters.

Lesson overview
  • 3 Videos
  • 35 Minutes
  • 3 Steps
Sales Beginner Marketing
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  • The Inbound Certification course is HubSpot Academy’s flagship course. On average, an Inbound Certification is awarded every nine minutes.

    Lindsay Thibeault

    Senior Inbound Professor

    HubSpot Academy

Ready to go? Let's do this:

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  • 5

    Lessons covering the full inbound methodology, from marketing to sales to service.

  • 13

    Free marketing and sales tools to put your inbound education into practice.

  • 137k

    Inbound professionals that are transforming the way the world does business.

This course comes highly recommended...

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Inbound Certification  

4.6 Stars |  3139 Reviews
  

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The benefits of learning the inbound methodology with HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest inbound best practices and research.

Add a globally recognized certification to your resume and LinkedIn profile for free.

Develop an inbound marketing strategy that delivers quantifiable business results.

Join a community.

Join more than 137,000 certified professionals who are transforming the way the world does business.

Get help on your latest campaign by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Learn why inbound leads cost 61% less than traditional marketing campaigns, and why your sales team will love them.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

Create your free HubSpot Academy account to get started on this course:

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