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Inbound Marketing and Sales Education for Colleges and Universities

Give your students hands-on experience with the same information and technology used by marketing and sales professionals around the world. All for free.

About the Education Partner Program

HubSpot's Education Partner Program provides college and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications.

Bring the theory and practice of running and growing a business into your classroom. Get access to the free software, resources, community, and support you need to give your students a competitive advantage in the job market.

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Use the Software

Access marketing and sales software, free for academic use. Students can combine strategy with execution to create and apply digital marketing and sales strategies, just like the professionals do.


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Join the Community

Join a network of educators teaching inbound marketing and sales at colleges and universities around the world. Benefit from the community-driven guidance and learnings that can transform your classroom.

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Access Resources

Start a course from scratch or improve an existing one with free, open, educational resources like certifications, syllabi, lesson plans, and exercises. Peer-tested, industry-approved. Up-to-date, relevant, and easy to integrate.


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  • Debra-Zahay-Blatz_headshot
    The HubSpot materials reinforce my textbook and help the students apply major inbound marketing methodologies like search, social, email, and content marketing. The certification not only helps the students learn but elevates the quality of class discussion.

    Dr. Debra Zahay-Blatz

    Professor of Marketing, Marketing and Entrepreneurship Chair

    St. Edward's University

  • cody-ferguson
    This program gave me the digital skills necessary to not only land a job right out of school with an agency but also to generate real results for our clients.

    Cody Ferguson

    2016 Ohio University Graduate / Inbound Marketing Consultant

    NR Media Group

  • Jasz-Rae-Joseph_headshot
    When my employer, Kuno Creative, found out that I was certified through HubSpot and had knowledge of how to work within the software, they put my name at the top of their list. Learning inbound plays into almost everything I do in the business world.

    Jasz Rae-Joseph

  • Ned_Liddell_headshot
    What a novel approach compared to a staid old blog or webinar. The Education Partner Program feels very different, and valuable, and encouraging to an instructor in higher ed. Like having a dinner party and inviting people from all over the world whom you think would have great conversations. It's a kind of "salon" like in the 17th and 18th centuries.

    Ned Liddell

    CRM Adjunct Professor

    New York University

Join the Education Partner Program Today

The Education Partner Program and its resources are free to join and use. Why wait? Unlock the full power of HubSpot for your students.