Become a HubSpot Certified Trainer

Gain the credibility you need to start teaching inbound and HubSpot to prospects and clients.

What is the HubSpot Certified Trainer Program?

The HubSpot Certified Trainer Program enables you to teach inbound and HubSpot with support from HubSpot Academy. With HubSpot behind your name, people can rest assured that your expertise, training and delivery meet the high quality standards set by HubSpot Academy.



Create scalable training services and deliver training that people find valuable.


Expand the reach of the inbound movement and transform the way the world does business.


Give your company a new way to get found, develop a new source of revenue and generate new leads.


Gain access to training, resources, and support from HubSpot Academy and the HCT community.

Who's a good fit to join?

HubSpot Certified Trainers are individuals who are passionate about inbound, HubSpot, and education. They have a desire to share their knowledge with others to transform the way the world does business.
We will be accepting applications from individuals who meet the following criteria:
  • Are employed at a gold, platinum, diamond, or elite tiered HubSpot Solutions Partner.
  • Are Inbound Marketing Certified, Inbound Sales Certified, HubSpot Marketing Software Certified, and HubSpot Sales Software Certified.
  • Have a history of speaking or training.
  • Show an ability to explain concepts in an engaging and informative way.
  • Have a passion and enthusiasm for inbound and HubSpot.

Why should you join?

As a HubSpot Certified Trainer, you'll have access to the following benefits:

  • Comprehensive train-the-trainer online course.
  • Use of the "HubSpot Certified Trainer" digital badge to market your services.
  • Powerful, ready-to-use training and resources.
  • Membership to exclusive community of trainers. 

How do you join?

Admission into the HubSpot Certified Trainer Program begins with an application. If you're accepted in to the program, you'll then need to complete the HubSpot Trainer Certification course to earn your official HubSpot Certified Trainer title. Upon passing, you'll receive your badge and access to the training resources. 

There will be open-enrollment windows and there will be a limit on the number of HCTs accepted per class. Applications are currently open through October 31, 2023. Complete the application form here.

  • Rebecca%20Murphy
    It helped us to demonstrate our capability and expertise as an agency that was certified to deliver HubSpot training. Having this has certainly helped us win business as we can fully demonstrate our expertise and differentiate ourselves during the sales process.

    Rebecca Murphy


  • Elyse%20Meyer
    We did a 6-hour training for a client who was already using HubSpot but was not using it effectively. From there, it turned into an 80K retainer over 12 months and they are still a client with us, and we work with four of their brands now. In addition to that, we have provided training to a variety of organizations, and 100% of those trainings have turned into retainers.

    Elyse Flynn Meyer

    Prism Global Marketing

  • Trevor%20Nicholls
    Having the accreditation was a complete no's helped us in the sales process when selling HubSpot retainers. We often find some nervousness with prospective HubSpot customers in that they're investing a considerable amount of money on both the software and the marketing retainers...Letting them know that we are an accredited trainer has definitely swayed the decision in our favour...We have retainers now that were as a result of us delivering courses.

    Trevor Nicholls

    Klood Digital

Educate and Inspire

Want to join the HubSpot Certified Trainer Program?

Becoming a HubSpot Certified Trainer enables you to teach inbound and HubSpot. With HubSpot behind your name, people can rest assured that your expertise, training and delivery meet the high quality standards set by HubSpot Academy.
Applications are currently open until October 31, 2023. Complete the application form today. 

Frequently Asked Questions

  • It's best to have the any individual(s) who will be creating and delivering training apply to this program. Each individual who wants to become a HubSpot Certified Trainer must submit a separate application.

  • There's no set time commitment, but here's some things you'll need to complete in order to become and remain a HubSpot Certified Trainer:

    • Complete the HubSpot Trainer Certification exam and practicum. Similar to other HubSpot Academy certifications, this certification will consist of on-demand videos. After watching these videos, you'll complete a test and a practicum.
    • In order to remain a HubSpot Certified Trainer, you'll need to deliver at least 1 in-person or online trainings on inbound or HubSpot every 6 months.
    • You'll also want to keep in mind the time it takes to create and market your training. You can use the resources in your HubSpot Certified Trainer resource center to help create your training content.
  • Nope! It's free to be a part of the HubSpot Certified Trainer program. As a HubSpot Certified Trainer, you are responsible for promoting and delivering your own classes, there is not specific amount you have to charge for these classes. In the HubSpot Trainer Certification course, we provide guidelines for pricing, but you will need to be the ultimate decision maker on what to charge your attendees. Your company will keep all the revenue that you make from training.

  • Once you've completed the HubSpot Trainer Certification course and become an official HubSpot Certified Trainer, you will have access to the exclusive HubSpot Certified Trainer resource center. This resource center will include things like:

    • HubSpot Academy created trainings (slide decks and workshop materials that HubSpot Academy has tested out and had positive results)
    • Templates
    • Checklists
  • Nope, you don't have to use any of the pre-made training decks. We've included these in your resource center to help you get started. Feel free to use these resources as inspiration and to create your own training content based on your audience and learning objectives. In the HubSpot Trainer Certification course, we provide insight into how to create training to meet your student's learning goals.