Course Details
Length of Course: 6 hours
Inbound Phase: Attract
Software Tools Used: HubSpot Ads
Level of Engagement: Disengagement
Marketing Initiatives:
- Seventh Level Statement
- Persona Development
- Buyer's Journey Mapping
- Ad Creation
Length of Course: 6 hours
Inbound Phase: Attract
Software Tools Used: HubSpot Ads
Level of Engagement: Disengagement
Marketing Initiatives:
After completing this course, students will have a strong understanding of the Ad creation process. Starting with their own company values, they will document their ideal persona and understand the things they are thinking, feeling, and doing throughout their buyer's journey. From there, students will learn the practical skills of creating an ad using HubSpot software.
This course focuses on engaging with audience members in the disengagement phase, the first level of the Seventh Level Engagement framework. This phase is characterized by a person showing disinterest; they’re completely idle and avoid tasks, interactions or attempts at communication. Therefore, the goal is to make sure the brand is targeting the correct audience in order to send people relevant messaging based on their stage in the buyer’s journey.
In this course, students will create an advertising campaign to attract new audience members to Coachella. Students will clearly define the ideal audience for this campaign, starting first by identifying the purpose and values of Coachella and then searching for the audience that Coachella would best serve.
Before Starting the Course:
Amanda Slavin's Brand Engagement Course
Note: Enrolling in this course requires creating an account with CatalystCreativ
Recommended: The Seventh Level: Transform Your Business Through Meaningful Engagement with Your Customers and Employees
Included in Course Assignments:
Chapter 1: HubSpot Marketing Software Certification
Buyer Personas (16 mins)
Developing the Buyer’s Journey for Your Business (12 mins)
Getting Started with HubSpot Ads (17 mins)