Level Three: Use Contextual Messaging to solve for Frustrated Engagement

Teach your students to use segmentation through smart lists in the HubSpot CRM to target site visitors with specific smart CTAs that are tailored to them.

  • This course deals with the third level of the Seventh Level Engagement framework to help Coachella present specific CTAs to different groups of site visitors. 

    1. Evaluate the customer experience to see how you can better support visitors who already bought tickets. 
    2. Define the groups of people that you want to target with these lists.
    3. Create your smart lists using the list logic used in CRM systems.
    4. Create your offers and CTAs
    5. Create your assets live in HubSpot
  • Prerequisite: before starting the course - 

    Amanda Slavin's Brand Engagement course (1 1/2 hours) 


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