In the rapidly changing professional world, dedicated time for continued education is key for individuals to grow their careers and for organisations to grow their businesses. But according to HubSpot research, a majority of Singaporean workers agree that upskilling is the first item to get bumped to the bottom of the to-do list when work comes in.
At the same time, we know that access to education is not equitable around the world. That's why HubSpot Academy created World Certification Week.
World Certification Week is a global, virtual event where individuals are encouraged to dedicate their time to professional development by taking a free certification via HubSpot Academy.
For each certification completed between 9 - 13 May 2022, HubSpot will donate USD$5 to the Halogen Foundation to support them in making quality leadership and entrepreneurship education available to all young people regardless of background, race, income, or religion, particularly those from underserved communities.
HubSpot Academy has over 20 certifications to choose from. For each one you complete during World Certification Week, we'll donate USD$5 on your behalf to the Halogen Foundation.
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The newly updated Social Media Certification will help you shape the conver... Read more
Learn all things SEO, including website optimization, link building, keywor... Read more
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Discover the fundamentals of inbound, the inbound methodology and the flywh... Read more
Learn inbound marketing techniques that range from content creation to soci... Read more
The newly updated Social Media Certification will help you shape the conver... Read more
Learn all things SEO, including website optimization, link building, keywor... Read more
Discover the fundamentals of inbound, the inbound methodology and the flywh... Read more
Learn inbound marketing techniques that range from content creation to soci... Read more
Need more inspiration? Visit HubSpot Academy for a full list of certifications.
Always wanted to take a new course to improve your skills but can never seem to find the time? Hold yourself accountable by registering to join a free HubSpot Academy live classroom training over Zoom during World Certification Week!
Scroll right to view all trainings.
From contact management and segmentation to email deliverability and analysing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.
Learn how to shape the conversation around your company, build loyalty, and attract new customers. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers
Learn everything you need to create a customer-centric advertising strategy, including journey-based advertising, bidding and targeting strategies, paid search, social media advertising, programmatic, reporting, and more.
Part of this certification will be taught by a guest trainer from Google, with bonus content on how to get the most out of your Google Ads strategy.
In this certification, you'll get a comprehensive overview of Revenue Operations. If your company is focused on growth, operations will be vital to your success. Marketing, sales, and customer support all have operational needs, and revenue operations, or RevOps consolidates those needs. RevOps can provide your customers with a seamless experience from first contact to closed deal and beyond.
Whilst we'd recommend getting started with your HubSpot Academy certification early, you must pass the exams during World Certification Week on 9th - 13th May in order for us to donate USD$5 to the Halogen Foundation on your behalf.
So you don't forget, we recommend adding a reminder for World Certification Week to your calendar.
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The learning doesn't stop after World Certification Week ends! Join these masterclasses hosted by our partners to continue your learning beyond World Certification Week.
Please note these bonus masterclasses are not HubSpot Academy certifications or courses and joining them will not contribute towards HubSpot's charity donation, but they're a great way to continue your commitment to upskilling regardless!
The rise of the creator economy signals a large shift in the Marketing, PR and Comms industry. Learn how this impacts brands and how your teams can collaborate with content creators and community members to build a shared narrative.
Learn from Boston Consulting Group experts on how digital is impacting the workforce and six practical insights on how to equip your employees with the skillsets to excel in a digital world.
Do you want to get a firm grasp of what Non-Fungible Tokens (NFTs) are all about but you find it hard to navigate through a great deal of information available? Join this session to understand NFTs, how to buy, sell, and invest avoiding the most common mistakes.
Join expert trainers from Google and learn how to master your Google Ads strategy. Learn how to build an impactful campaign for your business and how Google Ads aligns with the rest of your marketing efforts.
Experiment, learn and get the most out of advertising with LinkedIn Marketing Labs. Learn the fundamentals such as launching a successful LinkedIn advertising campaign, optimizing targeting, and reporting.
High performance. We all want it, but what does it mean? In this masterclass, you will learn the 5 steps to creating a high performing culture and applying it to your workplace where employees can perform their best.
How do you know when is the right time to start your entrepreneurship journey? In this masterclass, you will hear from a Partner at Antler and learn everything that you need to know before making the leap to turn your idea into a business.
Learn to build a rock solid marketing strategy for your B2B startup, away from the shiny tactics, focused on the evergreen fundamentals.
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Founded in 2003, Halogen Foundation aims to make quality leadership and entrepreneurship education available to all young people regardless of background, race, income, or religion, particularly those from underserved communities. Believing every young person has innate potential to influence and lead, Halogen Foundation focuses on building their character, mindset and skill set to become positive change-agents to society.
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In our rapidly changing world, there's always more to learn. Learning and upskilling are essential for both personal and business growth, yet we de-prioritise learning when work and life get busy. Tomorrow's problem is fast becoming today's, so what are organisations doing about it?
The Great Upskill is a movement of organisations in the Asia-Pacific region who are dedicated to walking the walk on learning and upskilling for their team members.
Thousands of employees from HubSpot, Google, Meltwater, BCG RISE, Aircall, MessageMedia, Seismic, and EngageRocket will have a day dedicated to their own learning and upskilling during the week of 9th to 13th May.
From quick, practical courses to comprehensive certifications, learn everything you need to know about the most sought-after business skills.
Tasha Dal Bianco
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