INBOUND Conference | A New Species of Disruptor | Brian Halligan
This INBOUND writing assignment has students watch the keynote speech below from our 2019 INBOUND conference, given by our CEO and co-founder, Brian Halligan.
He speaks about the new species of disruptor - the experience disruptor - and what makes up the DNA of this new age disruptor.
Students will answer the following prompt:
"Pick an existing company that is not an experience disruptor. Explain how you would implement and apply the 5 "genetic adaptations" to their business"
Students can write a paper, create a presentation, or you can use the prompt as guiding question for discussion