INBOUND Writing Assignment

INBOUND Conference | A New Species of Disruptor | Brian Halligan

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What Will Students Learn?

This INBOUND writing assignment has students watch the keynote speech below from our 2019 INBOUND conference, given by our CEO and co-founder, Brian Halligan.

He speaks about the new species of disruptor - the experience disruptor - and what makes up the DNA of this new age disruptor. 

Students will answer the following prompt:

"Pick an existing company that is not an experience disruptor. Explain how you would implement and apply the 5 "genetic adaptations" to their business"

Students can write a paper, create a presentation, or you can use the prompt as guiding question for discussion

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