Learning Path
Automation empowers you to save time on manual tasks, so you can focus your energy on providing a delightful experience for your leads and customers. With this learning path, explore how you can take advantage of workflows to get the right information to the right people at the right time, regardless of what stage of your flywheel they’re in.
3 hours
Beginner
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Explore what marketing automation is, how to use it to be more effective and efficient in your marketing, and the do’s and don’ts of implementing marketing automation.
6 min read
This guide will provide you an introduction to sales automation and the sales automation tools available to improve your efficiency, eliminate manual tasks, streamline recurring activities, and ensure nothing falls through the cracks.
7 min read
Dive into what support automation is and how support automation tools reduce friction in the customer service experience.
5 min read
Marketing automation technology can make tasks simpler and easier and help you deliver content to your leads and customers at the right time. In this lesson, you'll learn about the importance of automation and how to get started using workflows, the automation tool in HubSpot.
7 videos (23 min)
Learn how to harness the power of workflows across the different stages of the flywheel — attract, engage, and delight — to increase force, decrease friction, and deliver a seamless customer experience.
8 min read
Automation plays a huge role in an effective inbound strategy because it allows you to get tailored content in front of your leads at the right time. It can also help with internal processes and aligning your marketing and sales teams. In this lesson, you'll learn about the importance of automation and take your basic workflows knowledge to the next level by learning how to apply the tool across all three hubs.
6 videos (15 min)
Learn how to automate email workflows to help you convert leads into customers, delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. Plus, review examples of email marketing workflows that you should try for your business.
12 min read
In this lesson, you'll learn the best practices for creating a lead nurturing workflow that nurtures more leads into customers. Then you'll learn how to build your lead nurturing workflow in HubSpot.
3 videos (14 min)
In this lesson, you’ll learn how workflows can be used to delight your customers. First, we’ll cover the importance of delighting and growing your customers. Then, we’ll go through three ways to use workflows to delight customers.
4 videos (13 min)
As your business grows, the number of people creating and editing workflows will likely increase. In this lesson, learn how to use workflow features, like folders, revisions, the go to action, and more to stay organized and streamline workflows so that you maintain workflow efficiency.
5 videos (16 min)
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Keep track of your progress as you complete each step on your path toward automation domination.
Get in-depth knowledge.
Some subjects just can't be covered in a few short lessons. Learning paths go beyond the surface to provide you a deeper, and more thorough understanding of a topic.
Get a helpful road map.
Like a career advisor, learning paths guide you through each step towards your next goal. That way, you’ll learn the right thing at the right time.
Get job ready.
With learning paths you gain practical hands-on experience as you go that will help you land your next job or promotion.
HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.
Visit the learning paths homepage for more paths to choose from. Check back regularly because we are always adding new ones.
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