Marketing Hub Software

Learning Path for HubSpot Solutions Partners

This learning path will teach you how to build effective, unique marketing strategies and campaigns for your clients with HubSpot’s Marketing Hub by applying best practices, selecting best-fit tools, and leveraging Marketing Hub’s powerful features. If you’re a solutions partner new to Marketing Hub or eager to take a deeper dive into its features and tools to delight your clients, this learning path is for you!

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Learning Path Details

Estimated time to complete

20.5 Hours

Experience Level


For solutions partners who want to:

  • Learn to build effective marketing strategies and campaigns with HubSpot Marketing Hub.
  • Attract and convert leads by creating valuable, tailored content and experiences.
  • Gain an in-depth understanding of Marketing Hub’s powerful tools and features.



What will you be able to do?

Here are just a few things you will be able to do after completing this learning path


Create and manage powerful marketing campaigns.




Manage marketing contacts.

leads (1)-1

Attract and convert leads, and report on your efforts.


Create an Account-Based Management campaign.

Learning Path Curriculum

We’ve curated a collection of educational content to teach you about all things Marketing Hub.

  • As an inbound marketer, your goal is to attract new prospects to your company, engage with them at scale, and delight them individually. But how do you do this at scale? You need to build a culture that is both data-driven and centered completely around your customers. In this certification, learn how to effectively build the foundational marketing processes you'll need to grow and scale your customer base.

    10 lessons (6 hours)


    Starting Training

  • In this course, you’ll learn how to build your first marketing campaign using HubSpot Marketing Hub Starter, including attracting leads, capturing leads, building a landing page, and leveraging email marketing.

    5 Lessons (2:00 hours)

    Start Training

  • To do inbound marketing well, you need to start your journey with the marketing software the right way. It's a big platform with a lot of tools, and to get the most value out of them, you need a foundation of knowledge and an understanding of how they all work together. These lessons will equip you with the fundamental understanding you need to do marketing well using HubSpot.

    Note: You must have a Pro or Enterprise subscription to complete this certification.

    13 lessons (6 hours)

    Start Training

  • You shouldn't have to sacrifice productivity to get power — the best tools combine both power and ease-of-use. When you focus on delighting your customers and creating great experiences instead of managing your software, you'll grow better. In this course, you’ll learn how to create simple but powerful marketing experiences using HubSpot Marketing Hub Enterprise.

    6 lessons (3:00 hours)

    Start Training

  • Maintaining a contact database is hard. Parsing the bounces, unsubscribes, and cold prospects from genuinely qualified leads can be a lot of busywork. You could be wasting resources targeting ads and emails to low-value leads. With HubSpot marketing contacts, you focus your budget only on the contacts that you want to market to and enjoy free storage for all the rest. In this lesson, you'll learn how to manage this feature so you only pay for the leads that matter the most.

    1 lessons  (26 minutes)

    Start Training

  • This course is designed to help you set up your HubSpot account and perform the necessary administrative tasks so that your team can use HubSpot most effectively. ​

    9 lessons (3:00 hours)

    Start Training

  • Please take 3 minutes to provide your valuable feedback on the Marketing Hub Software Learning Path for Solutions Partners.

    Take 3 min. Survey

Download Your Learning Path Checklist

Keep track of your progress as you complete each step on your path to a successful account management career.

Download Checklist

Frequently Asked Questions

You have questions, we have answers.

Get in-depth knowledge.

Some subjects just can't be covered in a few short lessons. Learning paths go beyond the surface to provide you a deeper, and more thorough understanding of a topic.

Get a helpful road map.

Like a career advisor, learning paths guide you through each step towards your next goal. That way, you’ll learn the right thing at the right time.

Get job ready.

With learning paths you gain practical hands-on experience as you go that will help you land your next job or promotion.

HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.

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