Selling for Founders

Whether you are a serial entrepreneur or a first-time founder, strong selling skills will help you acquire more customers and boost your startup's revenue. This Selling for Founders Learning Path will teach you high-efficiency prospecting, how to approach sales with confidence, and time-saving strategies to close more deals.
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Learning Path Details

Estimated time to complete

5.5 hours

Experience

All levels of experience

This path is for:

  • Founders looking to acquire more customers and grow startup sales from $0 to $1,000K+
  • Sales professionals joining a startup team
  • Serial entrepreneurs looking to optimize their strategies and tactics

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What will you be able to do?

Here are just a few things you will be able to do after completing this learning path
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High-efficiency Prospecting

Learn how to identify likely customers and systematically communicate with them in the hopes of converting them from potential customers.

Calling Activity

Selling with Confidence

Learn how to sell with confidence and manage objections from prospects with ease.

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Increase Deal Close Rate

Learn how to use closing questions throughout the sales pipeline and confidently ask for the sale.

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Time-Saving Hacks

Learn how to better manage your pipeline with a powerful customer relationship manager (CRM) and sales templates.

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Download Your Learning Path Checklist

Keep track of your progress as you complete each step on your path to increasing sales for your startup.

Download Checklist

Learning Path Curriculum

Our expertly picked education to turn you into a deal-closing sales expert.

Whether you are a serial entrepreneur or a first-time founder, it’s normal to experience game-day jitters when you begin selling your startup’s offering. In this article, you’ll learn how to combat these selling nerves in 5 easy steps!

3 min. read

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Before you can close a deal, you need a prospect. This curated list of blog posts will deliver an in-depth understanding of sales prospecting fundamentals and best practices to help you find and reach out to the most qualified potential customers.

26 Posts ranging from beginner to advanced (2 hours and 44 minutes)

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In this ultimate guide, we unpack everything you need to know about sales pipeline management, sales pipeline analytics, and how to drive sales pipeline revenue.

15 minutes read

Start training

When you're prospecting, there’s a whole bunch of behind-the-scenes work you have to do to figure out who you should be reaching out to. In this lesson, you'll learn how to filter, organize, and view the contacts in your account. You'll also learn about the HubSpot tools that will help you add new leads to your account.

6 videos (24 minutes)

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Sales objections are normal and nothing to be afraid of. In this blog post, you’ll learn about 40+ common sales objections from prospects and how to handle them without breaking a sweat.

Apply your learnings with this free objection handling kit.

31 minute read

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In this quick video, HubSpot’s founder, Dharmesh Shah discusses an alternative activity founders can use to result in a sale: helping.

1 video (1:56 min.)

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You know when it's time to ask for the sale, but sometimes it can be tricky when your client doesn't share the same urgency as you. How do you navigate the negotiation while balancing your client's confidence as well as your looming quota target? In this lesson, we'll show you how to ask for the sale in a way that makes the buyer feel comfortable -- without completely taking off the pressure.

4 videos (26 minutes)

Start training

Heading into a closing conversation with a prospect can be nerve-wracking, but using the right words and techniques will go a long way in helping you close more deals. Together with the folks at PandaDoc, we crafted a lesson that teaches sales professionals specific strategies to use in the sales process's closing phase.

6 videos (40 minutes)

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In this video, HubSpot will cover the Basics of closing a deal, and how to close a deal detailing a few proven closing techniques to help you up to your game.

1 video (4:50 minutes)

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Learn how HubSpot CRM and Sales Hub can help you close more sales.

4 videos (18 minutes)

Start training

Did you know HubSpot has a startup program that could help you save 30-90% on all the tools you need to increase leads, accelerate sales, and streamline your customer service? Browse startup success stories here.

HubSpot for Startups partners with thousands of global VCs, accelerators, incubators, and entrepreneurial organizations to help you go from early-stage to the next hottest IPO. 

See if you qualify today.

Be ready to hit the ground running with free guides and templates including email templates, sales call checklists, prospecting guides, sales forecasting templates, and more.

Download Sales Guides and Templates Kit for Startups and Entrepreneurs

Use this Excel template to start closing more deals. Easily calculate drop-off rates and learn how to increase conversion and close rates.

Download the Sales Conversion and Close Rate Calculator

The HubSpot community is the hub for all conversations around HubSpot. In this startup industry-focused space, we're here to help all HubSpot users ask questions, find answers, and share information with our global network of users.

Join the HubSpot Community Startups Space

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Start Growing With HubSpot for Startups Today

Our startup program offers education, software at a startup-friendly price, and over 500+ integrations so startups have the tools and support needed to find success. Getting your first customer or your 100,000th customer, and keeping them happy, has never been easier for startups than through HubSpot for Startups.

Frequently Asked Questions

You have questions, we have answers.

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With learning paths you gain practical hands-on experience as you go that will help you land your next job or promotion.

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