HubSpot Academy Learning Paths and Playlists

Learning paths combine HubSpot Academy content that's been hand-picked by our experts to prepare you for your next role, career, or business move. 
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What are learning paths and playlists?

Through thoughtful design, organization, and structure learning paths are built to guide the learner through the ideal experiences to achieve the desired results. Academy playlists organize content together by topic or goal, and the content can be taken in any order.

Generate Leads

Unlock a steady stream of high-quality leads by following curated Academy learning paths that teach you how to attract, convert, and nurture the right prospects across every channel.

  • Your Guide to Loop Marketing Playlist

    Whether you’re just getting started or refining your approach, this playlist covers everything you need to understand, implement, and optimize this new framework for marketing in the AI era.
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  • AEO Implementation and Measurement Playlist

    Learn how AEO fits into HubSpot's Loop Marketing framework, specifically as a core tactic in the Amplify stage where you diversify channels and work with trusted voices.
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Automate and Analyze Your Marketing

Turn your marketing into a scalable, data-driven engine with learning paths that show you how to automate campaigns, personalize at scale, and measure what’s working in real time.

  • SEO in the Age of AI

    Learn the critical differences between traditional SEO and emerging strategies, plus three actionable steps to adapt your marketing approach.
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Grow Revenue and Close Deals

Equip your sales team to win more business faster with learning paths that cover deal management, sales enablement, and the strategies top reps use to consistently hit quota.

  • Grow Revenue

    Learn how to grow your revenue without growing your workload.
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  • Trumpet App for HubSpot

    Learn how trumpet app for HubSpot centralizes your entire buyer journey in a collaborative, personalized digital sales room.
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  • QuotaPath App for HubSpot

    Learn how the QuotaPath app provides real-time visibility, accurate forecasting, and powerful control over your commission data.
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Scale Support

Build a support operation that delights customers at scale with learning paths focused on help desk efficiency, self-service experiences, and proactive customer success.

  • Scale Support Playlist

    Learn to build a support operation that grows with your business.
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Agentic Customer Platform

Learn how to harness AI-powered workflows and connected customer data with learning paths that guide you through designing, orchestrating, and optimizing an agentic customer platform.

  • Your AI Maturity Action Plan

    Learn the three stages of the AI Maturity Model, from AI companion to AI teammates to fully autonomous agents that give you a competitive edge.
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  • Building Data Stories in HubSpot

    Learn to use HubSpot's dashboards, reporting features, and data visualization best practices to craft compelling visuals and narratives.
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