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SEO in the Age of AI Learning Path

Learn how to navigate the shift from SEO to Answer Engine Optimization as AI reshapes how customers discover and evaluate businesses online.
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Learning Path Details

AI has fundamentally changed how people search, research, and make purchasing decisions. AI platforms are replacing traditional search results with direct answers — and if your business isn't being cited, you're invisible. This learning path equips you with the knowledge and strategies to compete effectively in the AI-powered search ecosystem. You'll explore Answer Engine Optimization (AEO) — the practice of optimizing your content to be cited by AI platforms — and learn how AEO fits into HubSpot's Loop Marketing framework as a critical component of the amplify stage.

This series is designed for small and medium business marketers who need to adapt their content strategy to get cited by AI-powered search platforms like Google AI Overviews, ChatGPT, and Perplexity.

Across six focused playlists, you'll discover how search behavior has evolved, learn platform-specific optimization tactics for Google, ChatGPT, Perplexity, and Gemini, gain an understanding of AI tools to create more effective content, optimize video for maximum AI visibility, and build a practical implementation roadmap. Each playlist delivers actionable strategies you can apply immediately, supported by real-world examples and expert insights. Whether you're new to AEO or ready to refine your approach, this learning path offers the foundation you need to ensure your business gets discovered, cited, and recommended in the age of AI.

  • The New Search Reality Playlist

    Explore the industry shift from prioritizing ranking in search results to now being cited in AI answers.
    Start Playlist

  • Winning on Google's AI Powered SERP Playlist

    Optimize your content to get cited in Google's AI Overviews and AI Mode answers.
    Start Playlist

  • Winning on Answer Engines Playlist

    Learn platform-specific strategies to get cited by a variety of AI answer engines.
    Start Playlist

  • The AI-Powered Content Toolkit for SMBs Playlist

    Learn to use AI content tools strategically while maintaining the authenticity that earns AI citations.
    Start Playlist

  • Optimizing Video for AI Discovery Playlist

    Discover how to optimize video content to maximize visibility and citations across AI platforms.
    Start Playlist

  • AEO Implementation and Measurement Playlist

    Learn how to build a practical plan to implement AEO strategies and track what actually drives results.
    Start Playlist

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With learning paths you gain practical hands-on experience as you go that will help you land your next job or promotion.

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