Social Media Audit

CatalystU x HubSpot Education Partner Program

Immerse your students in an in-depth social media audit to strengthen their understanding of brand engagement and awareness

  • This social audit is broken down into categories based on HubSpot's Flywheel. Students will learn how to conduct an effective and thorough social media audit. The project will have them examine and analyze social media accounts to better understand the various levels of engagement on social media and the process through which brand engagement and awareness can be improved

    The project also includes an extra credit section leading students through conducting a competitor analysis

    • HubSpot Flywheel: Attract, Engage, Delight
    • Brand Engagement
    • Social Media Strategy
    • Seventh Level Statement
    • Brand Guidelines/Messaging
    • Calls to Action on Social Media
    • Competitor Analysis

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