Content Marketing Certification Frequently Asked Questions (FAQs)

    General Content Marketing Certification Questions

  • The Content Marketing Certification is a free online training course that's open to anyone. It's composed of nine lessons that cover the most fundamental parts of content marketing. The ultimate goal of the content marketing certification is to have participants come away with four things:

    • How to craft a message and write an effective narrative for their business
    • How to create a strategic foundation for their business to help ensure long-term sustainability and success
    • How to create an end-to-end content campaign (create, promote, analyze) that can be washed, rinsed, and repeated
    • Increase the footprint of their content efforts 
  • Whether you're looking to refine your content marketing approach or looking to develop it from the ground up, the course is designed to provide an introduction to content marketing and cater to people who want to continue learning content strategy. 
  • This certification includes nine on-demand training classes that have a combined length about two and a half hours. The test is 60 multiple-choice questions. In total, the content and exam should take you between three and four hours to go through.
  • Feel free to contact our @HubSpotAcademy handle on Twitter.
    • First off, we reserve the right to modify these terms at any time without giving you prior notice. Your use of the HubSpot Academy or its certifications after any such modification constitutes your agreement to follow and be bound by these terms as modified. If you don’t agree with these terms, you shouldn’t use the HubSpot Academy or its certifications.                   
    • If we provide you with a certification badge, certificate or other associated content, you may not alter the intended meaning or appearance of such certification badges, certificates, or associated content in any way.
    • Except as we describe below, all certification badges must include an individual's name.  Companies or agencies are not permitted to put their company or agency name on a certification badge. This does not apply to our Partner Certification badge, which may include the Partner’s company or agency name.            
    • Unless we otherwise agree in writing, no HubSpot Academy content (certifications included) can be sold or used for profit by you or your company or agency.
    • If you wish to write about the certification, or content, or share images and graphics being used - our request is that you do not release any specific test questions or answers, and link back to the certification program. More information on our content usage and guidelines can be found here:
    • We will not release information about whether or not you have taken a test, how you performed, whether or not you submitted a practicum, or other items related to your certification performance without your permission.  This also means that if you are looking to understand how someone else performed on a certification, you’ll have to ask him or her directly, or get his or her permission to have this information sent to you.
    • All certification participants must abide by all the other rules and criteria listed here on this page or otherwise applicable.                   
    • We may change the name or appearance of any certification badge as necessary and you must use the most up-to-date version.
    • Unless otherwise specified, all certification badges expire one year from the end of the month following when they were granted. Certification participants will need to renew their certification status on or prior to this expiration in order to retain access to the certification badge. For more information about HubSpot's Certification Expiration Policy, check out  this page
    • We might change access to certifications, requirements for pre-requisites for certifications, discontinue certifications, or elect to charge a fee for certifications at any time.

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