HubSpot Marketing Software Certification Frequently Asked Questions (FAQs)

    General HubSpot Marketing Software Certification Questions

  • This certification demonstrates your proficiency in the theory and practice of inbound. It tests your knowledge of inbound best practices and your ability to apply those practices using HubSpot to achieve measurable results.The HubSpot Marketing Software Certification is free online marketing course that is open to all HubSpot customers.

    The HubSpot Marketing Software Certification curriculum covers the core concepts of inbound and how to apply them using the HubSpot software. The certification is a two-part process involving both an exam and a practicum.

    Want to become an expert in HubSpot's software and to showcase tangible inbound results? This is a great place to start.

  • Marketers, business owners, students, CEOs, start-ups - anybody who has HubSpot Marketing and wants to learn how to effectively use it.
  • This certification includes an exam and practicum covering fourteen introductory training classes tied to each of HubSpot's primary moving parts. There are 5 hours of video content in this course.

    After passing your certification test, there is a practicum component. 

  • Feel free to contact our @HubSpotAcademy handle on Twitter.

    Test Questions

  • Of course! If you don't pass, you must wait 24 hours before taking the test again. (Pro tip: Use those 24 hours to study up.) Use our study guides as resources to help you prepare to rock it on the test.

    You can take the test up to five times before getting locked out for 30 days.

  • Our goal is to give everyone an equal opportunity when taking the exam, thus we do not share the questions and answers from the exam, even if completed. 
  • Nope. Once you start the test, the timer starts and cannot be paused - even if you close out of the page or your browser. You need to complete the test in one sitting.
  • All our certification test are timed, and the timer starts as soon as you view the first page of questions. Chances are, you started the test at a previous time but closed out of it before finishing. While the test timer keeps running regardless of if you still have the test window open, the system can't send notifications of expired time while you're not currently logged in. Thus, you'll receive notification of not passing the exam upon returning to the page. 

    Please accept our apologies for the inconvenience! The test will unlock itself 24 hours after you received the notification that your time expired.

  • We don't currently offer retakes for folks who have already passed the test. Raw test scores aren't displayed anywhere, though, so if you pass, you pass!

  • When we calculate your score, we look at incorrect answers / number of questions, instead of averaging the percentage scores for each section. The problem with the second method is that not all sections have the same number of questions, and so the percentages aren't all weighted the same.
  • If you've ever unsubscribed from any HubSpot email, you may not receive the certification-related email. If you'd like to re-subscribe to only certifications-related email, you can do so by following the directions in the following article:

    Content Questions

  • Nope. As long as you have your login information you are able to login to view the content and access the exam.
  • Congrats on passing the exam! You have 12 months to submit your practicum in order to be officially certified. Please keep in mind that our practicums can take up to five full business days to be graded, and so we recommend getting them in to account for any time difference between submission and grading.
  • Since the practicum is tied to your portal as a whole, you may still be able to submit your practicum even if all of the work wasn't completed by you.

    The reason is, we understand that there are large teams with different people being responsible for different activities, and our main goal is to ensure each company takes a holistic approach to being successful with inbound. 

  • If you've ever unsubscribed from any HubSpot emails, you may not receive the email notifying you that your practicum has been approved. 

    If it's been more than 5 business days since your practicum was submitted and you're still waiting for results, the easiest way to check your status is to log into your portal, head over to "Certifications," and see if there is a gray "eye" that you can click on to see you badge, score, and certificate.

  • Yes. Industry trends, averages, and benchmarks are constantly changing, and we update our practicum every year to accommodate these changes.

    Badges & Certificates

  • Absolutely! The only caveat is that the address you’re moving certifications TO must currently be associated with a HubSpot Portal of some kind. Either add the address you’d like to move your certifications TO as a user in an existing portal or create a free account here.        

    Once you’ve made sure the address you’re moving your certifications to is associated with a HubSpot portal of some kind, submit this form to get your certification swapped.

    Oh and a friendly reminder that according to the Terms and Conditions, the Inbound Certification badge must include an individual's name.  Companies or agencies are not permitted to put their company or agency name on a certification badge. 

  • Yep! In your HubSpot account, when you change your name in Settings (when logged into your account, select your name in the top-right, then "Settings"), that will also update the name on your certification badge and certificate.
  • The badge is a PNG image that you can place on your own website. Show off those outstanding inbound skills! The certificate is a printable PDF. Put it on your fridge. Frame it. Laminate it and eat your breakfast on it in the morning. It's up to you!
  • Your badge represents all the hard work you put in towards earning a certification - and not to mention your inbound expertise. Show it off! Here are a few of the ways you can demonstrate your expertise:

    • Add it to your website. You can use the badge embed code to add your badge to the HTML of your site or upload the image. 
    • Display your badge to inbound marketers across the world in the community. This actually happens automatically when you create an account with the same email you used to become certified.
    • Add your badge to your email signature! 
    • Add your badge to your LinkedIn profile, or upload your certification by using the "Add to profile" feature. The "Add to profile" link will easily add your certification to your profile. Below, find an image pointing to where you should select to add your Certification to your profile.
  • After you pass your certification test, you'll be given your embed code.        

    You can copy that code and paste it onto your website, anywhere you would like the badge to show up.

  • If you're familiar with HTML, you can edit the embed code. Look for the img tag and add in your height and width parameters.
  • We only offer company certifications to HubSpot Partners (Value Added Resellers). If your company is a HubSpot Partner, you can take our Partner Certification.
  • Unfortunately, no. Practicum requirements must be met in just one portal. If you manage multiple portals, you will need to submit for review assets from only one.
  • While the practicum is tied to your portal as a whole, your test - and your certification badge as a whole - is tied to your email address. So even if your portal has already been approved, you still need to submit your portal and your specific email address for review using the practicum submission form.

    Just be sure you submit your practicum using the same email address with which you passed the test and you'll be good to go!


  • Great idea! There are a couple of ways to sync up with other certified inbound marketers.

    • If you're a Twitter user, you can follow the #INBOUND hashtag.
    • Check out! It's a free online community for discovering great inbound content and connecting with other amazing inbound marketers.
  • Head over to, you'll be able to network and connect with other members of the inbound community across the world. If they've passed one of our certifications, you'll see it listed right on their member profile. You'll also get a window into what they've been saying and sharing - a great indicator of their inbound expertise!

  • It's getting a face-lift! User profiles for all graduates of Inbound Certification will be available in the coming months. If you get certified before user profiles are available, don't worry. We'll make sure you get one too.

    You can also register for the community and obtain a profile through there. Not only will you have a user profile that will showcase your badge, you'll also be able to participate in the various conversations, groups and knowledge sharing that goes on there. 

  • You sure can! Please credit HubSpot where appropriate. You can download slides from each class on the class pages, right underneath the video. Look for a grey button that says "Download Slides."

    And if you're thinking about blogging about it, we strongly encourage it! If you do, please remember to include a link back to the certification program itself, and again, credit HubSpot's content where appropriate. 


  • The world of inbound is evolving at a very rapid pace. As the tools marketers have available in their toolboxes change, so does how we go about doing inbound. We'll be updating our classes and exam to keep up with these changes, so you'll need to get re-certified to demonstrate that you know just what inbound is all about on a yearly basis.

    And this isn't too uncommon. This model is similar to Google or other marketing certification programs. Our certification programs consider how quickly the Internet and its marketing tools change - we want to make sure we are giving marketers the most up-to-date credentials as possible. That standard will help us to keep the certification truly valuable to its award recipients.

  • While you have access to the updated certification classes and study guide right now, you cannot yet access the new test. This is because once you've passed, you're not permitted back into the test until one year from your test pass date. Feel free to review the new certification content right now, but keep in mind that you’ll only be able to access the test in 30 days.
  • Your new certification badge will extend 13 months from the re-certification date, not your original certification date. Keep in mind, though, that you won’t be able to access the new certification test until 60 days from your expiration date.

    Feedback & Support

  • We'd love to hear about it. Please contact our certifications team by filling out the following form.

  • HubSpot Academy offers a host of free certification courses for marketers, entrepreneurs, sales professionals, web designers, and HubSpot agencies. View all certifications >>

    Here are some of the more relevant certifications to the Inbound Certification:

    • Inbound Sales Certification: This is similar to the inbound course, but focused on helping sales to sell the inbound way. 
    • Email Marketing Certification: Email marketing is one of the most commonly utilized channels for digital marketers today. Learn how to make the most of your contact database by sending marketing emails that people love.
    • Content Marketing Certification: This course will teach you how storytelling, content creation, repurposing, and promotion come together to build an inbound content marketing machine that grows your business, and your career.
    • View all certifications >>
  • Unfortunately there's no way for us to reset your password. However, you can create a new user or account with the correct email address and if necessary, we can transfer any existing certification to that new account.        

    You can also submit a web ticket with our friendly Support team, and they will get back to you with help within one business day.                  


  • First, if you haven't already, we recommend adding your HubSpot Marketing Software Certification to your LinkedIn profile, as that can increase your profile views by six times. 

    Then, head over to the community to look through the opportunities available posted on the job board.

  • Head over to and sort by profiles of people who have the HubSpot Marketing Software Certification.
  • Nope. Though we do hope our participants learn a lot from our certifications and other stuff we offer through HubSpot Academy.    

See all HubSpot Academy course offerings