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Learning Resources

Access free HubSpot tools and training to grow your business and your career.

    Marketing

    Inbound Certification

    Certification

    Comprehensive, fundamentals training covering the full inbound methodology.

    Get Certified »
    Inbound Marketing
    Marketing

    Content Marketing Certification

    Certification

    Learn how to build scalable, repeatable processes for creating and promoting content.

    Get Certified »
    Content Marketing
    Sales

    HubSpot Sales Software Certification

    Certification

    HubSpot CRM and HubSpot Sales software training and certification for HubSpot users.

    Get Certified »
    CRM
    Marketing

    Email Marketing Certification

    Certification

    Advanced lessons on managing a sustainable email marketing strategy.

    Get Certified »
    Contacts Email
    Sales

    Inbound Sales Certification

    Certification

    Sales training for identifying and closing active and passive prospects.

    Get Certified »
    Inbound Sales
    Design

    Growth-Driven Design Certification

    Certification

    Agile web design and project management for marketers and web designers.

    Get Certified »
    Growth-Driven Design
    Sales

    Sales-Enablement Certification

    Certification

    Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.

    Get Certified »
    Sales Enablement
    Design

    HubSpot Design Certification

    Certification

    Technical software training for web designers that are proficient with HTML, CSS, and familiar with an object-oriented language such as ...

    Get Certified »
    CMS
    Design

    Growth-Driven Design Agency Certification

    Certification

    Growth-Driven Design training for web and marketing agencies.

    Get Certified »
    Growth-Driven Design
    Marketing

    HubSpot Marketing Software Certification

    Certification

    Marketing software training and certification for HubSpot Marketing Platform users.

    Get Certified »
    CMS Contacts Forms
    Marketing

    HubSpot Contextual Marketing Certification

    Certification

    Contextual marketing training and certification using HubSpot COS and Smart Content features.

    Get Certified »
    CMS Contacts
    Partner

    HubSpot Agency Partner Certification

    Certification

    How to market, sell, deliver, and grow your agency with inbound and HubSpot.

    Get Certified »
    Account
    Marketing

    Getting Started with Marketing

    User Guide

    Everything you need to need to know -- and do -- to get started with your HubSpot account. Set yourself up for lasting success by working ...

    Read Guide »
    Account CMS
    CRM

    Getting Started with Sales Tools

    User Guide

    Everything you need to need to know -- and do -- to get started with your HubSpot Sales Pro account. This guide covers some CRM ...

    Read Guide »
    CRM
    CRM

    Getting Started with the HubSpot CRM Free

    User Guide

    Everything you need to need to know -- and do -- to get started with the HubSpot CRM and Sales tools. This guide shows you how you can ...

    Read Guide »
    CRM
    Sales

    Meetings

    User Guide

    Scheduling demos, calls, and appointments shouldn't be so hard. Meetings, a feature of HubSpot Sales Professional, helps make connecting ...

    Read Guide »
    Sales Tools
    Marketing

    Blog

    User Guide

    The HubSpot Blog tool combines a simple, streamlined tool for business blog publishing. With integrated analysis and reporting, ...

    Read Guide »
    Blogging
    Marketing

    Call to Action

    User Guide

    The HubSpot CTA tool guides you through the process of creating calls-to-action that convert visitors into leads and leads into customers. ...

    Read Guide »
    Call-to-Action
    Design

    Design Manager

    User Guide

    HubSpot's Design Manager combines all the tools that designers need to build state-of-the-art websites, while still giving marketers the ...

    Read Guide »
    CMS
    Marketing

    Email

    User Guide

    For many marketers, email exists in a silo, disconnected from other lead generation tools and other marketing analytics. In HubSpot, all of ...

    Read Guide »
    Email
    Marketing

    Landing Page

    User Guide

    Learn how to use HubSpot's Landing Page tool to convert your website visitors into leads.

    Read Guide »
    Landing Pages
    Design

    Website

    User Guide

    The HubSpot Website Page tool is a fully integrated system for managing and optimizing your website. It's built to be simple enough for ...

    Read Guide »
    CMS
    Marketing

    Smart Content

    User Guide

    HubSpot's new Content Optimization System helps you deliver Smart Content," or content that is intelligently personalized to your ...

    Read Guide »
    Contacts
    Marketing

    Campaigns

    User Guide

    The Campaigns tool helps marketers organize and better execute every campaign that they run. This user guide will not only introduce you to ...

    Read Guide »
    Inbound Marketing
    Marketing

    Social Media

    User Guide

    The HubSpot Social Media tools give you total control over your social channels. Take advantage of the deep integration with the HubSpot ...

    Read Guide »
    Social
    Marketing

    Contacts

    User Guide

    The HubSpot Contacts tool is central to every other piece of your HubSpot account. You'll use it to keep track of all the different people ...

    Read Guide »
    Contacts
    Marketing

    Forms

    User Guide

    Forms are one of the most essential lead generation tools a marketer can use on their website. In this guide, you will learn about how to ...

    Read Guide »
    Forms
    Marketing

    Lists

    User Guide

    Whether you're a business that has a relationship with other businesses or you work directly with consumers, you are still focusing on ...

    Read Guide »
    Contacts
    Marketing

    Workflows

    User Guide

    Successful marketing automation relies on triggering relevant and timely actions, based on a user's context. HubSpot's Workflows combine ...

    Read Guide »
    Social
    Marketing

    Page Performance

    User Guide

    Learn how to use HubSpot's Page Performance tool to assess key metrics on how your site pages are performing in terms of views, keywords, ...

    Read Guide »
    SEO
    Marketing

    Reports

    User Guide

    Improving and optimizing your marketing starts with understanding your marketing data. With HubSpot's inbound marketing software platform, ...

    Read Guide »
    Reporting
    Marketing

    Sources and Dashboard

    User Guide

    The decisions that your team makes, while developing marketing campaigns, should always be based on your company's historical marketing ...

    Read Guide »
    Account
    Marketing

    Events

    User Guide

    Events allow you to track when a visitor performs a specific action on your website. From clicking on a Demo CTA to viewing your Pricing ...

    Read Guide »
    Reporting
    Marketing

    Keywords

    User Guide

    The Keyword tool allows you to discover keywords that will help optimize your content for search engines. With metrics like keyword rank, ...

    Read Guide »
    Reporting
    Sales

    Calling

    User Guide

    When you place calls from HubSpot CRM, dialing up a prospect is as easy as clicking a single button from their contact record. Type up ...

    Read Guide »
    Sales Tools
    Marketing

    eCommerce

    User Guide

    This user guide contains a collection of articles that help you learn how to set up and use a shopping cart integration with HubSpot.

    Read Guide »
    Inbound Marketing
    Marketing

    GoToWebinar Integration

    User Guide

    The GoToWebinar Integration takes advantage of HubSpot's powerful marketing tools to help reduce the time it takes for you to create, to ...

    Read Guide »
    Inbound Marketing
    Sales

    Salesforce Integration

    User Guide

    The integration between HubSpot and Salesforce is a bridge between your marketing database and your sales database, allowing activity and ...

    Read Guide »
    Salesforce
    Sales

    HubSpot Sales Outlook desktop add-in and Office 365 add-in

    User Guide

    This guide covers all aspects of the HubSpot Sales Outlook desktop add-in and Office 365 add-in, including logging and tracking emails and ...

    Read Guide »
    Sales Tools
    Sales

    HubSpot Sales Chrome Extension

    User Guide

    This guide covers all aspects of the HubSpot Sales Chrome extension, including logging and tracking emails and using the sales tools from ...

    Read Guide »
    Sales Tools
    Marketing

    Account Questions

    Quick Answer

    See all quick answers related to your HubSpot Account.

    Get Answers »
    Account
    Marketing

    Mobile Questions

    Quick Answer

    See all quick answers related to the HubSpot mobile app.

    Get Answers »
    CMS
    Sales

    Calling Questions

    Quick Answer

    See all quick answers related to the Calling feature on HubSpot tools.

    Get Answers »
    Sales Tools
    Marketing

    Blog Questions

    Quick Answer

    See all quick answers related to the Blogging tool.

    Get Answers »
    Blogging
    Sales

    Companies Questions

    Quick Answer

    See all quick answers about companies.

    Get Answers »
    Contacts
    Sales

    Contacts Questions

    Quick Answer

    See all quick answers related to contacts in your HubSpot portal.

    Get Answers »
    Contacts
    Sales

    Deals Questions

    Quick Answer

    See all quick answers about Deal stages.

    Get Answers »
    Sales Tools
    Design

    Design Manager Questions

    Quick Answer

    See all quick answers about the HubSpot design manager.

    Get Answers »
    CMS
    Marketing

    Documents Questions

    Quick Answer

    See all quick answers related to documents.

    Get Answers »
    Contacts
    Marketing

    Email Questions

    Quick Answer

    See all quick answers related to the Email tool.

    Get Answers »
    Email
    Marketing

    Email Notifications Questions

    Quick Answer

    See all quick answers related to Email Notifications.

    Get Answers »
    Email
    Marketing

    Email Tracking Questions

    Quick Answer

    See all quick answers related to Email Tracking.

    Get Answers »
    Email
    Marketing

    Forms Questions

    Quick Answer

    See all quick answers related to Forms.

    Get Answers »
    Forms
    Development

    Integrations Questions

    Quick Answer

    See all quick answers for HubSpot Integrations.

    Get Answers »
    Integrations
    Marketing

    Reports Questions

    Quick Answer

    See all quick answers related to running reports.

    Get Answers »
    Reporting
    Sales

    Meetings Questions

    Quick Answer

    See all quick answers related to the Meetings tool.

    Get Answers »
    Sales Tools
    Sales

    Prospects Questions

    Quick Answer

    See all quick answers related to the Prospects tool.

    Get Answers »
    Sales Tools
    Marketing

    Landing Pages Questions

    Quick Answer

    See all quick answers related to Landing Pages.

    Get Answers »
    Landing Pages
    Sales

    Salesforce Questions

    Quick Answer

    See all quick answers related to the Salesforce integrations.

    Get Answers »
    Salesforce
    Sales

    Sales Template Questions

    Quick Answer

    See all quick answers related to Sales Templates.

    Get Answers »
    Email
    Sales

    Sequences Questions

    Quick Answer

    See all quick answers for Sequences.

    Get Answers »
    Sales Tools
    Marketing

    Social Questions

    Quick Answer

    See all quick answers related to the Social Tool.

    Get Answers »
    Social
    Marketing

    Site Pages Questions

    Quick Answer

    See all quick answers related to the COS Site Pages.

    Get Answers »
    CMS
    Sales

    Tasks Questions

    Quick Answer

    See all quick answers related to Tasks.

    Get Answers »
    Sales Tools
    Marketing

    Workflows Questions

    Quick Answer

    See all quick answers related to Workflows.

    Get Answers »
    Contacts
    Marketing

    Calls To Action Questions

    Quick Answer

    See all quick answers related to the CTA tool.

    Get Answers »
    Call-to-Action
    Marketing

    Live-Training Broadcasts

    Broadcast

    See all of our live-training broadcast videos.

    Watch Broadcast »
    Inbound Marketing
    Sales

    Accelerating Your Outreach with Sequences

    Lesson

    Learn how to design an outreach strategy and automate it using HubSpot Sales.

    Learn more »
    Inbound Sales
    Marketing

    Creating a Blog Post

    Lesson

    Learn the key elements of a successful blog post and get to know how to use blogging to attract a clearly defined audience.

    Learn more »
    Blogging
    Marketing

    Create a GDPR Strategy

    Lesson

    In this lesson you will learn what the GDPR is, the changes that will help protect personal data and the impact GDPR has on the world of ...

    Learn more »
    Contacts Email
    Sales

    Capturing Inbound Leads

    Lesson

    Learn about the HubSpot tools that will help you find and capture inbound leads you can work with.

    Learn more »
    Inbound Sales
    Sales

    CRM and Sales Walk-through

    Lesson

    This lesson shows you an overview of HubSpot CRM. See these features in action: Contacts, Tasks, Deals, Templates, Meetings, Sequences, and ...

    Learn more »
    Inbound Sales CRM
    Marketing

    Designing a Journey-Driven User Experience

    Lesson

    Learn the basic fundamentals of user-focused design, including some key thoughts on why designing for user needs is so vital to successful ...

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    Growth-Driven Design
    Sales

    Providing Leads to Your Sales Team

    Lesson

    In this lesson, you'll learn how to use free HubSpot tools to bring high-quality leads to your sales team.

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    Forms Sales Enablement Sales Tools
    Sales

    Creating Sales Email Templates

    Lesson

    Learn how to use sales email templates to find the balance between efficiency and personalization. Turn your best and most repetitive sales ...

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    Email Sales Enablement Sales Tools
    Sales

    How to Save Time in Sales by Automating Your Prospect Research

    Lesson

    Learn how to automate the bulk of your prospect research, which will save you time and cut down on hours you spend manually searching the ...

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    Inbound Sales Sales Tools
    Sales

    Creating Custom Views for Your Team

    Lesson

    Learn how to develop custom views that help your sales reps focus on the activities that are most important.

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    Sales Tools
    Other

    Inbound Fundamentals

    Lesson

    Learn the fundamentals of the inbound methodology and how it can fuel your business.

    Learn more »
    Inbound Marketing Inbound Sales
    Sales

    Working Your Leads

    Lesson

    Learn how to become efficient in prioritizing and communicating with your leads.

    Learn more »
    Inbound Sales CRM
    Sales

    Understanding Contacts

    Lesson

    Contacts are the heart of your marketing and sales strategies. Learn how to manage them in HubSpot.

    Learn more »
    Contacts Inbound Sales Sales Tools
    Sales

    Organizing Your Contacts

    Lesson

    Learn how to filter, organize, and view the contacts in your account.

    Learn more »
    Contacts Inbound Sales CRM Sales Tools
    CRM

    Getting Started with the CRM

    Lesson

    Get started with the basic features and functionality of the CRM and sales tools.

    Learn more »
    Inbound Sales CRM Sales Tools
    Marketing

    Understanding Email Deliverability

    Lesson

    Learn how to identify the importance of email deliverability and how to implement the best practices for inbound success.

    Learn more »
    Email
    Sales

    Designing your Sales Process in HubSpot CRM

    Lesson

    Learn about sales deal stages and pipelines and be able to identify your sales process to create deal stages.

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    Inbound Sales CRM Sales Tools
    Sales

    Building Lead Flows

    Lesson

    Learn how you can create lead flows to get your content offers in front of your visitors, and capture leads in a way that encourages your ...

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    Call-to-Action Forms Reporting Content Marketing Inbound Marketing
    Marketing

    Creating a Lead Nurturing Workflow

    Lesson

    Learn about sales and marketing automation and how it will help you be more successful nurturing your leads.

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    Contacts Content Marketing Inbound Marketing
    Marketing

    How to Attract Customers with Facebook

    Lesson

    Take this lesson on attracting customers with Facebook to learn how you can utilize the most popular social network to grow your business.

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    Social Inbound Marketing Inbound Sales Sales Enablement Sales Tools
    Marketing

    Analyzing Your HubSpot Campaigns

    Lesson

    Interested in campaign analytics? Let's dive into why campaign analytics are important, how effective reporting can positively impact your ...

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    Account Contacts Reporting Inbound Marketing
    Marketing

    Tracking Your Traffic Analytics

    Lesson

    In this lesson, you'll learn why traffic analytics are important to manage and how to effectively leverage best practices and tools to ...

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    Account Contacts Reporting Inbound Marketing
    Marketing

    Interpreting Your Web Analytics

    Lesson

    Web analytics is a type of reporting that's an integral part of your inbound marketing strategy. After this lesson, you'll know how your ...

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    Account Contacts Reporting Inbound Marketing
    Marketing

    Understanding Content Marketing

    Lesson

    This lesson will introduce you to the world of content marketing and provide you a big picture view of everything you need for a successful ...

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    Content Marketing
    Marketing

    The Power of Storytelling

    Lesson

    Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? These are all concepts ...

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    Content Marketing
    Marketing

    Generating Content Ideas

    Lesson

    In this lesson, you’ll learn techniques on how to research and uncover an idea and expand on it whether you’re doing it yourself or with a ...

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    Content Marketing
    Marketing

    Planning a Long-Term Content Strategy

    Lesson

    In this lesson, you’ll learn how to create realistic goals for your audience, also known as buyer personas, perform an audit that will help ...

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    Content Marketing
    Marketing

    Building a Content Creation Framework

    Lesson

    This lesson will teach you how to build a framework for creating content within your company.

    Learn more »
    Content Marketing
    Marketing

    Becoming an Effective Writer

    Lesson

    In this lesson, you’ll learn how we get ideas out of our head and format them into an effective piece of content.

    Learn more »
    Content Marketing
    Marketing

    Extending the Value of Your Content Through Repurposing

    Lesson

    In this lesson, you’ll learn how to proactively identify repurposing opportunities before a piece of content is created, as well as how to ...

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    Content Marketing
    Marketing

    How to Effectively Promote Content

    Lesson

    In this lesson, you’ll learn how to promote content through your distribution channels, like email and social media.

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    Content Marketing
    Marketing

    Measuring and Analyzing Your Content

    Lesson

    This lesson will help you understand various content marketing performance metrics and data points to track and measure to see whether or ...

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    Content Marketing
    Marketing

    Developing a Growth Marketing Mindset

    Lesson

    In this lesson, you’ll learn how to instill a growth marketing mindset within your organization and how to manage your growth funnel. This ...

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    Content Marketing
    Marketing

    Creating Topic Clusters and Pillar Pages

    Lesson

    Content marketers are constantly battling for the attention of their audience, but with all the content being published online, search ...

    Learn more »
    Content Marketing
    Marketing

    Email Marketing and Your Business

    Lesson

    This lesson will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your ...

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    Email
    Marketing

    Sending The Right Message with Lifecycle Marketing

    Lesson

    This lesson will introduce you to the critical importance of segmentation for your email marketing success.

    Learn more »
    Email
    Marketing

    Contact Management and Segmentation

    Lesson

    Learn how segmentation can help you create a better experience for your recipients, and drive better results for your email program.

    Learn more »
    Email
    Marketing

    The Components of a High Performing Email

    Lesson

    Wouldn't you like for every email to be a high-performing one? In this lesson, you will learn how to create emails that are so effective, ...

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    Email
    Marketing

    Email Design and Functionality

    Lesson

    This lesson will arm you with both an understanding and a practical framework for using design to improve the messaging and performance of ...

    Learn more »
    Email
    Marketing

    Essentials of Email Deliverability

    Lesson

    In order to see the benefit of Email Marketing, your emails need to make it into the recipient's inbox. In this lesson, you'll learn how to ...

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    Email
    Marketing

    Developing Relationships with Lead Nurturing

    Lesson

    This lesson will help you integrate lead nurturing into your business and guide you through building a great lead nurturing workflow.

    Learn more »
    Email
    Marketing

    Measuring Success with Email Analytics

    Lesson

    Long-term, sustainable success with email marketing requires a deep understanding of what works, and what doesn't. This lesson will teach ...

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    Email
    Marketing

    Email Optimization and Testing

    Lesson

    Did you know that 83% of email marketers do little to no optimization? There's tremendous value in taking some time to improve your email ...

    Learn more »
    Email
    Sales

    Organizing Your Contacts

    Lesson

    Learn how to filter, organize, and view the contacts in your account.

    Learn more »
    Inbound Sales CRM Sales Tools
    Sales

    Introduction to Sales Enablement

    Lesson

    What is sales enablement? And why is it important? In this lesson, you'll learn the basics of sales enablement and see a real-life example ...

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    Inbound Sales Sales Enablement
    Sales

    Aligning Your Teams Around a Unified Revenue Goal

    Lesson

    For a business to grow, marketing and sales teams need to have the same definition of success. In this lesson, you'll learn how to create a ...

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    Inbound Sales Sales Enablement
    Sales

    Developing a Lead Qualification Framework

    Lesson

    Inbound strategies fail when leads generated by the marketing team don’t match the expectations of the sales team. In this lesson, you'll ...

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    Inbound Sales Sales Enablement
    Sales

    Holding Your Teams Accountable With a Service Level Agreement

    Lesson

    Having a unified goal and lead definition is great, but you need a system of accountability to make sure marketing and sales are both ...

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    Inbound Sales Sales Enablement
    Sales

    Maintaining Alignment With Smarketing Meetings

    Lesson

    In-person meetings are a great way to keep people informed, but you’ll need more than just status updates to keep the sales and marketing ...

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    Inbound Sales Sales Enablement
    Sales

    Using Buyer Personas in Sales Enablement

    Lesson

    If you try to accelerate your sales process without knowing who you're selling to, you might accelerate into a dead end. In this lesson, ...

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    Inbound Sales Sales Enablement
    Sales

    Using Jobs to Be Done in Sales Enablement

    Lesson

    Knowing who you sell to is only have the battle. You need to understand why people buy from you. In this class, Clay Christensen of Harvard ...

    Learn more »
    Inbound Sales Sales Enablement
    Sales

    Creating a Hero Statement

    Lesson

    Buyer personas define who you market to; Jobs to Be Done defines why people buy from you. In this lesson, you’ll learn how to combine the ...

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    Inbound Sales Sales Enablement
    Sales

    The Power of Content in Sales Enablement

    Lesson

    Content is a key piece of any sales enablement strategy. In this lesson, you’ll learn how to use content to increase your sales team’s ...

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    Inbound Sales Sales Enablement
    Sales

    Aligning Your Business Around Content Creation

    Lesson

    Sales enablement content starts with marketing and sales and becomes even more valuable when other teams are involved. In this lesson, ...

    Learn more »
    Inbound Sales Sales Enablement
    Sales

    Continuing Enablement After the Sale

    Lesson

    If you know how to enable your sales team to sell more efficiently and at a higher velocity, why not enable your customers to succeed once ...

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    Inbound Sales Sales Enablement
    Sales

    Evaluating Sales Enablement Technology

    Lesson

    Technology is an important part of any sales enablement strategy. In this lesson, you’ll learn how to identify your tech needs and ...

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    Inbound Sales Sales Enablement
    Marketing

    Introduction to Buyer Personas

    Lesson

    Learn how to manage buyer personas in HubSpot and why they're a core part of your inbound marketing strategy.

    Learn more »
    Contacts
    Marketing

    Introduction to Content Creation

    Lesson

    In this lesson, you'll cover what content actually is and discuss why it's so important that inbound companies create it.

    Learn more »
    Content Marketing
    Marketing

    Introduction to Keywords and SEO

    Lesson

    In this lesson, we'll cover the basics necessary to help you optimize your website for search engines.

    Learn more »
    SEO
    Marketing

    Introduction to Blogging

    Lesson

    This lesson will teach you how you can create remarkable blog content that will work as a magnet to attract visitors.

    Learn more »
    Blogging
    Marketing

    Introduction to Social Media

    Lesson

    This lesson will teach you why social media is an essential element to every inbound strategy.

    Learn more »
    Social
    Marketing

    Introduction to Call-to-Action

    Lesson

    Learn what makes a good CTA great, and how you can convert more of your visitors into leads with just a few strategic changes.

    Learn more »
    Call-to-Action
    Marketing

    Introduction to Forms

    Lesson

    Learn why forms are a critical part of the conversion process and when to collect information about your visitors.

    Learn more »
    Forms
    Marketing

    Introduction to Thank You Pages

    Lesson

    Learn why we want to spend the time to build out a thank you page and how to do so in HubSpot.

    Learn more »
    Landing Pages
    Marketing

    Introduction to Contacts

    Lesson

    This lesson will teach you why your contact database is the most powerful tool in your Inbound toolbox.

    Learn more »
    Contacts
    Marketing

    Introduction to Lists

    Lesson

    This lesson will help you understand all of the different ways that Lists empower marketers to create contextual, relationship-driven ...

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    Contacts
    Marketing

    Introduction to Email

    Lesson

    In this lesson, we'll review how email best practices have evolved and discuss how to manage multiple email subscriptions in HubSpot.

    Learn more »
    Email
    Marketing

    Introduction to Sources

    Lesson

    Find out how people are discovering your website by measuring top-of-the-funnel channels like organic traffic and social media.

    Learn more »
    Reporting
    Marketing

    Introduction to Landing Pages

    Lesson

    Learn how you can create landing pages that work like a dream to capture the maximum number of qualified leads possible.

    Learn more »
    Landing Pages
    Marketing

    Growth-Driven Design Fundamentals

    Lesson

    Learn about Growth-Driven Design, and how to use it to build a peak-performing website to deliver user value and drive business growth

    Learn more »
    Growth-Driven Design
    Marketing

    Developing a Website Strategy

    Lesson

    Learn how to develop a user-focused strategy, and receive the tools and templates to get started.

    Learn more »
    Growth-Driven Design
    Marketing

    Creating a Growth-Driven Design Tool Stack

    Lesson

    Learn why having the proper tools is important and how to choose the right ones for your Growth-Driven Design tool stack.

    Learn more »
    Growth-Driven Design
    Marketing

    Conducting User Research

    Lesson

    Learn a proven process for understanding problems and conducting user research and the methods to use to uncover key insights.

    Learn more »
    Growth-Driven Design
    Marketing

    Building a Launch Pad Website

    Lesson

    Learn the methods for accelerating the build of your new launch pad website without sacrificing quality or content.

    Learn more »
    Growth-Driven Design
    Marketing

    Implementing Continuous Improvement

    Lesson

    Learn a process your team can use to deliver month-over-month results in an agile, data-driven way.

    Learn more »
    Growth-Driven Design
    Marketing

    Using the Website Optimization Roadmap

    Lesson

    Learn about the website optimization roadmap: A framework you can use to focus and prioritize your team’s work based on your website’s ...

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    Growth-Driven Design
    Marketing

    Pricing and Packaging Growth-Driven Design Retainers

    Lesson

    Learn how to package your services, create various GDD retainer options and then price your GDD services

    Learn more »
    Growth-Driven Design
    Marketing

    Marketing & Prospecting Qualified Leads

    Lesson

    Learn how to generate some quick wins while at the same time developing a consistent and predictable flow of leads for your sales team.

    Learn more »
    Growth-Driven Design
    Marketing

    Selling Growth-Driven Design Retainers

    Lesson

    Learn how to integrate GDD into your existing sales process, key questions to ask, how to transition to conversation around GDD and tips ...

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    Growth-Driven Design
    Marketing

    Transitioning Your Team

    Lesson

    Learn how to transition your existing team into your new Growth-Driven Design program, and educate them about the sustainability of ...

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    Growth-Driven Design
    Marketing

    Reporting, Renewing & Upselling

    Lesson

    Learn how to communicate the impact of your Growth-Driven Design efforts, how to effectively renew engagements, and upsell additional ...

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    Growth-Driven Design
    Marketing

    Introduction to Building Templates With the HubSpot Design Tools

    Lesson

    Learn how to use the template builder, add and create modules, and even get started with your own custom module.

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    CMS
    Marketing

    Constructing World Class Email Templates

    Lesson

    Learn the marketing best practices for creating effective email templates.

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    CMS
    Marketing

    Creating Engaging Page Templates

    Lesson

    Learn about the marketing best practices for creating engaging page templates.

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    CMS
    Marketing

    Engineering Effective Blog Templates

    Lesson

    Learn the marketing best practices of building an effective blog template.

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    CMS
    Marketing

    Designing a User-focused Experience

    Lesson

    Explore the fundamentals of user-focused design.

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    CMS
    Marketing

    Drafting Smarter Mobile Designs

    Lesson

    Explore the importance of mobile-centric design, draw comparisons between responsive and adaptive design, and learn some techniques that ...

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    CMS
    Marketing

    Fundamentals of Contextual Marketing

    Lesson

    Learn the concept of contextual marketing and get an overview of what you'll need to be a successful contextual marketer.

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    CMS
    Marketing

    Designing the User Experience

    Lesson

    Learn how to create a positive user experience and a methodology to follow for redesigning​ the user experience across your website.

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    CMS
    Marketing

    Using Personalization in Contextual Marketing

    Lesson

    Learn how to provide more value to your users through the usage of personalization tokens, and identify how and when to best use ...

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    CMS
    Marketing

    Segmenting With Context

    Lesson

    Learn how to segment users on your website in order to provide them with the most relevant content.

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    CMS
    Marketing

    Planning a Contextual Marketing Strategy

    Lesson

    Learn how to create a strategic plan for your contextual marketing efforts.

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    CMS
    Marketing

    Creating Smart Content

    Lesson

    Learn how to create each type of Smart Content.

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    CMS
    Marketing

    Defining Your Agency's Positioning

    Lesson

    Learn a six-step​ process to define your own agency's positioning strategy and how to bring this strategy to life through your marketing. ...

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    Partner Tools
    Marketing

    Packaging & Pricing Inbound Retainers

    Lesson

    Learn the basis for stabilizing your business with a retainer model, how to build and price a retainer for rewarding ROI, and what a ...

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    Partner Tools
    Marketing

    Marketing Your Agency With HubSpot

    Lesson

    Learn how to leverage your partner marketing resources to help you market your own agency. This lesson is only available to HubSpot Agency ...

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    Partner Tools
    Marketing

    Introduction to Agency Selling

    Lesson

    Learn a framework for selling agency retainers, the guiding principles for agency selling success, and how to get sales help when you need ...

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    Partner Tools
    Marketing

    Identifying Quality Leads for Your Agency

    Lesson

    Learn how to identify and prioritize the right kind of leads and the lead generation strategies so you can generate more of them. This ...

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    Partner Tools
    Marketing

    Connecting to Open the Inbound Conversation

    Lesson

    Learn how to connect with your high quality leads and schedule the first appointment. This lesson is only available to HubSpot Agency ...

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    Partner Tools
    Marketing

    Exploring to Excite and Assess Fit

    Lesson

    Learn how to excite your prospects about your services and have a comprehensive framework to assess fit. This lesson is only available to ...

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    Partner Tools
    Marketing

    Advising to Close the Sale

    Lesson

    Learn how to set inbound targets with your prospect and develop a plan to hit them. Then, learn how to effectively demo the HubSpot ...

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    Partner Tools
    Marketing

    Reselling With HubSpot

    Lesson

    Learn why reselling is important to an inbound agency's success, the steps for signing up a HubSpot channel deal -- including the available ...

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    Partner Tools
    Marketing

    Fundamentals of Delivering Client Success

    Lesson

    Learn the importance of client success from your relationship's very beginning, how to deliver clear client success with transparent ...

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    Partner Tools
    Marketing

    Onboarding New Clients

    Lesson

    Learn why a consistent client onboarding process is healthy for your agency, how to execute all the actions during the first 90 days of ...

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    Partner Tools
    Marketing

    Managing Client-Agency Relationships

    Lesson

    Learn the best practices for building healthy client relationships, how to position your agency's successes when approaching contract ...

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    Partner Tools
    Marketing

    Reporting ROI to Clients

    Lesson

    Learn ROI reporting's importance, best practices for communicating those results, and what metrics to report to the client. This lesson is ...

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    Partner Tools
    Marketing

    Growing Your Team

    Lesson

    Learn why consistent hiring practices are important, how to determine the proper hiring candidate at the proper time, and what successful ...

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    Partner Tools
    Marketing

    Growing With the HubSpot Agency Partner Program

    Lesson

    Learn about how the HubSpot Partner Tiers program works and hear one partner's journey to success. This lesson is only available to HubSpot ...

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    Partner Tools
    Sales

    Inbound Sales Fundamentals

    Lesson

    Learn how to apply an inbound approach to the world of sales.

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    Inbound Sales
    Sales

    Prioritizing Active Buyers Over Passive Buyers

    Lesson

    Learn how to identify the potential buyers you should be working with first.

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    Inbound Sales
    Sales

    Earning the Attention of Today’s Empowered Buyer

    Lesson

    Learn tactics for connecting with your potential buyers.

    Learn more »
    Inbound Sales
    Sales

    Understanding the Buyer’s Context

    Lesson

    Learn a lead qualification framework to guide your sales calls and meetings.

    Learn more »
    Inbound Sales
    Sales

    Delivering Personalized Sales Presentations

    Lesson

    Create sales presentations that answer your prospects’ questions and motivate them to buy.

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    Inbound Sales
    Marketing

    Inbound Marketing Fundamentals

    Lesson

    Buyers today are more empowered than ever. Learn how your marketing can adapt and evolve to match buying behaviors.

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    Inbound Marketing
    Marketing

    Understanding Social Media Promotion

    Lesson

    Build a foundation for your social media promotion strategy.

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    Inbound Marketing
    Marketing

    Developing a Conversational Growth Strategy

    Lesson

    Apply a conversational growth strategy to your inbound marketing efforts.

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    Inbound Marketing
    Marketing

    Understanding Conversions

    Lesson

    Get to know conversions and how they fit into the moving pieces of your inbound marketing strategy.

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    Inbound Marketing
    Marketing

    Creating a Conversion Optimization Strategy

    Lesson

    Expand your understanding of conversion optimization to convert more visitors and leads.

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    Inbound Marketing
    Marketing

    Understanding Lead Nurturing

    Lesson

    Develop a lead nurturing strategy to build long-lasting relationships with your customers.

    Learn more »
    Inbound Marketing
    Marketing

    Aligning Your Marketing With Sales

    Lesson

    Build a sales enablement strategy that has a significant, measurable impact on your marketing efforts.

    Learn more »
    Inbound Marketing
    Marketing

    Applying a Customer Marketing Approach

    Lesson

    Learn why your existing customers are your most vital marketing asset.

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    Inbound Marketing
    Marketing

    Attracting Strangers to Your Business

    Lesson

    If you can get a visitor to your website, you then have a potential of getting their attention and giving them information that they’d find ...

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    Inbound Marketing Inbound Sales
    Marketing

    Converting Your Visitors

    Lesson

    Learn about conversion rate optimization and the basics that you'll need for a website that helps you convert your visitors into leads.

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    Inbound Marketing Inbound Sales
    Marketing

    Closing Your Leads

    Lesson

    Learn why the close stage of the inbound methodology is so critical. An empowered buyer has just shifted what it means to close a customer. ...

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    Inbound Marketing Inbound Sales
    Marketing

    Delighting Your Customers

    Lesson

    Learn why the inbound methodology doesn’t end with closing a customer. To be an inbound business, you need to have a system in place to ...

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    Inbound Marketing Inbound Sales
    Marketing

    Link Building for SEO: Scaling Your Backlink Strategy

    Lesson

    Learn why link building is important, how to estimate number of links your web page will need, and how to build links at scale.

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    SEO
    Marketing

    How HubSpot Uses Blogging to Rank #1 on Google

    Lesson

    Learn the three major strategies that HubSpot employs to rank for target keywords in Google search results.

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    SEO
    Marketing

    Understanding Email Marketing

    Lesson

    Learn why email marketing is an important part of inbound and how to build an effective email marketing strategy for growth.

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    Email
    Marketing

    Creating a Contact Management and Segmentation Strategy

    Lesson

    Learn how to create a contact management and segmentation strategy that's designed to help you send contextual content in emails and create ...

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    Contacts Email
    Marketing

    Getting Started With Facebook Ads

    Lesson

    Learn how to build a Facebook strategy that gets you results – including how to choose the right types of Facebook ads to fit your unique ...

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    Social Advertising
    Service

    Inbound Service Fundamentals

    Lesson

    Learn how to develop a scalable system to deliver exceptional customer experiences, delight the modern customer, and earn your promoters.

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    Service
    Marketing

    How to Find the SEO Strategy that Fits Your Business

    Lesson

    This lesson will showcase what you'll learn about SEO for Google, including the three major things HubSpot has done to increase our rank in ...

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    SEO
    Sales

    Increasing Sales Efficiency With Sequence Queues and Sales Email Recommendations

    Lesson

    Learn how to use sequence queues and sales email recommendations to increase the efficiency and quality of your outreach at the same time.

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    Sales

    Improving Sales Transparency With Quotes

    Lesson

    Learn how to increase sales efficiency with quotes, so you can make sure all of the stakeholders in a sale are in sync all the time.

    Learn more »
    Marketing

    Sending the Right Email

    Lesson

    In this lesson you will learn the key components of how to send the right email, to the right person at the time and provide the most value ...

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    Email
    Marketing

    Creating High-Performing Email

    Lesson

    Understand the elements of creating high-performing emails that will help you and your business create emails that engage with your ...

    Learn more »
    Email
    Marketing

    Develop Relationships With Lead Nurturing

    Lesson

    Understand how to develop relationships through lead nurturing.

    Learn more »
    Email
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