HubSpot Marketing Software Certification Frequently
Asked Questions (FAQ)

Table of Contents

General HubSpot Marketing Software Certification Questions

What is the HubSpot Marketing Software Certification?

This certification demonstrates your proficiency in the theory and practice of inbound. It tests your knowledge of inbound best practices and your ability to apply those practices using HubSpot to achieve measurable results.The HubSpot Marketing Software Certification is free online marketing course that is open to all HubSpot customers.MarketingSoftwareCourseBadge-1arm-cropped.png

The HubSpot Marketing Software Certification curriculum covers the 14 core concepts of inbound and how to apply them using the HubSpot software. The certification is a two-part process involving both an exam and a practicum.

Want to become an expert in HubSpot's software and to showcase tangible inbound results? This is a great place to start.

How long does this certification take?

This certification includes an exam and practicum covering fourteen introductory training classes tied to each of HubSpot's primary moving parts. Each class is comprised of short, on-demand videos that cover theory and the HubSpot tool.

After passing your certification test, there is a practicum component.

Test & Practicum

I didn't pass my test! Can I take it again?

Of course! If you don't pass, you must wait 48 hours before taking the test again. (Pro tip: Use those 48 hours to study up.) Use our study guides as resources to help you prepare to rock it on the test. You can take the test up to three times before getting locked out for 30 days.

Can I save my test progress and come back later?

Nope. Once you start the test, the timer starts and cannot be paused - even if you close out of the page or your browser. You need to complete the test within one sitting.

I tried to take the test but when I logged in, it told me that I did not pass. I haven't even taken the exam! What happened?

All our certification test are timed, and the timer starts as soon as you view the first page of questions. Chances are, you started the test at a previous time, but closed out of it before finishing. While the test timer keeps running regardless of if you still have the test window open, the system can't send notifications of expired time while you're not currently logged in. Thus, you'll receive notification of not passing the exam upon returning to the page. 

Please accept our apologies for the inconvenience! The test will unlock itself 48 hours after you received the notification that your time expired.

I passed but think I can get a better score! Can I take it again?

We don't currently offer retakes for folks who have already passed the test. Raw test scores aren't displayed anywhere, though, so if you pass, you pass!

You calculated my score wrong, and I should have passed.

When we calculate your score, we look at incorrect answers / number of questions, instead of averaging the percentage scores for each section. The problem with the second method is that not all sections have the same number of questions, and so the percentages aren't all weighted the same. If, after taking another look at your score using the above formula, things still seem off, let us know at

I never received an email after taking the test.   

If you've ever unsubscribed from any HubSpot email, you may not receive certification-related email. If you'd like to re-subscribe to only certifications-related email, please let us know by sending an email to and stating that you'd like to re-subscribe.

I passed the test, but it still says I'm "not yet certified." Also, Where is my badge?

Congratulations on passing the exam. 

The HubSpot Marketing Software Certification has two parts: a test and a practicum. In order to get officially certified, you'll need to pass the test AND submit a practicum that meets the requirements. The details of the practicum are included in the email you'll receive when you pass the test.

We wanted to create a certification program that rewards not just inbound and HubSpot knowledge, but real results.

Can I submit more than one portal for my practicum?

Unfortunately no. Practicum requirements must be met in just one portal. If you manage multiple portals, you will need to submit for review assets from only one.

What else if someone else at my company has passed the practicum already? Do I need to submit my own?

While the practicum is tied to your portal as a whole, your test - and your certification badge as a whole - is tied to your email address. So even if your portal has already been approved, you still need to submit your portal and your specific email address for review using the practicum submission form.

Just be sure you submit your practicum using the same email address with which you passed the test and you'll be good to go!

I passed the exam, and now I'm wondering how long I have to submit my practicum.

Congrats on passing the exam! You have 12 months to submit your practicum in order to be officially certified. Please keep in mind that our practicums can take up to five full business days to be graded, and so we recommend getting them in to account for any time difference between submission and grading.

Different team members are responsible for different inbound marketing activities - can I still pass the practicum if I haven't personally completed each of the requirements?

Since the practicum is tied to your portal as a whole, you may still be able to submit your practicum even if all of the work wasn't completed by you.

The reason is, we understand that there are large teams with different people being responsible for different activities, and our main goal is to ensure each company takes a holistic approach to being successful with inbound.

I submitted my practicum more than 5 business days ago, but haven't yet heard back. What's the status?

If you've ever unsubscribed from any HubSpot emails, you may not receive the email notifying you that your practicum has been approved.

If it's been more than 5 business days since your practicum was submitted and you're still waiting for results, the easiest way to check your status is to log into your portal, head over to "Certifications," and scroll down to the HubSpot Certification. If you see a green box around it that says "Status: passed," you're all set!

I've submitted my practicum, but I just got an email reminding me to submit it? Huh?

First off, congrats on your submission! We’re excited to see what you’ve been up to. If you passed your test more than two weeks ago and your practicum has yet to be approved, you may receive an email like this.

These messages are sent out a set amount of time from when you passed your test, so if you’ve already submitted your practicum when you receive one, disregard it. Not to worry - it doesn’t mean we don’t have your practicum! It’s just still in our grading queue for the week.      

If you receive this message and it has been more than 5 business days since your practicum was submitted, please reach out to

I've already been HubSpot Marketing Software certified before, do I need to resubmit another practicum?

Yes. Industry trends, averages and benchmarks are constantly changing, and we update our practicum every year to accomodate for these changes.

I've already taken the HubSpot Marketing Software Certification test, but I haven't yet submitted my practicum. It looks like you just released a new test addition - do I need to start from scratch and take the new test?

No, but please let us know in the "Anything else you'd like to add?" section of your practicum submission that you passed using the old test.

Badge & Certificates 

What's the difference between the badge and the certificate?

The badge is a PNG image that you can place on your own website. Show off those outstanding inbound skills! The certificate is a printable PDF. Put it on your fridge. Frame it. Laminate it and eat your breakfast on it in the morning. It's up to you!

Can I change the name on my certification badge?

Yep! In your HubSpot account, when you change your name in Settings (when logged in to your account, select your name in the top-right, then "Settings"), that will also update the name on your certification badge and certificate.

Can I move my certification to a different email address?

Absolutely! The only caveat is that the address you’re moving certifications TO must currently be associated with a HubSpot Portal of some kind. Either add the address you’d like to move your certifications TO as a user in an existing portal, or create a free account here.        

Once you’ve made sure the address you’re moving your certifications to is associated with a HubSpot portal of some kind, contact HubSpot's support team to request a certification swap.. 

Oh and a friendly reminder that according to the Terms and Conditions, the Inbound Certification badge must include an individual's name.  Companies or agencies are not permitted to put their company or agency name on a certification badge. 

What's the best way to show off my badge?

Your badge represents all the hard work you put in towards earning a certification - and not to mention your inbound expertise. Show it off! Here are a few of the ways you can demonstrate your expertise:

  • Add it to your website. You can use the badge embed code to add your badge to the HTML of your site, or upload the image. 
  • Display your badge to inbound marketers across the world in the community. This actually happens automatically when you create an account with the same email you used to become certified.
  • Add your badge to your email signature! 
  • Add your badge to your LinkedIn profile, or upload your certification by using the "Add to profile" feature. This can increase your profile views by up to six times. The "Add to profile" link will easily add your certification to your profile. Below, find an image pointing to where you should select to add your Certification to your profile.

How do I embed the badge on my website?

After you pass your certification test, you'll be given your embed code.        


You can copy that code and paste it onto your website, anywhere you would like the badge to show up. If you're unsure how to do that, you can reach out to and we'll help.        

How do I resize this badge?

If you're familiar with HTML, you can edit the embed code. Look for the img tag and add in your height and width parameters.

Do you offer company certifications?

We only offer company certifications to HubSpot Partners (Value Added Resellers). If your company is a HubSpot Partner, you can take our Partner Certification.


How can I connect with other certified marketers?

Great idea! There are a couple of ways to sync up with other certified inbound marketers.

  • First, if you're a Twitter user, you can follow the #INBOUND hashtag.
  • Second, check out! It's a free online community for discovering great inbound content and connecting with other amazing inbound marketers.
  • Last but not least, you can always join our LinkedIn group for even more opportunities to connect. 

How can I see who's passed one of your certifications?           

Head over to, you'll be able to network and connect with other members of the inbound community across the world. If they've passed one of our certifications, you'll see it listed right on their member profile. You'll also get a window into what they've been saying and sharing - a great indicator of their inbound expertise!

Can I use your slides in my own presentation, or blog about the certification?

You sure can! Please credit HubSpot where appropriate. You can download slides from each class on the class pages, right underneath the video. Look for a grey button that says "Download Slides."

And if you're thinking about blogging about it, we strongly encourage it! If you do, please remember to include a link back to the certfiication program itself, and again, credit HubSpot's content where appropriate. 


Why does my certification expire after one year?

The world of inbound is evolving at a very rapid pace. As the tools marketers have available in their toolboxes change, so does how we go about doing inbound. We'll be updating our classes and exam to keep up with these changes, so you'll need to get re-certified to demonstrate that you know just what inbound is all about on a yearly basis.

And this isn't too uncommon. This model is similar to Google or other marketing certification programs. Our certification programs consider how quickly the Internet and its marketing tools change - we want to make sure we are giving marketers the most up-to-date credentials as possible. That standard will help us to keep the certification truly valuable to its award recipients.

I received an email saying there’s a new version of one of my certifications available, but then it says I’ll get access to it in 30 days. Which is right?

While you have access to the updated certification classes and study guide right now, you cannot yet access the new test. This is because once you've passed, you're not permitted back into the test until one year from your test pass date. Feel free to review the new certification content right now, but keep in mind that you’ll only be able to access the test in 30 days.

If I have X days left before expiration but re-certify now, will it extend 13 months from the original expiration date or the re-certification?

Your new certification badge will extend 13 months from the re-certification date, not your original certification date. Keep in mind, though, that you won’t be able to access the new certification test until 60 days from your expiration date.

For more information about HubSpot's Certification Expiration Policy, check out this page.

Feedback & Support: 

I noticed a spelling or grammatical mistake.

We'd love to hear about it. Please email us at so that we can fix it right away.

I am looking for another certification and can't find it. Where are they listed?

HubSpot Academy offers a host of free certification courses for marketers, entrepreneurs, sales professionals, web designers, and HubSpot agencies. View all certifications >

Can you reset my password? The reset isn’t working.

Unfortunately there's no way for us to reset your password. However, you can create a new user or account with the correct email address and if necessary, we can transfer any existing certification to that new account.        

You can also submit a web ticket with our friendly Support team, and they will get back to you with help within one business day.                  


Now that I'm HubSpot Marketing Software certified, where can I look for new job opportunities?

First, if you haven't already, we recommend adding your HubSpot Marketing Software Certification to your LinkedIn profile, as that can increase your profile views by six times, on average.

Then, head over to the community to look through the opportunities available posted on the job board.

Where can I find people who are HubSpot Marketing Software certified to hire for my company?

Head over to and sort by profiles of people who have the HubSpot Marketing Software Certification.

Does being "Certified" or holding a badge mean someone knows how to do great marketing, be an awesome agency, create great web design, etc.?

Nope. Though we do hope our participants learn a lot from our certifications and other stuff we offer through HubSpot Academy.    

Partner-Specific Questions

How long will it take for my agency to appear in the Partner Directory for a particular certification?

It should happen within a day. You will just need to make sure that the person who was certified is a user on your HubSpot portal.

Are there any special terms that apply to HubSpot Partners?

  • Unless otherwise agreed upon, the Partner Certification can only be completed by HubSpot Partners that have purchased Partner Inbound Success Training and have passed the HubSpot Marketing Software Certification.                    
  • No Partner can be listed as Partner Certified without having previously passed the HubSpot Marketing Software Certification.
  • Maintaining an active Partner Certification or HubSpot Design Certification may be required to access certain features, and there may be pre-requisites to completing these or other certifications as we further describe on                           
  • A Partner Certification cannot be transferred to another company or agency, even if the individual that actually completed the certification is engaged by such other company or agency.

Other Terms and Conditions

Are there any other terms or rules I should know about?

Yep, read on.

  • First off, we reserve the right to modify these terms at any time without giving you prior notice. Your use of the HubSpot Academy or its certifications after any such modification constitutes your agreement to follow and be bound by these terms as modified. If you don’t agree with these terms, you shouldn’t use the HubSpot Academy or its certifications.                   
  • If we provide you with a certification badge, certificate or other associated content, you may not alter the intended meaning or appearance of such certification badges, certificates, or associated content in any way.
  • Except as we describe below, all certification badges must include an individual's name.  Companies or agencies are not permitted to put their company or agency name on a certification badge. This does not apply to our Partner Certification badge, which may include the Partner’s company or agency name.                   
  • Unless we otherwise agree in writing, no HubSpot Academy content (certifications included) can be sold or used for profit by you or your company or agency.
  • We will not release information about whether or not you have taken a test, how you performed, whether or not you submitted a practicum, or other items related to your certification performance without your permission.  This also means that if you are looking to understand how someone else performed on a certification, you’ll have to ask him or her directly, or get his or her permission to have this information sent to you.
  • All certification participants must abide by all the other rules and criteria listed here on this page or otherwise applicable.                   
  • We may change the name or appearance of any certification badge as necessary and you must use the most up-to-date version.          
  • Unless otherwise specified, all certification badges expire one year from the end of the month following when they were granted. Certification participants will need to renew their certification status on or prior to this expiration in order to retain access to the certification badge. For more information about HubSpot's Certification Expiration Policy, check out  this page                  
  • We might change access to certifications, requirements for pre-requisites for certifications, discontinue certifications, or elect to charge a fee for certifications at any time.
  • Unless otherwise specified, any practicum submitted that does not expressly meet the parameters set out on the practicum submission page will be rejected.                   
  • Unless otherwise specified, no certification with a practicum component will be granted unless we have approved that practicum.                                             

I have a question that wasn't answered above.

Let us know. As new questions come in, we'll continuously update this page. You can email with your question and we'll get back to you as soon as possible.