HubSpot User Groups Frequently Asked Questions (FAQs) for Potential Leaders

FAQs About Leading a HUG

  • HUGs are a valuable and educational resource for HubSpot customers to learn about inbound marketing and sales and HubSpot software best practices. HUG members share their success stories, partake in discussions, and network with other HubSpot customers to build a strong HubSpot community in their local city.

  • To run a successful and valuable HUG, the HUG leader should commit about 5 hours per week to maintain the group. This includes updating the HUG website, engaging with members in the LinkedIn group, planning event logistics, and promoting upcoming meetups.

  • HUG Leaders are required to be employed by a HubSpot partner agency and/or be an active HubSpot customer and must be inbound and HubSpot software certified. HUGs are not to be used as a direct method to drive leads or traffic to your website. For more information on who can apply, check out our HUG guidelines.

    HUG Applications open two times per year - you can apply or join our waitlist here

  • Each HUG has a designated leader. However, recruiting volunteers from other partners or direct customers in your area to manage your local HUGs can help the leader to share the workload and create a more collaborative event.

  • HubSpot will help you promote your HUG through a variety of ways, including monthly email sends and our HUG Directory. We will also provide you a budget, occasional HubSpot speakers, and presentation resources to help with quarterly meet-up production.
  • Sorry no, HUGs need to be city specific. Even though your state/country may be small at this moment, we have no doubt that the number of HubSpot customers will grow, and we don’t want to limit the opportunities for future HUG growth.
  • We recommend first reaching out to suggest partnering with the current leader in your area. If you do wish to start a new HUG, we recommend you differentiate your HUG from the currently established one - most commonly we see partners do this by choosing a specific/different area of the city to host their meetup in (e.g. Boston HUG and South Boston HUG).

If interested in starting a HUG, please fully read the HUG guidelines here to ensure you accept the terms of the program. Please Note: HUG applications are currently closed for 2018. We will revisit any applications received for 2019.

Sign up for your local HubSpot User Group