HubSpot User Groups Frequently Asked Questions (FAQs) for Leaders

    HUG Leader Application

  • HUGs are a valuable and educational resource for HubSpot customers to learn about inbound marketing and sales and HubSpot software best practices. HUG members share their success stories, partake in discussions, and network with other HubSpot customers to build a strong HubSpot community in their local city.
  • To run a successful and valuable HUG, the HUG leader should commit about 5 hours per week to maintain the group. This includes updating the HUG website, engaging with members in the LinkedIn group, planning event logistics, and promoting upcoming meetups.
  • HUG Leaders are required to be employed by a Gold+ tiered partner agency, must be inbound and HubSpot certified, and must have completed our HubSpot Certified Trainer course. HUGs are not to be used as a direct method to drive leads or traffic to your website. For more information, check out our HUG guidelines.
  • Each HUG has one designated leader. However, recruiting volunteers from other partners or direct customers in your area to manage your local HUGs can help the leader to share the workload and create a more collaborative event.
  • HubSpot will help you promote your HUG through a variety of ways, including monthly email digest sends and our HUG resource page. We will also provide you a budget, occasional HubSpot speakers, and presentation resources to help with quarterly meet-up production.
  • Sorry no, HUGs need to be city specific. Even though your state/country may be small at this moment, we have no doubt that the number of HubSpot customers will grow, and we don’t want to limit the opportunities for future HUG growth.
  • We recommend first reaching out to suggest partnering with the current leader in your area. If you do wish to start a new HUG, we recommend you differentiate your HUG from the currently established one - most commonly we see partners do this by choosing a specific/different area of the city to host their meetup in (e.g. Boston HUG and South Boston HUG).
  • If interested in starting a HUG, please fully read the HUG guidelines here to ensure you accept the terms of the program. Please Note: HUG applications are currently closed for 2018. We will revisit any applications received for 2019.

If interested in starting a HUG, please fully read the HUG guidelines here to ensure you accept the terms of the program. Please Note: HUG applications are currently closed for 2018. We will revisit any applications received for 2019.

    Starting a HubSpot User Group

  • Due to HubSpot’s privacy standards, we cannot give you access to the list of HubSpot customers in your area. To help with promotion however, HubSpot will send an email notifying them of your HUG along with promoting your first HUG meetup.
  • Each HUG leader can establish a LinkedIn group for members to join and share ideas. If you wish to have one, HUG leaders are responsible for creating their HUG’s LinkedIn group and portal-based pages.
  • The HUG logos are meant to visually represent both the HUG program as well as your city and act as the first introduction to your HUG members. Upon approval as a HUG leader, you will be sent your approved HUG logo for use across your online and offline assets.
  • The best way to connect with other HUG leaders is via our HUG Slack Channel. Here you can share ideas, ask questions, and receive important updates from HubSpot. Keep in mind that this is a private group for HUG leaders only. Please email hugs@hubspot.com to be added to this team if you have not been already.

    HUG Branding

  • Once approved as a HUG Leader, we will work with you to select a name for your HUG. As a reminder HUGs cannot be named after an entire state or country, it must be a city/town/region. Be sure to clearly state your HUG’s goals and that the group is run to discuss inbound marketing and sales and HubSpot best practices.
  • Although that may seem like a good idea and a way to save time, the answer is no. By combining two different groups, the group expectations become unclear and this can lead to a bad experience for our customers. HUGs are meant to teach our customers about inbound marketing and HubSpot best practices and provide them with a way to connect with other HubSpot users in their area.
  • Yes, if you feel that the members of your other group would benefit from attending a HUG. However, you cannot use the contact information obtained through the HUG website or check-in form for anything except related to HUG-related activities. This means, for example, you can’t use this contact information to send general “marketing news” about your business." For more information, please refer to our program guidelines.
  • Yes, if you’re company’s network will benefit from a HubSpot user group, feel free to promote it.

    Building a HUG Website

  • All HUG leaders will receive our Enterprise Edition software to use solely for their HUG. They are encouraged to build a lightweight HUG website in order to collect HUG member information, house event registration, and better market to their members.
  • You will receive an email from HubSpot alerting you that your HUG Enterprise edition is ready within 2-4 weeks of being accepted into the program. 
  • Yes, there are guidelines for all HUG leaders to follow while they build out their HUG website. Download the HUG Enterprise Edition guidelines here.
  • The domains are final and cannot be changed.
  • We do not recommend that you use the HUG Enterprise Portal to complete any of the HubSpot certifications (Partner, COS, HubSpot, or Inbound). These certifications are directly associated with the portal you complete them on and if you ever move on from leading a HUG, you will not be able to take the certification badges with you. Also, some certifications, such as the Partner certification, require participants to use a self-purchased portal.

    Planning a HUG Meetup

  • All meetups should be submitted through this form one week prior to the end of the month leading up to your event (e.g. November 23rd for a December event). This allows us to both promote your event in our monthly digest to users in your city, post it on our calendar, as well as facilitate any speaker needs that you may have. When events have been completed - submit this form to get credit for the event.
  • If you have a large enough office space or conference room, that will work best as you control the dates it’s available and will not have to pay for the space. If you have to rent a space, look for something low cost and casual. Some examples are coffee shops, schools, hotels, restaurants, co-working space, incubators/accelerators, and breweries. We recommend anywhere that can support a presentation and allows for easy networking before or after your event.
  • There is no secret formula when it comes to planning HUG meetups. It all depends on what works best for your members. Most HUGs usually meet after work starting around 5PM. Other HUGs have held breakfast meetups and lunch meetups. Ask your members what they prefer and adapt accordingly.

    We recommend picking a date that is mid-week. Be aware of major holidays as people tend to travel, which can affect your attendance. Your best bet would be to choose a Tuesday, Wednesday, or Thursday date.

  • We require that HUG leaders consistently be able to drive at least 20 people to attend their events. Most hugs see about a 50% show rate, so this means that you should aim to have at least 40 people registered for every event.

  • To get credit for your event and to help us track attendance, HUG Leaders are required to complete this form after every event. The the numbers that we received will be used to calculate your financial stipend and to monitor your leader eligibility.

  • We will not reimburse you for any costs associated with your event, however you will be awarded a stipend at the beginning of each quarter of the calendar year per the guidelines here.
  • To be respectful of the members time, the meetups generally last anywhere from 1-2.5 hours. This is also a good question to poll your members about.

    There is a suggested agenda, you are welcome to use as a guide. Suggested HUG meetup agenda.

  • Each HUG is different in how they run their first meetup. Some hold a get-to-know-you meetup consisting of mostly networking and discussing the goals of the group. Others discuss high-level inbound marketing topics, such as social media or SEO. Stay tuned for a HUG Presentations Library in 2018 to help you source presentations.
  • While content should generally be geared towards users, all are welcome to attend as long as they are interested in the topic at hand.

    HUG Meetup Promotion and Logistics

  • We recommend giving yourself 4-5 weeks of promotion. This gives the customers in the area plenty of notice and helps maintain your attendance numbers. To ensure your event is included in our monthly digest, submit it via this form one week prior to the end of the month leading up to your event (e.g. November 23rd for a December event).
  • Yes, we send out a monthly digest to users with events coming to their area. If you want your HUG listed in this monthly digest submit it via this form one week prior to the end of the month leading up to your event (e.g. November 23rd for a December event).
  • Certainly, and we encourage you to! Please set up email announcements, reminders, and follow-ups for each HUG meetup. Promote your HUG meetups via the HUG blog and any HUG social channels you have created.
  • Select that you would like to request a speaker on the main HUG submission form. Please give me at least 5 weeks notice. We will do our best with specific employee requests, but they are never guaranteed.
  • Share any relevant meetup information in your HUG’s LinkedIn group, social channels, send a follow-up email, or post a blog recapping the event Be sure to send any photos or video from the event to hugs@hubspot.com so HubSpot can share your success as well.
  • Never, in fact, it is better to have the dates picked out in advance so members can have then on their calendar. Try to set a goal to announce the next meetup date at every meetup. The more time you have to plan your meetup, the more successful it will be.

    Post Meetup Actions

  • All HUG leaders are provided with a stipend at the start of each quarter. No additional reimbursements will be provided. 
  • Share any relevant meetup information in your HUG’s LinkedIn group, social channels, send a follow up email, or post a blog recapping the event Be sure to send any photos or video from the event to me so HubSPot can share your success as well.
  • Never, in fact, it is better to have the dates picked out in advance so members can have then on their calendar. Try to set a goal to announce the next meetup date at every meetup. The more time you have to plan your meetup, the more successful it will be.

Sign up for your local HubSpot User Group