• HubSpot

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HubSpot x WGU Marketing AI Micro-Internship Program

Western Governors University students are invited to apply for this 8-week applied learning program designed to give students hands-on experience using HubSpot's AI tools to help businesses grow.

Program Dates: October 13 - December 5, 2025 

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Ready to Grow Your Skills?

Understanding how to combine the efficiencies of AI with human touch is crucial for students preparing to enter today's workforce. Hear about the experiences of past program participants and learn about the value that this program brings to both students and HubSpot customers.
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Program Overview

 
Current WGU marketing, management, and communication students are invited to participate in the Fall 2025 HubSpot x WGU Marketing AI Micro-Internship Program. This 8-week applied learning program is designed to equip students with the skills necessary to build AI-powered marketing campaigns for HubSpot customers. 
 
Participants will attend live, online training focused on learning HubSpot software, marketing campaign strategies, and practical AI applications. During training students will be matched with a HubSpot client to complete a paid, micro-internship project. 
 
Over the course of the program, students should expect to spend 5-7 hours per week completing training, attending project meetings, and completing homework assignments.  
 
The program will run from October 13 - December 5, 2025. At the end of the program, students will receive an industry-recognized Certificate of Completion from HubSpot Academy, a program badge to support networking and professional development within the HubSpot ecosystem, and $500 for the successful completion of their client project.

Program Benefits

Earn Money

Each student will earn $500 for the successful completion of their project. 

Earn Industry Certifications

Each student will earn several certifications that can be added to their LinkedIn and resume.

Grow Your Network

Take advantage of networking opportunities through 1:1 connections with your assigned client.

Expert Training

Learn from industry experts who are passionate about helping you grow. 

Program Structure

This 8-week applied learning program combines interactive training with experiential learning projects. First, students will participate in training sessions that introduce students to new skills in a hands-on learning environment with instructor feedback provided along the way.  

Starting in week 3, students and clients are expected to meet once a week for the duration of the project period. Milestones and checkpoints are used along the way to standardize the program experience and ensure students and clients collectively engage with the program at the same pace. 

This program is fast-paced and self-driven. Students should expect to commit a minimum of 5-7 hours per week, over the course of 8 weeks, completing the program. 

Training Sessions:
Monday and Tuesday - 3:00 - 5:00 PM MT.

Each 2-hour training session will be hosted on Zoom and led by HubSpot Academy facilitators. The training curriculum will focus on 3 primary objectives: 

  • Enable students to navigate HubSpot CRM effectively.
  • Equip students with the skills to build compelling marketing campaigns using AI tools within HubSpot.
  • Ensure students can complete client projects involving AI-enhanced marketing campaigns for assigned HubSpot customers.

Training sessions will be highly interactive and are designed to give students ample opportunities to practice skills in large and small groups. Students should expect to receive homework assignments after each session. 

Students will begin meeting with their client during the program training sessions and will work on their client projects for 4 weeks. Students will spend 1 hour each week meeting with their HubSpot client on their project. 

The primary objective of the project is for students to use HubSpot’s AI tools to create a comprehensive marketing campaign for their assigned clients. The project will include the creation and launch of various marketing assets. Students will work closely with their clients to understand their needs and design effective, AI-enhanced marketing campaigns. Students will educate their clients on the value of HubSpot's AI tools and demonstrate how these tools can be best utilized within the client's existing marketing strategies. 

Clients will provide students with brand guidelines and other materials to support their work. Students will receive a project checklist to help guide their client meetings and ensure that projects stay on track. 

Week 1 of the program will begin with an orientation where students will be introduced to the program and HubSpot.

During weeks 2-8, every Thursday, program instructors will host optional office hours where students can ask questions, debrief their client meetings, and learn from peers. While office hours are optional, we do encourage you to block this time as it can be very helpful when completing your project! 

During the program, each student will have access to a Slack group/channel where they can ask questions and receive asynchronous support. This is also a great space to connect with other program participants. 

Program Eligibility & Expectations

To participate in this program, WGU students must : 

  • Be enrolled in classes at WGU
  • Be in good academic standing at the time of application
  • Be enrolled in an undergraduate or graduate Marketing, undergraduate Management, MBA, or Communications program
  • Be eligible to work in the US or Canada
  • Be 18 years or older at the time of application
  • Be enthusiastic about working with and supporting a HubSpot client on project-based work
  • Be available to attend all training sessions and client meetings for the duration of the 8-week program

Before participating in the HubSpot x WGU Marketing AI Micro-Internship Program students are expected to:

  • Have an interest in learning industry best practices on how to successfully leverage HubSpot AI tools. 
  • Complete the pre-work to get up to speed on HubSpot products. 

During the program, students are expected to:

  • Commit to the full 8-week program by attending training sessions and completing  their client project.
  • Proactively communicate with their customer to provide project updates and ask for support.  
  • Utilize office hours hosted by HubSpot and the program instructors for project support.
  • Gain valuable work experience and be able to communicate the potential and value of HubSpot AI tools to their clients.  

During the project period, HubSpot customers are expected to:

  • Be available for all customer meetings and with their student. Customers should expect to commit 4-8 hours to meeting with their students. 
  • Avoid having students work outside of the project scope, making sure that they can focus primarily on completing the project with the tools they were trained on.
  • Provide students with brand guidelines, previously published content, and other resources to support the student in executing the project deliverables. 

Program Details & Timeline

All students are expected to commit to the full 8-week program by attending all required sessions and client meetings. Each student is allowed one excused absence. 

Training sessions will be hosted on Zoom on Mondays and Tuesdays from 3:00 - 5:00 pm MT. All 'Office Hour' Sessions on Thursdays will also occur from 3:00 - 4:00 pm MT. 

Client meetings will be scheduled at a time that is mutually convenient for both the client and student.

HubSpot Academy - Marketing Software Certification (required) 

This certification must be completed before the first orientation session. A form to submit your certification achievement link will be provided during the orientation week. 

The following HubSpot Academy courses are optional but strongly recommended. 

Anatomy of Your CRM 
AI for Marketers 
AI Marketing Automation 
Inbound Marketing Certification 

Program Orientation 

Monday: Live Orientation Session (required)
Program Introduction (2 hours)

Tuesday - Friday: Async Learning Modules

 

Thursday: Live Career Readiness Workshop - Hosted by WGU - 3:00 pm MT (5:00 pm ET) 

Followed by Office Hours - come prepared with any questions from the async content this week. 

 

Monday: Live Training Session #3

Tuesday: Live Training Session #4

Thursday: Office Hour

Monday: Live Training Session #5

Tuesday: Live Training Session #6

Thursday: Office Hour

Client Meeting #1 - Scheduled at a mutually convenient time. 

Monday: Live Training Session #7

Tuesday: Live Training Session #8

Thursday: Office Hour  

Client Meeting #2 - Scheduled at a mutually convenient time. 

Project Week 1: Meet with your client for 1 hour and host a kick-off call for the project! 

Thursday Office Hours (optional) 

Project Week 2: Meet with your client for 1 hour and continue to work towards project deliverables. 

Thursday Office Hours (optional)

Project Week 3: Meeting with your client for one hour and prepare your final deliverable!

Thursday Office Hours (optional)

Final project week. Wrap-up, final presentations, and feedback surveys. 

All projects must be completed by December 5th. 

Applications are closed!

Applications are reviewed and accepted on a rolling basis. Due to limited capacity, registration is now closed.

Frequently Asked Questions

This program works in partnership with Parker Dewey. All students who satisfactorily complete the client project will receive a payment of $500 processed by Parker Dewey. 

 

Please review the eligibility criteria outlined above.

If you have questions about your eligibility, please reach out to microinternships@hubspot.com

Please review the estimated time commitment in the Program Overview tab above. 

All students need to attend all scheduled trainings and client meetings. This program is a boot camp-style experience that moves at a fast pace. Students are allowed one excused absence, however, students who miss a training session will be required to watch the training session recording and ensure that their client project remains on track. 

Students will receive training from industry experts on how to use AI tools and HubSpot.  Students then gain valuable hands-on experience applying their skills with a HubSpot customer and are compensated for their work. Each student who successfully completes the program and client project will earn:

  • the HubSpot Marketing Software Certification
  • Program specific Certification of Completion 
  • $500

All program industry- recognized certifications can be shared on LinkedIn and incorporated in a resume. 

This program has the added benefit of tackling the issues of unpaid student labor, which exacerbates inequalities related to the representation of traditionally underrepresented groups in our workforce.  By offering short-term, paid opportunities to students eager to network and work hard - regardless of geography - this program serves as a solution to bridge the opportunity gap and enables any college student to gain valuable experience in working with HubSpot specifically. 

MBA Healthcare Management and MBA Information Technology Management students are not eligible at this time. 

Additional Questions? Reach out to microinternships@hubspot.com