Elevate Your Marketing Skills With HubSpot Academy’s Marketing Software Certification:
HubSpot Marketing Hub Software
Please note that accessing the educational resources, including videos, quizzes, and workbooks, are free to go through. However, certification requires the completion of additional practical exercises, which are available with a Pro or Enterprise HubSpot subscription. To be successful at inbound marketing with HubSpot’s marketing software, it’s important to have foundational knowledge of its various tools and how they work together. In this certification, you’ll learn how to create buyer personas, navigate and segment your contacts, create marketing campaigns, CTAs, forms, emails, and workflows, and use the social media and reporting tools. The videos, quizzes, and workbooks in this certification are free to all users, but you’ll need to have a Professional or Enterprise subscription to complete the practical exercises.
What you'll learn
- The learner will be able to create a buyer persona in HubSpot.
- The learner will be able to navigate the contacts database in HubSpot.
- The learner will be able to segment their contacts in HubSpot.
- The learner will be able to create a campaign in HubSpot.
- The learner will be able to create calls-to-action in HubSpot.
- The learner will be able to create forms in HubSpot.
- The learner will be able to create an email in HubSpot.
- The learner will be able to automate their inbound marketing strategy.
- The learner will be able to navigate the social tools in HubSpot.
- The learner will be able to identify key reporting features in HubSpot Marketing Hub.
Includes
Contact Management Content Marketing Email Marketing Lead Generation Automation Search Engine Optimization (SEO) Social Media Website Design Artificial Intelligence
HubSpot Certifications
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Instructors
Jorie Munroe
Hailing from the wintry north of Vermont, Jorie is a data nerd in perpetual search of cheeky banter and caffeine. When not exploring with their husband and aussiedoodle, they're typically trying to keep their houseplants alive (and probably failing) and listening to a podcast about ghosts and ghouls. Sour candy connoisseur and wannabe mead-maker.
Juanita Moreno
Juanita was born in Medellin, Colombia. She loves inbound, traveling and her soccer club, Atletico Nacional. She worked at a partner agency for 7 years creating marketing and sales strategies. She taught inbound marketing for 2 years and did consultancy work implementing the HubSpot CRM at SMBs. She’s now an Inbound Professor (Spanish) at HubSpot Academy and has the incredible mission of creating education for Latin America and Iberia.
Jenn Sanchez
Associate Professor
Jenn is an Associate Professor at HubSpot Academy. She holds a Master's degree in Instructional Technology and has a passion for creating a safe space for adult learners to thrive. In her free time, you'll likely find her immersing herself in fantasy novels, hunting for unique treasures at thrift stores, and experimenting with new recipes in the kitchen.
Christine Lee
Inbound Professor
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
Jillian Streit
I have a thirst for knowledge and a passion for helping others expand their skills and expertise. When I’m not working, you can probably find me crafting, snuggling up with my cat, adding another plant to my collection, or enjoying some time outdoors. I am always up for an adventure and will happily share stories about my travels around the world.
Crystal King is a Senior Professor for HubSpot Academy with a focus on social media strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. Crystal received her masters in critical and creative…
Curriculum
Introduction to Marketing Hub
Lesson - 23 min
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Lesson instructor: Jorie Munroe Marketing Hub can be used to increase website traffic, engage contacts through customized web and email content, and efficiently manage relationships through segmentation and automation tools. This lesson will cover the integration of Marketing Hub into an inbound business strategy, provide guidance on navigating the software, and offer insights on leveraging its comprehensive toolkit to meet your marketing objectives.
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Using Buyer Personas in HubSpot
Lesson - 18 min
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Lesson instructor: Juanita Moreno No matter how clever your copy or how powerful your message, if it doesn’t resonate with your organization’s specific audience, it likely won't be successful. In this lesson, you’ll learn why buyer personas are important to your business and content creation efforts, what steps you can take to identify your business' buyer personas, and how you can add them to your HubSpot account.
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Exploring the Contacts Database in HubSpot
Lesson - 27 min
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Lesson instructor: Juanita Moreno Your contacts database is what you'll use to manage every relationship your business has with people. It holds the foundational information you rely on to create personalized experiences for your contacts in a scalable way for your business. In this lesson, you'll learn how the contacts database works to help you grow your business.
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Understanding Segmentation in HubSpot
Lesson - 21 min
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Lesson instructor: Juanita Moreno Creating a segmentation and contact management strategy can help you create and organize the relationships your business is developing with people. In this lesson, you'll learn why segmentation is important and how to set up segmentation in HubSpot using the lists tool.
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Creating a Campaign in HubSpot
Lesson - 22 min
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Lesson instructor: Jorie Munroe In Marketing Hub, campaigns are the fundamental building blocks to execute a successful marketing strategy. They’re designed to help marketers focus their time and efforts, be intentional about their goals, and deliver results that align with the overall direction of the organization. In this lesson, you’ll learn why your business should create campaigns in support of your long-term content strategy, how to create a campaign in HubSpot, and how to report on your campaign efforts.
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Creating Calls-to-Action in HubSpot
Lesson - 24 min
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Lesson instructor: Jorie Munroe A call-to-action button, or CTA, is a clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer. Think of a CTA as a tool that both helps create awareness and excitement around an offer. In this lesson, you’ll learn about creating CTAs that align with your brand as well as some tips and tricks to optimize them for your website audience.
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Creating Forms in HubSpot
Lesson - 42 min
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Lesson instructor: Christine Lee Conversion optimizers can't seem to make up their minds on whether the form is still relevant. With the rise of the topic cluster methodology and movement around ungating content, identifying the right moments for forms can all feel a bit confusing. In this lesson, you'll learn how to identify ideal opportunities to incorporate forms, create one to fit your unique needs, and have an opportunity to practice these skills.
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Understanding Workflows in HubSpot
Lesson - 46 min
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Lesson instructor: Christine Lee A comprehensive marketing strategy has many moving parts. You need to engage your contacts through multiple channels and personalize their experiences. This is why marketing automation is vital to a flourishing marketing strategy. Marketing automation can help you execute personalized engagement at scale and help you deliver content to your leads and customers at the right time. In this lesson, you'll learn about the importance of automation and how to get started using the HubSpot workflows tool.
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Getting Started With Email in HubSpot
Lesson - 17 min
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Lesson instructor: Christine Lee Email is an indispensable channel in marketing. When utilized well, the return on investment is astronomical, and consumers desire to hear from brands through this avenue. This is why it’s critical for every marketer to be able to navigate the email tool in HubSpot. In this lesson, you'll learn the role email marketing plays in an inbound strategy, how to get started, and the different types of emails you can create in HubSpot.
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Understanding Social Media in HubSpot
Lesson - 28 min
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Lesson instructor: Crystal King In this lesson, you’ll learn how to develop a social media strategy that will help you transform the way your company does business. This includes attracting new customers, building loyalty with your existing customers, sharing and sourcing content, and developing one-to-one relationships with fans of your brand.
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Understanding Reporting in Marketing Hub
Lesson - 23 min
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Lesson instructor: Jorie Munroe By using reporting, you'll always be learning about your leads, prospects, and customers, including what motivates them and the types of information they value the most. This data can act as insight or inspiration to inform future marketing campaigns and help your company grow better. In this lesson, you'll learn about how the Marketing Hub reporting tools can help you measure success and optimize your marketing efforts.
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HubSpot Marketing Certification Next Steps
Lesson - 10 min
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Learn what to do once you complete the HubSpot Marketing Certification Course content.
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