Inbound marketing:
Inbound marketing
Cursos de certificação GRATUITO
Aprenda sobre as técnicas de inbound marketing e entenda suas táticas essenciais.
Inclui
1 certificação 9 lições 24 vídeos 7 testes - 4 h 53 m
Marketing de conteúdo Geração de leads Automação Inbound marketing Relatórios e desempenho
Certificações da HubSpot
Aumente seu conjunto de habilidades concluindo certificações reconhecidas pelo setor e adicionando-as ao seu perfil do LinkedIn. Obtenha a certificação hoje e junte-se aos mais de 200.000 profissionais que avançaram em suas carreiras com a HubSpot Academy.
Instrutores
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Adriti Gulati
Adriti is an Inbound Professor focusing on all things customer service. Prior to HubSpot, Adriti worked at a non-profit educational program focusing on getting high school students into colleges and universities. She is passionate about ensuring education is accessible for all. Outside of work, Adriti can be found at your local Chinese restaurant, playing pickle ball, or hiking through southern California.
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Christine Lee
Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
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Jorie Munroe
Jorie nasceu no frio norte de Vermont e leciona na HubSpot Academy. Tem paixão por educação e por inspirar as pessoas nas áreas de relatórios, conversão e publicidade. Ama livros, café e gatos.
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Kara Susvilla
Kara began her HubSpot journey working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she’s excited to continue helping learners grow better as an Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.
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Annie Zelm
As the content manager for Kuno Creative, Annie is the driving force behind content strategy for clients. She uncovers insights about what motivates buyers and uses that knowledge to shape client websites and editorial calendars. Annie previously worked as a journalist and developed a passion for marketing while working at Cedar Point amusement park in Sandusky.
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Andrew Hong
Andrew is the CEO and Co-Founder of Tobe Agency, a growth Agency based in Los Angeles, CA.
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Jamal Meneide
Jamal is a video producer, cinematographer, and on camera talent at HubSpot (you can see him on the HubSpot YouTube channel right now)! Outside of work, Jamal loves taking on creative side projects, dances hip hop, and is a huge gamer.
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Pam Bump
Pam Bump is the Sr. Audience Growth Manager of the HubSpot Blog. In her role, she builds and executes on content strategies aimed at growing traffic from different sources (such as email, social media, and referrals). She also manages the HubSpot Blog’s original data content and oversees the Blog’s subscriber email program.
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Carly Williams
Carly is the Senior Manager of Editorial at HubSpot. She oversees content strategy for HubSpot’s daily business and tech newsletter, The Hustle, and The Hustle’s premium subscription product, Trends.
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Jen Stefancik
Jennifer Brault is a manager on the HubSpot Brand Social Team. Her marketing career has spanned acquisition, brand marketing, social media marketing, and content marketing. She is passionate about mentoring and teaching brands how to grow their social media accounts.
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Scott Fahy
Scott Fahy is an accomplished marketing professional with over 20 years experience, predominantly in financial and bank marketing. An obsessive white-boarder, he solves complex marketing and operational challenges with elegant, user-centric solutions.
Currículo
Bem-vindo(a) à Certificação de Inbound Marketing
Lição - 7 m
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Fundamentos de inbound marketing
Lição - 36 m
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Conhecendo o seu cliente
Lição - 31 m
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Criar conteúdo para a jornada do comprador
Lição - 45 m
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Desenvolvimento de uma estratégia de distribuição de conteúdo
Lição - 44 m
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Marketing comportamental e segmentação de clientes
Lição - 32 m
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Como maximizar o ROI com atribuição de marketing e experimentação
Lição - 50 m
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Uso de automação de marketing e inteligência artificial
Lição - 35 m
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Certificação de Inbound Marketing – Próximas etapas
Lição - 15 m
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