• HubSpot

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WGU × HubSpot AI Foundations Bootcamp

A cohort-based learning experience designed to equip Western Governors University students with high-demand, industry-relevant skills, enhancing career readiness, employability, and engagement in the HubSpot community.

Program Dates: August 24 - October 9, 2026 
Duration: 6 weeks 

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Program Overview

AI is changing how businesses work, and in today's industries, professionals must understand how to use these AI tools strategically and efficiently.

This AI Foundations Bootcamp is a free, 6-week applied learning program designed to give business students real, hands-on experience with the AI tools shaping the marketing, sales, and customer success industries.

This program isn't a lecture series - it's designed to provide each student with a unique, applied learning experience. Each week, you'll work with the HubSpot software to apply what you're learning to an actual business scenario drawn from HubSpot customer case studies, and build toward a project that demonstrates what you can do — not just what you know.

What you'll learn:

  • How to navigate today's AI landscape and choose the right tool at the right time.
  • How to use HubSpot's Breeze AI tools for marketing, content creation, and business development. 
  • How to build and utilize AI Agents for efficiency. 
  • How to think and communicate like an AI-fluent business professional. 
The program includes 90-minute weekly live training sessions + asynchronous project assignments. After successful completion of the program, students will receive an industry-recognized Certificate of Completion and a $450 stipend. 

Program Structure

The HubSpot AI Foundations Bootcamp is a 6 -week program that includes live instruction, independent learning, and applied project work. The program includes:

  • Program Prerequisites & Orientation - completed asynchronously during Week 1
  • 5 weeks of live bootcamp sessions focused on skill-building and project execution

Students join the program as a part of a cohort alongside other WGU students. Community building and peer engagement are an important part of the program and help contribute to students' success. Students should expect to spend 5-7 hours per week attending the live sessions and completing project assignments.  

Note: While students from across the WGU School of Business are encouraged to participate, the program maintains a significant focus on AI within digital marketing and business development. Prior marketing experience is not required; however, successful students in the program will have an interest in deeply exploring marketing within a business development context. 

Live sessions are the core of the bootcamp experience and are designed to be interactive and collaborative. Sessions will be hosted on Wednesdays from 5:00 - 6:30 pm ET. 

Live sessions will include:

  • HubSpot trainer-led teaching and demos

  • Interactive use cases and applied examples

  • Live Q&A and discussion

  • Breakout room activities with peers

Training session attendance is required! Each student is allowed one excused absence. If a session is missed, students are required to review the session recording.

All students complete a final project that demonstrates their ability to apply HubSpot tools, frameworks, and best practices to a real-world business scenario.

Final project expectations:

  • Apply concepts learned during the bootcamp

  • Solve a realistic marketing, sales, service, or business challenge based on one of the four provided case studies. 

  • Produce a tangible, portfolio-ready deliverable

  • Submit the completed project to the HubSpot team for final review. 

Program Eligibility & Expectations

To participate in this program, students must : 

  • Be actively enrolled in one of WGU School of Business Programs. 
  • Be in good academic standing (refer to the Student Handbook for more details)
  • Have an interest in digital marketing, technology, developing AI fluency, and business development. 
  • Be able to attend all live orientation and training sessions. 
  • Commit to completing the required final project.

Application deadline: August 11, 2026 - 11:59 pm MT. Space is limited, and acceptance is not guaranteed.

All applications will be scored based on this application scoring rubric. 

 

Students accepted into the program are expected to:

  • Participate fully in the 6-week program

  • Attend all required live sessions (one excused absence permitted)

  • Complete all prerequisites, assignments, and surveys

  • Actively engage with peers and instructors during live sessions

  • Submit a completed final project 

Participation in the program is an educational experience and does not constitute employment.

Program Details & Timeline

All training sessions will be hosted virtually on Zoom. 

Program Orientation Week: (Async) Prerequisite assignments and recorded orientation sessions will be provided and must be completed in preparation for the program. 

Training Sessions: Wednesdays - 5:00 - 6:30 pm ET

Weekly Office Hours (All Cohorts): Thursdays - 5:00 - 6:00 pm ET 

Week of August 24th

Watch the pre-recorded orientation session and complete required tasks. 

  • Program Overview & Expectations
  • Introduction to HubSpot
  • AI Tool Enablement + Preparing for Session 1

Program prerequisites: 

Accepted students must complete the prerequisites prior to the first live bootcamp training session on September 2nd. 

Training Session 1: Your AI Toolkit: Navigating Today's AI Landscape

Key Themes/Questions: What AI tools exist? What are they good at? How are professionals using them today? How do we use them responsibly?

Learning Objectives:

  • Students will begin using the pre-determined set of AI tools and develop AI tool selection rationales based on their experimentation.
  • Students will practice prompt engineering and compare prompting techniques across tools.
  • Students will engage in a critical evaluation of AI outputs
  • Students will develop AI ethics awareness and learn best practices for AI tool usage
  • Students will begin using AI tools to support their business case project.

Key Themes/Questions: What is HubSpot? What is the value of a Customer Platform? What is HubSpot’s philosophy on AI? How do businesses use HubSpot and how does AI support?

Learning Objectives:

  • Students will learn the fundamentals of CRM setup and the importance of clean data
  • Students will create contacts and learn pipeline management
  • Students will understand how to use Breeze Assistant
  • Students will learn how to effectively navigate a HubSpot portal

Our program will not meet the week of September 14, 2026. Live program sessions will resume on Wednesday, September 16th. 

Utilize the student program group for peer-to-peer support. 

Key Themes/Questions: How do you use AI within the Flywheel and Loop Marketing Frameworks to create impactful content in the age of AI?

Learning Objectives:

  • Students will understand why Inbound Marketing is being disrupted in the age of AI.
  • Students will understand how to apply the Loop Marketing framework.
  • Students will build AI-assisted email campaigns.
  • Students will use Breeze Assistant and Content Remix to scalably create content while maintaining authenticity.
  • Students will learn best practices for responsibly editing AI content and the importance of maintaining human authenticity.

Key Themes/Questions: Go beyond using AI to building AI, introduction to agentic AI

Learning Objectives:

  • Students will learn the purpose and function of effective AI agents
  • Students will understand how to define an agent’s goal and design outputs
  • Students will apply ethical AI guardrails

 

Key Themes/Questions: How can students apply these skills in the real world? How do they incorporate this project into their portfolios? How can students continue to stay engaged with HubSpot?

Final Project - Due: Monday, October 12, 2026. 

Applications are Open!

Applications are reviewed and accepted on a rolling basis. Deadline: August 11, 2026 - 11:59 pm ET

Apply Here

Frequently Asked Questions

We make adjustments to the program after each cohort based on student feedback. However, the majority of the program's curriculum will remain the same. If you want to participate in the program to refresh the skills you previously explored, you are invited to apply again.

Yes. Each bootcamp session is recorded and made available to participants.

However, attendance is required, and each student is allowed one excused absence. If a session is missed due to an excused absence, the student must review the session recording to stay on track with the program.

This bootcamp program is designed to support students both professionally and financially.

Students who successfully complete the program will receive:
  • An industry-recognized Certificate of Completion from HubSpot Academy
  • A hands-on, portfolio-ready final project that demonstrates real-world skill application
  • Increased confidence using HubSpot tools and business workflows
  • A $450 stipend, awarded upon successful completion of the bootcamp and final project
The stipend is intended to support students economically while they gain valuable applied learning experience.

Please review the eligibility criteria outlined here.

If you have questions about your eligibility, please reach out to educationpartners@hubspot.com

Note: While students from across the WGU School of Business are encouraged to participate, the program maintains a significant focus on AI within digital marketing and business development. Prior marketing experience is not required; however, successful students in the program will have an interest in exploring these topics.

Please review the estimated time commitment in the Program Overview. 

Participation in the full program is expected, including attendance at all live sessions and completion of the final project. Students are allowed one excused absence, however, students who miss a live session will be required to watch the session recording and ensure that their final project remains on track. 

This program works in partnership with Parker Dewey. All students who satisfactorily complete the client project will receive a payment of $450 processed by Parker Dewey.

Additional Questions? Reach out to educationpartners@hubspot.com