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What is World Certification Week?

What started as a one day celebration of knowledge in 2020 has transformed into an annual event where HubSpot learners customers and partners come together to upskill, hear from industry experts, get certified to stand out amongst potential employers and impact for their local community.

The impact of World Certification Week goes beyond enabling learners to grow their careers or get accredited. For every certification awarded during the event, HubSpot will donate $5 USD to Indigenous Literacy Foundation (up to $5,000 USD). This is an amazing way to grow your skills with our free courses and support your local community.

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$100,000

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in donations

made within the last 3 years

95+

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countries with awarded

certifications

+479,000

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active certified

users

How to Participate in World Certification Week

1

Create your account or sign into your existing HubSpot Academy account.

 

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Join our live Australia and New Zealand classroom training sessions with a HubSpot certified trainer.

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Invite your colleagues and friends so you can raise money together by completing certifications during World Certification Week.

2

Browse our catalogue of certifications and choose which certifications you want to complete.

 

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Start your certification early so you can complete all that are on your list. 

 

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Reserve a spot in one of our free live training sessions to take your certification and get all your questions answered.

3

Take and pass your certification exams between Monday, May 15, and Friday, May 19, and we'll donate $5 USD to the Indigenous Literacy Foundation. 

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Remember that only certifications completed and passed during World Certification Week will count towards the donation. 

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Share your participation by posting your new certificate on social media using the hashtag #worldcertificationweekanz Don’t forget to tag @HubSpot Academy.
Explore Free Certifications

Join Our Free Virtual Classroom Training

Register below for limited spots to join our free live training virtual training sessions over Zoom with a certified HubSpot classroom trainer!

Take your certification live and have all your questions answered and learn with a group of peers. We have 3 popular certifications to choose from during the week in an Australian and New Zealand friendly timezone so you can pick and choose what you're most interested in, you can join as many as you like!

Tuesday 16th May
12pm-5pm AEST
From contact management and segmentation to email deliverability and analysing your email sends, you’ll learn how to build a strategic email marketing strategy that builds trust with your contacts.
 
<Sorry this session is now full>
Wednesday 17th May
12pm-5pm AEST
Learn how to shape the conversation around your company, build loyalty and attract new customers. Building an effective social media strategy will amplify your inbound marketing efforts aswell as build brand awareness, drive word of mouth and attract buyers.
 
<Sorry this session is now full>
Thursday 18th May
12pm-5pm AEST
Learn everything you need to create a customer-centric advertising strategy including journey based advertising, bidding and targeting strategies, paid search, social media advertising, programmatic reporting and more in this course.
 
<Sorry this session is now full>

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Which Certifications Should I Take?

Individuals

Partners

Digital Marketing

Extend your digital marketing skills in this comprehensive certification program which will provide you with the skills you need to succeed in today's online world.  From developing an inbound-first digital marketing strategy to creating compelling content that appeals to users and search engines, you'll learn everything you need to excel in your digital career. 

HubSpot

Architecture I:

Data Models & APIs

Discover how to map outside data models to HubSpot's structure, and learn about the integration tools and limitations available at each HubSpot edition to level-set with clients, as well as HubSpot's API endpoints, including capabilities and limitations. 

Gain an understanding of the different authentication mechanisms and when each one is appropriate. Finally, you'll learn how to create behavioural events in HubSpot to build a well-rounded view of your client's data. 

Social Media Marketing

Building an effective social media strategy will amplify your inbound marketing efforts aswell as build brand awareness, drive word of mouth and attract buyers.  Invest in your business’ growth and your career by learning how to build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more.

CMS for

Developers II:
Best Practices

Explore how to develop websites that prioritise web accessibility, performance optimisation, SEO, and HubSpot-specific tips and tricks.

As a web developer, you're responsible for creating websites that delight your customers and generate leads for your business. It's not enough, however, for your website to look great — it also needs to be accessible, fast and SEO friendly.

Frictionless 

Sales

Help your sales team grow better by learning how to use  the frictionless selling framework so your team can spend more time selling, and discover how to align your team with your target buyer while transforming your team through a culture of learning.

Objectives-Based Onboarding

This certification offers a deep dive into becoming a strategic advisor, project manager and growth planner when executing the objectives-based onboarding methodology for HubSpot Solutions Partners. 

Learn how to onboard your customer by making your customer’s priorities your priorities during onboarding, so you can accomplish your client's goals faster. 

 

 

Individuals

Digital Marketing

Take the first step towards becoming a digital marketing professional. This comprehensive certification program will provide you with the skills you need to succeed in today's online world. 

Social Media Marketing

The newly updated Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. 

Frictionless Sales

If you want to help your sales team grow better, you need to find ways to remove friction. Learn how to use t
he frictionless selling framework so your team can spend more time selling, and discover how to align your team with your target buyer while transforming your team through a culture of learning.

 

Partners

HubSpot Architecture I: Data Models & APIs

Understand how data lives and flows through HubSpot; Discover how to map outside data models to HubSpot's structure, and learn about the integration tools and limitations available at each HubSpot edition to level-set with clients, as well as HubSpot's API endpoints, including capabilities and limitations. 
Gain an understanding of the different authentication mechanisms and when each one is appropriate. Finally, you'll learn how to create behavioral events in HubSpot to build a well-rounded picture of your client's data. 

CMS for Developers II: Best Practices

Explore how to develop websites that prioritize web accessibility, performance optimization, SEO, and HubSpot-specific best practices.
As a web developer, you're responsible for creating websites that delight your customers and generate leads for your business. It's not enough, however, for your website to look great — it also needs to be accessible, fast, and search-friendly.

Objectives-Based Onboarding

This certification offers a deep dive into becoming a strategic advisor, project manager, and growth planner when executing the objectives-based onboarding methodology for HubSpot Solutions Partners. 
Learn how to onboard your customer by making your customer’s priorities your priorities during onboarding, so you can accomplish your goals faster.

 
 

Empowering Through Education

The Indigenous Literacy Foundation is a national charity of the Australian Book Industry, working with Aboriginal and Torres Strait Islander remote Communities across Australia.

They're Community-led, responding to requests from remote Communities for culturally relevant books, including early learning board books, resources, and programs to support Communities to create and publish their stories in languages of their choice. 

In 2022, the Indigenous Literacy Foundation distributed 116,866 books to 356 remote Communities and 50% of the books in their Book Supply feature Indigenous authors and illustrators. This is an amazing way to continue your upskilling while supporting learning in Australia!

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Learning is a fundamental priority in our organisation, and these kinds of initiatives allow us to grow as professionals and also to help other people. In 2022 we achieved nearly 190 certifications, a goal that makes us proud.

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Alejandra Araque 

Talent Director, Triario

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HubSpot Academy has helped me deepen in different topics that comprise my day-to-day life and are of vital importance; moreover, it always guides me through challenging processes to execute them correctly. It is a great support and information center for everyone.

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Pablo Morales

Account Leader, Grows

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HubSpot Academy has helped me improve my professional profile by giving me a clear orientation on HubSpot and all its tools. With a certification course, you understand how to use the tools from a strategic point of view to achieve your goals.

Iván Lalinde 

Implementation Leader, Grows

Invite Others to Learn

TOGETHER OUR IMPACT IS MORE SIGNIFICANT

Share how you’re participating in World Certification Week by using #worldcertificationweekanz across your social channels.

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