Broadcasts

Landing Pages

A LIVE CRITIQUE OF 30 LANDING PAGES IN 60 MINUTES

Air Date: 10/4/2016 | Length: 57:45

Resources

To-Do

  1. Pick two landing pages—one that is very popular and one that’s underperforming.
  2. Based on the examples here, pick one best practice to apply to the very popular landing page.
  3. Following, rebuild the underperforming landing page from scratch, taking the lessons learned today.
  4. BONUS: Pick one tactic from today’s examples that was not a HubSpot“best practice,” and apply it to a page of your own.

A live critique of your landing pages and emails

Air Date: 9/15/2015 | Length: 56:26

Resources

To-Do

  1. Apply the things you learned today to some of your landing pages and emails
  2. Think about your overall landing page and email strategy and see where you can improve
  3. Remember to always be adding value with your landing pages and emails

Tune up your landing pages for more conversions

Air Date: 5/19/2015 | Length: 50:26

Resources

To-Do

  1. Make a video for a landing page or try out a live stream during your next big event
  2. Turn off cookie tracking on the landing page for your next in-person event
  3. Post live event, set up the landing page to expire
  4. Optimize at least one of your conversion processes

Essentials of Landing Page Success

Air Date: 3/11/2014 | Length: 61:00

Resources

To-Do

  1. Create (or use an existing) a piece of content that you will use as your landing page offer.
  2. Create a landing page following all best practices.
  3. Conduct a content audit of your existing offers
  4. Update your existing landing pages using our pro tips & best practices

Opportunities for Landing Page Optimization

Air Date: 3/18/2014 | Length: 59:44

Resources

To-Do

  1. Begin optimizing the top three  highest priority landing pages
  2. Remember: choose ONE element to optimize at a time
  3. Give any change at least two weeks to take hold before revisiting performance to assess if the change made a positive impact
  4. Export the landing page dashboard to benchmark your landing page data

Review of Customer Landing Pages

Air Date: 61:00 | Length: MM:SS

Resources

To-Do

  1. Update your existing landing pages using our pro tips & best practices
  2. Remember: choose ONE element to optimize at a time
  3. Give any change at least two weeks to take hold before revisiting performance to assess if the change made a positive impact