Broadcasts

Lead Nurturing

how to create qualified leads with lead nurturing

Air Date: 11/13/2012 | Length: 59:23

Resources

To-Do

  1. Choose a persona to create a campaign for 
  2. Use the Workbook to map your content to each stage of the buying process & persona
  3. Use the Workbook to identify the SMART goal of the campaign, timing & the goal of each email


Creating Lead Nurturing Campaigns

Air Date: 11/20/2012 | Length: 59:20

Resources

To-Do

  1. Create the rules for each stage in the buying process 
  2. Map one lead nurturing campaign using the buying process worksheet
  3. Choose the buyer persona to target & set a SMART goal for your campaign
  4. Create a Smart List & write the emails


Executing & Analyzing Lead Nurturing Campaigns

Air Date: 11/27/2012 | Length: 60:38

Resources

To-Do

  1. Setup Workflow in HubSpot using your Lead Nurturing Worksheet & activate the campaign 
  2. Add previous leads via static list if applicable 
  3. Analyze campaign after 25-50 leads have completed the workflow
  4. Submit Workflow to clodolce at hubspot.com for review