Broadcasts

Search Engine Optimization

how seo fits into your 2016 inbound marketing campaigns

Air Date: 10/27/2015 | Length: 59:24

Resources

To-Do

  1. Create new content that solves for user intent – are you effectively answering the visitor’s question?
  2. Make sure that your content is easy for visitors to share.
  3. Put together a list of link acquisition targets.
  4. Follow the steps of the Link Building Project to get your content in front of those targets.

State of SEO 2014

Air Date: 12/4/2014 | Length: 56:23

Resources

To-Do

  1. Group your keywords by topic
  2. Measure success based off of first page keyword rankings for each topic
  3. Create an organic sources and attribution report
  4. Install Google Webmaster Tools on your site

SEO Success Tactics: How to Carve Out Your Niche

Air Date: 12/11/2014 | Length: 53:17

Resources


To-Do

  1. Identify your true  SEO competitors
  2. Brainstorm content ideas and add them to the HubSpot calendar for 2015
  3. Use one or more of the niche tactics in 2015 to increase organic web visitors and conversions
  4. Use HubSpot to create reports to measure content creation results and the impact on your SEO

Cleaning up your SEO Ghosts

Air Date: 11/5/2013 | Length: 62:00

The New Rules of SEO

Air Date: 11/12/2013 | Length: 61:00

Resources

To-Do

  1. Inventory potential link-building relationships
  2. If you haven't yet, start posting to LinkedIn Groups, Twitter or Facebook, do it today
  3. Talk to your customers about how they would search for your business and products/services 
  4. Add name, address and phone number to your website header and/or footer

Preparing for the Future of SEO

Air Date: 11/19/13 | Length: 61:00

Resources

To-Do

  1. Create a content calendar based on seasonality, keyword research, events or company initiatives 
  2. Identify link prospects for 2014
  3. Create monthly social media listening streams
  4. Set up Google Webmaster Tools and Webmaster email notifications