Broadcasts

The Buyer's Journey

Air Date: 10/15/2013 | Length: 58:35

Resources

To-Do

  1. Catalog your content into the content offer inventory worksheet 
  2. Identify The Buyer’s Journey stage of each Content Offer – Awareness, Consideration, Decision


Creating a Holistic Content Experience

Air Date: 10/22/2013 | Length: 61:00

Resources

To-Do

  1. Organize your Content Offer Inventory using the content matrices
  2. Analyze each content matrix
  3. Create a short-term & long-term content roadmap
  4. Use your current content offers in your inbound marketing tactics