HubSpot's Inbound Certification includes eleven classes that cover the core elements of the Inbound Methodology. From the essentials of an effective inbound marketing strategy to landing page anatomy to segmenting your contact database, these classes are the bread and butter of what inbound is all about.
Note: This certification is free and open to the public.
Whether you're a student of marketing or a seasoned professional, our big-picture Inbound Certification will prepare you to better attract strangers, convert visitors, close leads and delight customers.
OPEN TO HUBSPOT CUSTOMERS ONLY
HubSpot has a lot of moving parts. We designed this two-part customer certification to prepare you for and to test you on having a working knowledge of HubSpot and inbound best practices. In this certification, you'll not just learn how to use the tool. You'll learn why you're using it and how it fits in to the inbound methodology. After passing your test, you'll be given action items to complete in our certification practicum. Once you pass both the test and practicum, you'll be fully HubSpot certified.
Note: This certification is open to all HubSpot customers.
Want to become proficient in the HubSpot software and to showcase tangible inbound results? This is the certification for you.
OPEN TO HUBSPOT PARTNERS ONLY
Our best HubSpot Partners have a strong command of the HubSpot software but also know how to effectively manage, deliver and retain clients. In our Partner Certification, you’ll learn about and be tested on topics like lead generation, packaging and pricing, and driving ROI for your clients.
Note: This certification is open to all HubSpot Partners who have passed the HubSpot Certification and who have also purchased Partner Inbound Success Training.
Want to learn how to deliver quality inbound services to your existing clients? Want to have the tools to offer ongoing inbound retainers and to showcase your HubSpot partnership with an official badge and certificate? Go through your preparatory training classes and pass the Partner Certification exam.
OPEN TO EVERYONE
The HubSpot Design Certification tests your knowledge of and proficiency with HubSpot's design tools by assessing your ability to create styled templates that help new and existing HubSpot customers hit their marketing goals with responsive, smart websites.
Note: This free certification is open to the public, though if you are not currently a HubSpot customer then you'll first need to create a free developer account here.
Our Design Certification is meant primarily for web designers who have, at minimum, an intermediate familiarity with CSS and HTML. While only basic HTML knowledge will be necessary for building site templates on HubSpot, having an intermediate level of HTML expertise will prove helpful.
A HubSpot Design Certification will also help you to stand out in the HubSpot marketplace as a high-quality template provider who adheres to marketing and structural best practices.
OPEN TO HUBSPOT CUSTOMERS ONLY
Contextual marketing personalizes a user's experience on your website, based on who they are and what they're looking for. If you want to be on the cutting edge of marketing, this is for you. In the Contextual Marketing Certification, you'll learn how to create a website experience tailored to your users' needs and preferences. In order to become certified, you'll demonstrate your knowledge of and proficiency in smart content by completing a test and practicum.
Due to the use of smart content, this certification is open to HubSpot customers on the COS platform with the Professional or Enterprise level product only. The certification training consists of four classes and two live Labs; this training is available to customers for an additional fee.
This certification is designed for those who are comfortable with the HubSpot tools and inbound best practices. It is highly recommended that attendees are HubSpot Certified.
As the content in this certification is closely tied to who your contacts are and how they're segmented, in order to be successful, you should have at least 500 contacts in your HubSpot Contacts database and should feel comfortable with lead segmentation strategies. You should also have clearly developed Buyer Personas, as well as content tailored to each stage of the buyer's journey.