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Certification Courses from HubSpot

HubSpot Academy's certification programs help take your inbound skills to the next level.

Inbound Certification


The Inbound Certification is a comprehensive marketing course that covers the core elements of the Inbound Methodology.

The self-paced curriculum introduces the fundamentals of how to attract visitors, convert leads, close customers and delight customers into promoters.


Email Marketing Certification (ALL NEW!)


2.4 million emails are sent every second worldwide, but most of them are never opened. This advanced email marketing certification course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization come together to create an email marketing strategy that grows your business, and your career.

Is this right for me?

Note: This certification is free and open to all.
By achieving this certification, you will have proven your understanding of advanced email marketing tactics and its purpose in your inbound marketing strategy.


Inbound Sales Certification


HubSpot's free Inbound Sales Certification includes five classes that introduce you to the Inbound Sales Methodology. From identifying potential buyers, to developing outreach strategies, to building personalized presentations, this free certification covers the basics of what inbound sales is all about.

Is this right for me?

Note: This certification is open and free to everyone.
Whether you're just getting started in sales or you're a seasoned professional, the Inbound Sales Certification will prepare you to better identify, connect, explore, and advise today’s empowered buyer.


Content Marketing Certification


This content marketing certification course will teach you how storytelling, content creation, repurposing, and promotion come together to build an inbound content marketing machine that grows your business, and your career.

Is this right for me?

Note: This is a pre-registration, and the certification course will be open to all when launched.
By passing this certification exam, you will have proven your understanding of advanced content marketing tactics and its purpose in a marketing strategy.


HubSpot Certification


HubSpot has a lot of moving parts. We designed this two-part customer certification to prepare you for and to test you on having a working knowledge of HubSpot and inbound best practices. In this certification, you'll not just learn how to use the tool. You'll learn why you're using it and how it fits in to the inbound methodology. After passing your test, you'll be given action items to complete in our certification practicum. Once you pass both the test and practicum, you'll be fully HubSpot certified.

Is this right for me?

Note: This certification is open to all HubSpot customers.
Want to become proficient in the HubSpot software and to showcase tangible inbound results? This is the certification for you.


Agency Partner Certification


Our best HubSpot Agency Partners have a strong command of the HubSpot software but also know how to effectively manage, deliver and retain clients. In our Agency Partner Certification, you’ll learn about and be tested on topics like lead generation, packaging and pricing, and driving ROI for your clients.

Is this right for me?

Note: This certification is open to all HubSpot Partners who have passed the HubSpot Certification and who have also purchased Partner Inbound Success Training.
Want to learn how to deliver quality inbound services to your existing clients? Want to have the tools to offer ongoing inbound retainers and to showcase your HubSpot partnership with an official badge and certificate? Go through your preparatory training classes and pass the Partner Certification exam.


Growth-Driven Design Agency Certification


In this certification course, you will learn the Growth-Driven Design Methodology, and how to market, sell, and service clients with the Growth-Driven Design Methodology.

Is this right for me?

HubSpot Agency Partner? Learn how to generate consistent, retainer-based revenue streams. If you aren't yet a partner, never fear! Learn how to generate consistent, retainer-based revenue streams, create websites for the HubSpot Content Optimziation System, start your own digital marketing agency and find internships and full-time positions in digital marketing agencies.


HubSpot Design Certification


The HubSpot Design Certification tests your knowledge of and proficiency with HubSpot's design tools by assessing your ability to create styled templates that help new and existing HubSpot customers hit their marketing goals with responsive, smart websites.

Note: If you are not currently a HubSpot customer, create a free design account here.

Is this right for me?

Our Design Certification is meant primarily for web designers who have, at minimum, an intermediate familiarity with CSS and HTML. While only basic HTML knowledge will be necessary for building site templates on HubSpot, having an intermediate level of HTML expertise will prove helpful.

A HubSpot Design Certification will also help you to stand out in the HubSpot marketplace as a high-quality template provider who adheres to marketing and structural best practices.


Contextual Marketing Certification


Contextual marketing creates a personalized website experience so you give the right people, the right content, at the right time. In the Contextual Marketing Certification, you'll learn how to create a personalized website based on the context of who your visitor is and what they're looking for. In order to become certified, you'll demonstrate your knowledge of and proficiency in smart content by completing a test and practicum.

Is this right for me?

This certification is open to HubSpot customers with access to the COS platform with a Professional or Enterprise level account only.

This certification is designed for those who are comfortable with the HubSpot tools and inbound best practices. As the content in this certification is closely tied to who your contacts are, you should feel comfortable with lead segmentation strategies. It is highly recommended that you are HubSpot Certified.

If you want to be on the cutting edge of marketing, this certification is for you.


New to HubSpot Academy?

Start with the Inbound Certification course.

Register today »