Inbound Certification Frequently
Asked Questions (FAQ)

Table of Contents

General Inbound Certification Questions

What is the Inbound Certification?

The Inbound Certification is a free online marketing course that is open to anyone and everyone. From college students to entrepreneurs to marketing professionals, the Inbound Certification helps you stay on top of the latest trends in the inbound world.

The free inbound training is comprised of 12 classes that vary from 10 -45 minutes. The content spans the entire Inbound Methodology from how to attract visitors with content and website optimization, to how to convert visitors into leads, close leads into customers and then delight those customers into promoters. Each class covers the high-level best practices and fundamentals of these individual components of the methodology.

Who is this certification for?

Marketers, business owners, students, CEOs, start-ups - anybody who is looking for the big picture of how inbound can help them to attract visitors, convert leads, close customers, and delight customers into promoters. 

How long does this certification take?

This certification includes twelve pre-recorded training classes tied to the Inbound Methodology. Each class is around 20-40 minutes in length.

Who can I contact for more information about a particular class?

Feel free to contact our @HubSpotAcademy handle on Twitter.


I didn't pass my test! Can I take it again?

Of course! If you don't pass, you must wait 48 hours before taking the test again. (Pro tip: Use those 48 hours to study up.) Use our study guides as resources to help you prepare to rock it on the test.

You can take the test up to three times before getting locked out for 30 days.

Can I have the questions and answers to my exam?

Our goal is to give everyone an equal opportunity when taking the exam, thus we do not share the questions and answers from the exam, even if completed. 

Can I save my test progress and come back later?

Nope. Once you start the test, the timer starts and cannot be paused - even if you close out of the page or your browser. You need to complete the test within one sitting.

I tried to take the test but when I logged in, it told me that I did not pass. I haven't even taken the exam! What happened?

All our certification test are timed, and the timer starts as soon as you view the first page of questions. Chances are, you started the test at a previous time but closed out of it before finishing. While the test timer keeps running regardless of if you still have the test window open, the system can't send notifications of expired time while you're not currently logged in. Thus, you'll receive notification of not passing the exam upon returning to the page. 

Please accept our apologies for the inconvenience! The test will unlock itself 48 hours after you received the notification that your time expired.

I passed but think I can get a better score! Can I take it again?

We don't currently offer retakes for folks who have already passed the test. Raw test scores aren't displayed anywhere, though, so if you pass, you pass!

You calculated my score wrong, and I should have passed.

When we calculate your score, we look at incorrect answers / number of questions, instead of averaging the percentage scores for each section. The problem with the second method is that not all sections have the same number of questions, and so the percentages aren't all weighted the same.

Those questions are tough. What gives?

Each test question is designed to test your knowledge of inbound methodology. Topics are pulled directly from the key points laid out in each of our eleven preparatory classes. Yes, they're tough. But that certificate means something special, so it ought to be hard to get one.

I never received an email after taking the test.   

If you've ever unsubscribed from any HubSpot email, you may not receive the certification-related email. If you'd like to re-subscribe to only certifications-related email, you can do so by following the directions in the following article:


Will I ever lose access to the content?

Nope. As long as you have your login information, you are able to login to view the content and access the exam.

How often is this content updated?

The last version of the Inbound Certification was launched on May 1st.  We put a lot of emphasis on updating the content to be the most recent best practices, examples, stories and statistics from around the web. We also update it so we are able to update our teaching style to incorporate suggestions from customers, exam-takers, HubSpotters and anyone who has gone through the certification in some capacity. 

Can I watch the videos on my phone?

Yes, you sure can. While you can watch the videos directly from your desktop, you're also able watch them on your phone. If you have iTunes, you can subscribe to, or download, the videos from the Inbound Certification video podcast

Badge & Certificates 

Can I move my certification to a different email address?

Absolutely! The only caveat is that the address you’re moving certifications TO must currently be associated with a HubSpot Portal of some kind. Either add the address you’d like to move your certifications TO as a user in an existing portal, or create a free account here.        

Once you’ve made sure the address you’re moving your certifications to is associated with a HubSpot portal of some kind, contact HubSpot's support team to request a certification swap.. 

Oh and a friendly reminder that according to the Terms and Conditions, the Inbound Certification badge must include an individual's name.  Companies or agencies are not permitted to put their company or agency name on a certification badge. 

Can I change the name on my certification badge?

Yep! In your HubSpot account, when you change your name in Settings (when logged into your account, select your name in the top-right, then "Settings"), that will also update the name on your certification badge and certificate.

What's the difference between the badge and the certificate?

The badge is a PNG image that you can place on your own website. Show off those outstanding inbound skills! The certificate is a printable PDF. Put it on your fridge. Frame it. Laminate it and eat your breakfast on it in the morning. It's up to you!

What's the best way to show off my badge?

Your badge represents all the hard work you put in towards earning a certification - and not to mention your inbound expertise. Show it off! Here are a few of the ways you can demonstrate your expertise:

  • Add it to your website. You can use the badge embed code to add your badge to the HTML of your site, or upload the image. 
  • Display your badge to inbound marketers across the world in the community. This actually happens automatically when you create an account with the same email you used to become certified.
  • Add your badge to your email signature! 
  • Add your badge to your LinkedIn profile, or upload your certification by using the "Add to profile" feature. The "Add to profile" link will easily add your certification to your profile. Below, find an image pointing to where you should select to add your Certification to your profile.

How do I embed the badge on my website?

After you pass your certification test, you'll be given your embed code.        


You can copy that code and paste it onto your website, anywhere you would like the badge to show up.

How do I resize this badge?

If you're familiar with HTML, you can edit the embed code. Look for the img tag and add in your height and width parameters.

Do you offer company certifications?

We only offer company certifications to HubSpot Partners (Value Added Resellers). If your company is a HubSpot Partner, you can take our Partner Certification.


How can I connect with other certified marketers?

Great idea! There are a couple of ways to sync up with other certified inbound marketers.

  • If you're a Twitter user, you can follow the #INBOUND hashtag.
  • Check out! It's a free online community for discovering great inbound content and connecting with other amazing inbound marketers.

How can I see who's passed one of your certifications?           

Head over to, you'll be able to network and connect with other members of the inbound community across the world. If they've passed one of our certifications, you'll see it listed right on their member profile. You'll also get a window into what they've been saying and sharing - a great indicator of their inbound expertise!

Where did my user profile go?

It's getting a face-lift! User profiles for all graduates of Inbound Certification will be available in the coming months. If you get certified before user profiles are available, don't worry. We'll make sure you get one too.

You can also register for the community and obtain a profile through there. Not only will you have a user profile that will showcase your badge, you'll also be able to participate in the various conversations, groups and knowledge sharing that goes on there. 

Can I use your slides in my own presentation, or blog about the certification?

You sure can! Please credit HubSpot where appropriate. You can download slides from each class on the class pages, right underneath the video. Look for a grey button that says "Download Slides."

And if you're thinking about blogging about it, we strongly encourage it! If you do, please remember to include a link back to the certification program itself, and again, credit HubSpot's content where appropriate. 


Why does my certification expire after one year?

The world of inbound is evolving at a very rapid pace. As the tools marketers have available in their toolboxes change, so does how we go about doing inbound. We'll be updating our classes and exam to keep up with these changes, so you'll need to get re-certified to demonstrate that you know just what inbound is all about on a yearly basis.

And this isn't too uncommon. This model is similar to Google or other marketing certification programs. Our certification programs consider how quickly the Internet and its marketing tools change - we want to make sure we are giving marketers the most up-to-date credentials as possible. That standard will help us to keep the certification truly valuable to its award recipients.

Why should I renew my certification?

The world of inbound changes fast! We want to make sure that you remain at the forefront of inbound knowledge and to continue to find success with it.             

In May, we launched the 2015-2016 version of the Inbound Certification.  Eleven of the previous classes have been replaced with updated versions. Since the certification is designed to teach not just inbound marketing, but what it takes to be an inbound company as a whole, we've also introduced two new classes to the program: a class on calls-to-action, and one on utilizing thank you pages..             

So if you'd like to learn about what is new in the world of inbound, we think you'll find a lot of value in renewing your certification.      

I received an email saying there’s a new version of one of my certifications available, but then it says I’ll get access to it in 30 days. Which is right?

While you have access to the updated certification classes and study guide right now, you cannot yet access the new test. This is because once you've passed, you're not permitted back into the test until one year from your test pass date. Feel free to review the new certification content right now, but keep in mind that you’ll only be able to access the test in 30 days.

If I have X days left before expiration but re-certify now, will it extend 13 months from the original expiration date or the re-certification?

Your new certification badge will extend 13 months from the re-certification date, not your original certification date. Keep in mind, though, that you won’t be able to access the new certification test until 60 days from your expiration date.

I took the test last year. Can I just take the test without taking all of the new classes?

Since we completely re-vamped the ten existing classes with new content as well as added two brand new courses, it’s highly recommended that you go back and watch the classes over again. You certainly can take the test to see where you stand, but if you don't pass, you must wait 48 hours before taking the test again. You can take the test up to three times before getting locked out for 30 days.  I highly recommend using our study guide as a resource to help you prepare to rock it on the test.

For more information about HubSpot's Certification Expiration Policy, check out this page.

Feedback & Support: 

I noticed a spelling or grammatical mistake.

We'd love to hear about it. Please contact our certifications team by filling out the following form.

I am looking for another certification and can't find it. Where are they listed?

HubSpot Academy offers a host of free certification courses for marketers, entrepreneurs, sales professionals, web designers, and HubSpot agencies. View all certifications >>

Here are some of the more relevant certifications to the Inbound Certification:

Can you reset my password? The reset isn’t working.

Unfortunately there's no way for us to reset your password. However, you can create a new user or account with the correct email address and if necessary, we can transfer any existing certification to that new account.        

You can also submit a web ticket with our friendly Support team, and they will get back to you with help within one business day.                  


Now that I'm Inbound certified, where can I look for new job opportunities?

First, if you haven't already, we recommend adding your Inbound Certification to your LinkedIn profile, as that can increase your profile views by six times. 

Then, head over to the community to look through the opportunities available posted on the job board.

Where can I find people who are Inbound certified to hire for my company?

Head over to and sort by profiles of people who have the Inbound Certification.

Does being "Certified" or holding a badge mean someone knows how to do great marketing, be an awesome agency, create great web design, etc.?

Nope. Though we do hope our participants learn a lot from our certifications and other stuff we offer through HubSpot Academy.    

Partner-Specific Questions

How long will it take for my agency to appear in the Partner Directory for a particular certification?

It should happen within a day. You will just need to make sure that the person who was certified is a user on your HubSpot portal.

Inbound Marketing University (deprecated)

I'm already certified through IMU. Do I need to get re-certified?

Yep, you do. Although IMU certification was complete when it was introduced, the world of inbound marketing changes fast. The Inbound Certification teaches a thoroughly modern, comprehensive course on what it means to be an inbound marketer today.

How is this different from Inbound Marketing University?

Inbound Marketing University (IMU) was a series of 18 webinars on everything from public relations to publishing blog posts. IMU was started in 2009 and has since been replaced by our new Inbound Certification. The Inbound Certification program is a series of 9 classes based on the framework of the inbound methodology. Unlike IMU, the Inbound Certification teaches marketers the purpose of and tactics for successfully attracting, converting, closing, and delighting customers.


Other Terms and Conditions

Are there any other terms or rules I should know about?

Yep, read on.

  • First off, we reserve the right to modify these terms at any time without giving you prior notice. Your use of the HubSpot Academy or its certifications after any such modification constitutes your agreement to follow and be bound by these terms as modified. If you don’t agree with these terms, you shouldn’t use the HubSpot Academy or its certifications.                   
  • If we provide you with a certification badge, certificate or other associated content, you may not alter the intended meaning or appearance of such certification badges, certificates, or associated content in any way.
  • Except as we describe below, all certification badges must include an individual's name.  Companies or agencies are not permitted to put their company or agency name on a certification badge. This does not apply to our Partner Certification badge, which may include the Partner’s company or agency name.            
  • Unless we otherwise agree in writing, no HubSpot Academy content (certifications included) can be sold or used for profit by you or your company or agency.
  • If you wish to write about the certification, or content, or share images and graphics being used - our request is that you do not release any specific test questions or answers, and link back to the certification program. More information on our content usage and guidelines can be found here:
  • We will not release information about whether or not you have taken a test, how you performed, whether or not you submitted a practicum, or other items related to your certification performance without your permission.  This also means that if you are looking to understand how someone else performed on a certification, you’ll have to ask him or her directly, or get his or her permission to have this information sent to you.
  • All certification participants must abide by all the other rules and criteria listed here on this page or otherwise applicable.                   
  • We may change the name or appearance of any certification badge as necessary and you must use the most up-to-date version.
  • Unless otherwise specified, all certification badges expire one year from the end of the month following when they were granted. Certification participants will need to renew their certification status on or prior to this expiration in order to retain access to the certification badge. For more information about HubSpot's Certification Expiration Policy, check out  this page
  • We might change access to certifications, requirements for pre-requisites for certifications, discontinue certifications, or elect to charge a fee for certifications at any time.    

I have a question that wasn't answered above.

Let us know. As new questions come in, we'll continuously update this page. Contact our Support team with your questions.