The Inbound Certification is a free online marketing course that is open to anyone and everyone. From college students to entrepreneurs to marketing professionals, the Inbound Certification helps you stay on top of the latest trends in the inbound world.
The free inbound training is comprised of 12 classes that vary from 10 -45 minutes. The content spans the entire Inbound Methodology from how to attract visitors with content and website optimization, to how to convert visitors into leads, close leads into customers and then delight those customers into promoters. Each class covers the high-level best practices and fundamentals of these individual components of the methodology.
Marketers, business owners, students, CEOs, start-ups - anybody who is looking for the big picture of how inbound can help them to attract visitors, convert leads, close customers, and delight customers into promoters.
This certification includes twelve pre-recorded training classes tied to the Inbound Methodology. Each class is around 20-40 minutes in length.
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Of course! If you don't pass, you must wait 24 hours before taking the test again. (Pro tip: Use those 24 hours to study up.) Use our study guides as resources to help you prepare to rock it on the test.
You can take the test up to three times before getting locked out for 30 days.
Our goal is to give everyone an equal opportunity when taking the exam, thus we do not share the questions and answers from the exam, even if completed.
Nope. Once you start the test, the timer starts and cannot be paused - even if you close out of the page or your browser. You need to complete the test within one sitting.
All our certification test are timed, and the timer starts as soon as you view the first page of questions. Chances are, you started the test at a previous time but closed out of it before finishing. While the test timer keeps running regardless of if you still have the test window open, the system can't send notifications of expired time while you're not currently logged in. Thus, you'll receive notification of not passing the exam upon returning to the page.
Please accept our apologies for the inconvenience! The test will unlock itself 48 hours after you received the notification that your time expired.
We don't currently offer retakes for folks who have already passed the test. Raw test scores aren't displayed anywhere, though, so if you pass, you pass!
When we calculate your score, we look at incorrect answers / number of questions, instead of averaging the percentage scores for each section. The problem with the second method is that not all sections have the same number of questions, and so the percentages aren't all weighted the same.
Each test question is designed to test your knowledge of inbound methodology. Topics are pulled directly from the key points laid out in each of our eleven preparatory classes. Yes, they're tough. But that certificate means something special, so it ought to be hard to get one.
If you've ever unsubscribed from any HubSpot email, you may not receive the certification-related email. If you'd like to re-subscribe to only certifications-related email, you can do so by following the directions in the following article: http://help.hubspot.com/articles/KCS_Article/Email/How-can-I-resubscribe-to-HubSpot-emails.
Nope. As long as you have your login information, you are able to login to view the content and access the exam.
The last version of the Inbound Certification was launched on May 1st. We put a lot of emphasis on updating the content to be the most recent best practices, examples, stories and statistics from around the web. We also update it so we are able to update our teaching style to incorporate suggestions from customers, exam-takers, HubSpotters and anyone who has gone through the certification in some capacity.
Yes, you sure can. While you can watch the videos directly from your desktop, you're also able watch them on your phone. If you have iTunes, you can subscribe to, or download, the videos from the Inbound Certification video podcast.
Absolutely! The only caveat is that the address you’re moving certifications TO must currently be associated with a HubSpot Portal of some kind. Either add the address you’d like to move your certifications TO as a user in an existing portal, or create a free account here.
Once you’ve made sure the address you’re moving your certifications to is associated with a HubSpot portal of some kind, contact HubSpot's support team to request a certification swap..
Oh and a friendly reminder that according to the Terms and Conditions, the Inbound Certification badge must include an individual's name. Companies or agencies are not permitted to put their company or agency name on a certification badge.
Yep! In your HubSpot account, when you change your name in Settings (when logged into your account, select your name in the top-right, then "Settings"), that will also update the name on your certification badge and certificate.
The badge is a PNG image that you can place on your own website. Show off those outstanding inbound skills! The certificate is a printable PDF. Put it on your fridge. Frame it. Laminate it and eat your breakfast on it in the morning. It's up to you!
Your badge represents all the hard work you put in towards earning a certification - and not to mention your inbound expertise. Show it off! Here are a few of the ways you can demonstrate your expertise:
After you pass your certification test, you'll be given your embed code.
You can copy that code and paste it onto your website, anywhere you would like the badge to show up.
If you're familiar with HTML, you can edit the embed code. Look for the img tag and add in your height and width parameters.
We only offer company certifications to HubSpot Partners (Value Added Resellers). If your company is a HubSpot Partner, you can take our Partner Certification.
Great idea! There are a couple of ways to sync up with other certified inbound marketers.
Head over to inbound.org, you'll be able to network and connect with other members of the inbound community across the world. If they've passed one of our certifications, you'll see it listed right on their member profile. You'll also get a window into what they've been saying and sharing - a great indicator of their inbound expertise!
It's getting a face-lift! User profiles for all graduates of Inbound Certification will be available in the coming months. If you get certified before user profiles are available, don't worry. We'll make sure you get one too.
You can also register for the Inbound.org community and obtain a profile through there. Not only will you have a user profile that will showcase your badge, you'll also be able to participate in the various conversations, groups and knowledge sharing that goes on there.
You sure can! Please credit HubSpot where appropriate. You can download slides from each class on the class pages, right underneath the video. Look for a grey button that says "Download Slides."
And if you're thinking about blogging about it, we strongly encourage it! If you do, please remember to include a link back to the certification program itself, and again, credit HubSpot's content where appropriate.
The world of inbound is evolving at a very rapid pace. As the tools marketers have available in their toolboxes change, so does how we go about doing inbound. We'll be updating our classes and exam to keep up with these changes, so you'll need to get re-certified to demonstrate that you know just what inbound is all about on a yearly basis.
And this isn't too uncommon. This model is similar to Google or other marketing certification programs. Our certification programs consider how quickly the Internet and its marketing tools change - we want to make sure we are giving marketers the most up-to-date credentials as possible. That standard will help us to keep the certification truly valuable to its award recipients.
The world of inbound changes fast! We want to make sure that you remain at the forefront of inbound knowledge and to continue to find success with it.
In May, we launched the 2015-2016 version of the Inbound Certification. Eleven of the previous classes have been replaced with updated versions. Since the certification is designed to teach not just inbound marketing, but what it takes to be an inbound company as a whole, we've also introduced two new classes to the program: a class on calls-to-action, and one on utilizing thank you pages..
So if you'd like to learn about what is new in the world of inbound, we think you'll find a lot of value in renewing your certification.
While you have access to the updated certification classes and study guide right now, you cannot yet access the new test. This is because once you've passed, you're not permitted back into the test until one year from your test pass date. Feel free to review the new certification content right now, but keep in mind that you’ll only be able to access the test in 30 days.
Your new certification badge will extend 25 months from the re-certification date, not your original certification date. Keep in mind, though, that you won’t be able to access the new certification test until 60 days from your expiration date.
Since we completely re-vamped the ten existing classes with new content as well as added two brand new courses, it’s highly recommended that you go back and watch the classes over again. You certainly can take the test to see where you stand, but if you don't pass, you must wait 24 hours before taking the test again. You can take the test up to three times before getting locked out for 30 days. I highly recommend using our study guide as a resource to help you prepare to rock it on the test.
We'd love to hear about it. Please contact our certifications team by filling out the following form.
HubSpot Academy offers a host of free certification courses for marketers, entrepreneurs, sales professionals, web designers, and HubSpot agencies. View all certifications >>
Here are some of the more relevant certifications to the Inbound Certification:
Unfortunately there's no way for us to reset your password. However, you can create a new user or account with the correct email address and if necessary, we can transfer any existing certification to that new account.
You can also submit a web ticket with our friendly Support team, and they will get back to you with help within one business day.
First, if you haven't already, we recommend adding your Inbound Certification to your LinkedIn profile, as that can increase your profile views by six times.
Then, head over to the inbound.org community to look through the opportunities available posted on the job board.
Head over to inbound.org and sort by profiles of people who have the Inbound Certification.
Nope. Though we do hope our participants learn a lot from our certifications and other stuff we offer through HubSpot Academy.
It should happen within a day. You will just need to make sure that the person who was certified is a user on your HubSpot portal.
Yep, you do. Although IMU certification was complete when it was introduced, the world of inbound marketing changes fast. The Inbound Certification teaches a thoroughly modern, comprehensive course on what it means to be an inbound marketer today.
Inbound Marketing University (IMU) was a series of 18 webinars on everything from public relations to publishing blog posts. IMU was started in 2009 and has since been replaced by our new Inbound Certification. The Inbound Certification program is a series of 9 classes based on the framework of the inbound methodology. Unlike IMU, the Inbound Certification teaches marketers the purpose of and tactics for successfully attracting, converting, closing, and delighting customers.
Yep, read on.
Let us know. As new questions come in, we'll continuously update this page. Contact our Support team with your questions.