How do you optimize your website? Optimizing a website requires thought and planning. It first starts with understanding what kind of people you want to find your website. Once you know who they are, the next step is to determine what you want them to do when you get there. Optimization is about creating a world-class website experience through clear content, user-friendly design and keyword optimization.

This class fits into the "Attract" stage of inbound marketing methodology - we optimize our website to attract the right kind of website visitors to our site.

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