The Anatomy of a Landing Page

Your Curriculum

Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.

This class fits into the "Convert" stage of inbound marketing methodology - we create landing pages to advertise the benefits of our marketing offers.

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landing pages trainingThe Anatomy of a Landing Page


What You Will Learn

describe the imageWhat are landing pages and why do you need them on your website?

    • Designed to convert visitors to leads
    • Landing pages are like digital sales reps
    • All leads are not created equal

 

describe the imageMake landing pages with your ideal buyer persona in mind

describe the imageMaking landing pages that work for you

    • Landing page infrastructure
    • Effective landing page framework
    • How to analyze landing pages


Class Resources



Meet Your Professor

chris lodolce hubspotChris LoDolce (LinkedIn, Twitter) joined HubSpot as an Inbound Marketing Consultant. He then transitioned to the Enterprise consulting team, where he worked with customers on an ongoing basis, developing complex integrated inbound marketing campaigns and strategies. Chris now works on the Customer Training team and specializes in the conversion process (CTA's Landing Pages & TYP's), Workflows (Lead Nurturing) and Lifecycle Stage Marketing.

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