Social Media Series - Creating Your Social Media Strategy

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Social Media Strategy Webinar Series
Webinars > Social Media Series

Building Your Social Media Plan

Webinar Slides


 

Webinar Resources

Webinar Tasks

  1. Identify the social networks your personas are spending time on
  2. Create accounts on social networks, if necessary
  3. Identify social media benchmarks using your social data. Use the benchmarks to create a SMART goal
  4. Create a social media response SLA

      Watch the Webinar

      Length: 59:29 | Airdate: 2/11/14

       


      Executing on Your Social Media Plan  

      Webinar Slides


       

      Webinar Resources

      Webinar Tasks

      1. Optimize your social media profiles
      2. Create a social media sharing calendar
      3. Find sources of curated content and begin sharing with your followers
      4. Follow the social media sharing rules outlined during this webinar 

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          Length: 60:00 | Airdate: 2/18/14

           



          Improving Your Social Media Plan With Data

          Webinar Slides


           

          Webinar Resources

          Webinar Tasks

          1. Create a monthly social media report 
          2. Analyze applicable social platform data 
          3. Use the data to create a goal and plan to improve specific aspects of your social media plan 
          4. Set up social monitoring email notifications

           

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              Length: 58:43 | Airdate: 2/25/14

               



              Using LinkedIn for Lead Conversion & Customer Delight

              Webinar Slides


               

              Webinar Resources

              Webinar Tasks

              1. Connect Linkedin Profiles & Groups to HubSpot
              2. Create a LinkedIn company page & publishing schedule
              3. Identify Groups to join & start participating 
              4. Think about creating a group of your own

                Watch the Webinar

                Length: 61:57 | Airdate: 3/12/13

                 



                Leveraging Facebook for B2B & B2C Marketing

                Webinar Slides


                 

                Webinar Resources

                Webinar Tasks

                1. Connect your Facebook Page to HubSpot & create a publishing schedule 
                2. If appropriate, create a Facebook page & a publishing schedule
                3. Create an engaging piece of content for your facebook page & monitor likes & shares
                4. Always provide value by using content, questions, & images. Always respond swiftly.

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                    Length: 60:18 | Airdate: 3/19/13

                     




                    Incorporating Twitter into Your Inbound Marketing

                    Webinar Slides


                     

                    Webinar Resources

                    Webinar Tasks

                    1. Connect your Twitter Account(s) to HubSpot & create a publishing habit
                    2. If appropriate, create a Twitter account & a publishing habit
                    3. Leverage lots of unique content in the form of photos, videos & evergreen content
                    4. Always respond swiftly with the right voice & tone.

                        Watch the Webinar

                        Length: | Airdate: 3/26/13