Webinar Slides

Webinar Resources

• Social Media Training Class & How to use the social media publishing tool
• A Step-by-Step Guide to LinkedIn's Company Pages
• How to Use LinkedIn Emails to Generate Loads of Leads
• How to Generate Leads Using LinkedIn Groups

Webinar Tasks

1. Connect Linkedin Profiles & Groups to HubSpot
2. Create a LinkedIn company page & publishing schedule
3. Identify Groups to join & start participating 
4. Think about creating a group of your own

Webinar Slides

Webinar Resources

• How the New Facebook News Feed Changes Your Content Strategy
• How to Master Facebook Marketing in 10 Days
• Evaluate Your Facebook Page With This Simple Checklist
• How to Get More Likes, Comments and Shares on Facebook
• Social Media Training Class & How to use the social media publishing tool

Webinar Tasks

1. Connect your Facebook Page to HubSpot & create a publishing schedule 
2. If appropriate, create a Facebook page & a publishing schedule
3. Create an engaging piece of content for your facebook page & monitor likes & shares
4. Always provide value by using content, questions, & images. Always respond swiftly.

Webinar Slides

Webinar Resources

• How to Attract Customers with Twitter & Vine [Ebook]
• 6 Data-Backed Tips for Getting More Retweets [Research]
• Build your community resources by Twitter
• The Social Media Publishing Schedule [Template]
• Social Media Training Class & How to use the social media publishing tool

Webinar Tasks

1. Connect your Twitter Account(s) to HubSpot & create a publishing habit
2. If appropriate, create a Twitter account & a publishing habit
3. Leverage lots of unique content in the form of photos, videos & evergreen content
4. Always respond swiftly with the right voice & tone.

Webinar Slides

Webinar Resources

• How to install and use HubSpot's social media bookmarklet
• How to Attract the RIGHT Social Media Followers for Your Business
• Why You Need Social Media Followers Who Won't Ever Buy

Webinar Tasks

1. Audit your followers & who you’re following
2. Research where your marketing personas are consuming & sharing content
3. Continually be searching for new fans & followers
4. And always, share 50% of other people’s content

Webinar Resources

• How to use the Social Media Publishing Tool
• 8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
• Google+ Local Replaces Google Places: What Local Businesses Should Know

Webinar Tasks

1. Use the Social Media Publishing tool to schedule 20-30 updates per week
2. Make sure you share 50% of other people’s content
3. Analyze your clicks & look for patterns & trends
4. Analyze your results: traffic, leads & customers