Blogging for Business Course:

Blogging Course: How to Start a Successful Blog

FREE Course

Discover how to create a thriving blog that engages your target audience and drives business growth in HubSpot Academy’s Blogging Course. Explore essential blogging techniques such as writing compelling content and search engine optimization. Learn to create a high quality, optimized blog!

Who is this for?
  • Marketers interested in harnessing the power of blogging as a growth marketing tool
  • Individuals seeking to enhance their blogging skills for personal or professional growth in the dynamic digital landscape
  • Current or new bloggers looking to level up their blogging skills and strategies
What you'll learn
  • Develop a business blogging strategy that drives measurable results
  • Craft compelling blog content that captivates and resonates with your target audience
  • Optimize your blog for search engines and leverage data-driven insights to enhance its performance
Includes
  • 5 Lessons
  • 17 Videos
  • 3 Quizzes
  • 2 hr 54 min
  • Content Marketing
  • Search Engine Optimization (SEO)

Instructors

Photo of Justin Champion

Justin Champion

Justin Champion is a digital marketing professional who’s dedicated to customer success at HubSpot. Justin has 8+ years experience in the field of digital media. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.

Photo of Emma Brudner

Emma Brudner

Emma is the former Director of Marketing, Blog, and Community at HubSpot. Under her leadership, the HubSpot Blog has grown by millions of monthly visits, and has become a must-read for in the marketing, sales, and customer service world.

Photo of Beth Dunn

Beth Dunn

HubSpot product content strategy lead. Manager of HubSpot's global team of UX writers and content designers. Founder and editor of HubSpot's internal company newsletter, The WIN. Advisor and mentor to rising writers and leaders within and outside the company.

Photo of Christine Lee

Christine Lee

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Photo of Jami Oetting

Jami Oetting

Jami Oetting leads HubSpot's Content Strategy team, which focuses on creating multimedia, multi-platform content campaigns. Previously, she was the section editor of Agency Post, a blog acquired by HubSpot in 2013. She likes nice words and a perfectly placed semicolon, and she spends too much time thinking about media, marketing, and coffee. Jami graduated from the University of Missouri’s Journalism School.

Curriculum

  • Thumbnail for Welcome to the Business Blogging Course

    Welcome to the Business Blogging Course

    • Lesson
    • 7 min

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  • Thumbnail for Crafting a Blogging Strategy That Drives Business Growth

    Crafting a Blogging Strategy That Drives Business Growth

    • Lesson
    • 56 min

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  • Thumbnail for Creating Quality Blog Content Your Audience Loves to Read and Share

    Creating Quality Blog Content Your Audience Loves to Read and Share

    • Lesson
    • 52 min

    Read more

  • Thumbnail for Building a Guest Blogging Strategy Powered by SEO

    Building a Guest Blogging Strategy Powered by SEO

    • Lesson
    • 44 min

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  • Thumbnail for Business Blogging Course Next Steps

    Business Blogging Course Next Steps

    • Lesson
    • 16 min

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Course transcript

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